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Qendra Tregtare Univers

Retailer / private label

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Albania's first shopping mall, opened in Tirana in 2005 and part of the Balfin Group.

Last updated September 29, 2026

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Overview

Qendra Tregtare Univers (QTU), also known in English as Universe Trade Center, is a major Albanian shopping-centre operator and retail destination. It opened its first mall in Tirana on 1 October 2005, making it the first shopping centre of its kind in Albania. The centre was built on a site of about 21,500 square metres, of which roughly 13,600 square metres are retail space, and it includes more than 1,000 parking spaces, over 700 of them covered. QTU is owned by the Balfin Group, one of Albania's largest and most prominent investment groups, presided over by Samir Mane. QTU's Tirana mall is positioned as a complete shopping, dining and entertainment destination. It houses around 75 shops and several restaurants and bars, and its tenant mix has included a Euromax supermarket occupying about 4,000 square metres and a Neptun electronics store of about 1,700 square metres. The centre also hosts a Cineplexx cinema, children's areas and a range of visitor services. According to the company, QTU welcomes an average of about 8.2 million visitors per year, making it one of the country's leading retail destinations. Beyond shopping, QTU offers services such as free Wi-Fi, free parking, ATMs, currency exchange points, a prayer room, a car wash, lost-and-found assistance, family and children's facilities, and urban bus connections. The mall also runs promotional offers and events, and maintains an active presence on social media under the handle @QTU_QENDRATREGTAREUNIVERS. The brand expanded beyond Tirana in 2007 with a shopping centre in Fier, a port-linked city in southern Albania. That location, known for its distinctive round building, was later separated from the QTU group. Today QTU's principal identity remains its flagship Tirana mall, which it describes as a favourite destination for Albanians and a place for shopping, entertainment and quality family time. As part of the Balfin Group, QTU benefits from the resources and regional reach of one of the Balkans' larger investment conglomerates. The company continues to invest in the quality and development of its centre, aiming to meet the evolving needs of visitors with a mix of local and international brands, dining, cinema and services.

History

Qendra Tregtare Univers (QTU) traces its origins to the early 2000s, when construction began in August 2003 on what would become Albania's first shopping centre, located in the capital, Tirana. The project was designed by two Austrian architects and was developed as a modern retail destination for a market that had not yet seen a mall of this kind. The mall was officially opened on 1 October 2005 and, according to the company, exceeded all expectations for visitor numbers in its first weeks. In 2006, the Tirana centre was expanded and renovated to cope with capacity pressures, reflecting its rapid popularity. The following year, in 2007, QTU expanded beyond the capital with a shopping centre in Fier, a city in southern Albania. The Fier location was chosen partly because about 45 percent of Albania's imports arrive through the port of Vlora, roughly 35 kilometres away. The Fier mall had a distinctive round building and housed around 20 shops and restaurants. In time, however, that centre ceased to be part of the QTU group. QTU is owned by the Balfin Group, one of Albania's largest and most innovative investment groups, presided over by Samir Mane. Under Balfin's ownership, QTU has continued to operate and invest in its Tirana flagship, which remains one of the country's most important shopping centres. The company states that it has been a leading retail destination in Albania for more than two decades and that it welcomes an average of about 8.2 million visitors per year. Over the years, the Tirana mall has evolved into a mixed shopping, dining and entertainment destination. It has hosted a Euromax supermarket of about 4,000 square metres and a Neptun electronics store of about 1,700 square metres, among roughly 75 shops and several restaurants and bars. Entertainment and family offerings include a Cineplexx cinema, Bo Bowling and dedicated children's spaces. The centre also provides extensive visitor services, including free Wi-Fi, free parking with more than 1,000 spaces, ATMs, currency exchange, a prayer room, a car wash, lost-and-found support and urban bus connections. Today QTU presents itself as a favourite destination for Albanians for shopping, entertainment and quality family time, with a rich selection of local and international brands. As part of the Balfin Group, it continues to position itself as a modern, complete retail experience in Albania.

  • 2007

    QTU expands to Fier with a second shopping centre.

  • 2006

    Tirana centre expanded and renovated due to capacity pressures.

  • 2005

    QTU Tirana officially opens on 1 October.

  • 2003

    Construction begins in August on Albania's first shopping centre in Tirana.

Products and positioning

Albania's first and one of its most popular shopping and entertainment destinations, offering a complete modern retail experience for all ages.

  • QTU Tirana

    Flagship shopping centre with about 75 shops, restaurants and bars, a Cineplexx cinema, Bo Bowling and children's areas.

  • QTU Fier

    Former shopping centre in Fier with a distinctive round building and about 20 shops and restaurants; no longer part of the QTU group.

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