Q Burger

Q Burger is a Taiwanese brunch-restaurant chain operated under the Chinese name 饗樂餐飲. The business opened its first restaurant in 2013 in Sanchong District, New Taipei City, and subsequently developed a large store network across Taiwan. Its operating model combines company-operated outlets with franchised restaurants: as of January 2025, the chain had more than 373 locations, including 185 operated directly by Q Burger and the remainder run by franchisees. This combination gives the brand a broad physical presence while allowing expansion through both internal operations and franchise partners. The chain’s identity is centered on the Taiwanese brunch-restaurant format. Q Burger belongs to a highly competitive food-service segment in which restaurants serve convenient breakfast and brunch meals through neighborhood locations. The available reference material identifies the brand as a brunch chain but does not provide a complete menu history or detailed product portfolio. Its name and operating format distinguish it from unrelated burger brands and from other Taiwanese restaurant chains. Q Burger has emphasized digitization in service and operations. This approach was recognized in 2022 when the company received the Golden Boat Award for Innovative Services. The award followed an earlier distinction from Taiwan’s Ministry of Economic Affairs: in 2021, Q Burger received a National Award for Outstanding SMEs, reportedly becoming the first restaurant brand to receive that award in 30 years. The company entered a new corporate stage in January 2025 when it was listed on Taiwan’s Emerging Stock Board. The available material does not specify a ticker symbol, offering price, valuation, or financial results, so those details are omitted. At that time, Q Burger stated expansion targets of 500 stores by the end of 2025 and 1,000 stores by 2030. These targets indicate an intention to continue scaling its domestic network while preserving a mixed company-operated and franchised model. Q Burger has also prepared for possible international growth. The brand has successfully registered trademarks in Taiwan, Japan, South Korea, mainland China, Vietnam, Singapore, and Malaysia, while applications in the United States and Canada were described as ongoing. Trademark registration establishes brand protection in those jurisdictions but does not, by itself, demonstrate that restaurants were operating there. The company’s documented operating footprint in the supplied material therefore remains Taiwan, with international expansion presented as a future or developing strategy.

Q Burger began operations in 2013, opening its first restaurant in Sanchong District of New Taipei City. It developed within Taiwan's neighborhood brunch and breakfast-restaurant market, a format built around convenient meals served through locally accessible storefronts. The available sources do not identify the founder or provide a detailed account of the company's early management, menu development, or financing, so those elements remain unspecified. The business expanded through a combination of directly managed and franchised restaurants. This structure enabled Q Burger to build a large network without relying exclusively on company capital and operating teams. By January 2025, the chain had more than 373 stores across Taiwan. Of these, 185 were operated directly by Q Burger, while the remainder were franchised. The figures show that franchising was a major component of the brand's growth, although direct operations also represented a substantial part of the network. Q Burger's development included a focus on digitalization in restaurant service and operations. The company received the National Award for Outstanding SMEs from Taiwan's Ministry of Economic Affairs in 2021. According to the available reference, it was the first restaurant brand to win that award in 30 years. In 2022, it received the Golden Boat Award for Innovative Services, recognizing its approach to applying digital tools to service and operational processes. The company reached an important corporate milestone in January 2025 by entering the Taiwan Stock Exchange's Emerging Stock Board. The supplied sources do not state a ticker symbol or disclose financial figures, so no such information is included here. Around the same time, Q Burger reported a Taiwan network exceeding 373 stores and announced plans to reach 500 stores by the end of 2025 and 1,000 stores by 2030. These plans represent an accelerated domestic expansion strategy based on the brand's existing company-operated and franchise structure. Q Burger has also pursued legal preparations for international expansion. Its trademarks have been successfully registered in Taiwan, Japan, South Korea, mainland China, Vietnam, Singapore, and Malaysia. Applications in the United States and Canada were described as ongoing. These registrations and applications indicate an effort to protect the brand name across prospective markets, but the available reference does not confirm restaurant openings outside Taiwan. Accordingly, Taiwan remains the documented operating market in this dossier, while international expansion is treated as a stated strategic objective rather than an established operating footprint.

• 2025

  Emerging Stock Board listing and expansion plan

  [1]Q Burgeren.wikipedia.org

  Q Burger is listed on Taiwan's Emerging Stock Board in January and reports more than 373 Taiwan locations, with targets of 500 stores by the end of 2025 and 1,000 by 2030.

• 2022

  Golden Boat Award for Innovative Services

  [1]Q Burgeren.wikipedia.org

  Q Burger receives the Golden Boat Award for Innovative Services for its digitization of service and operations.

• 2021

  National Award for Outstanding SMEs

  [1]Q Burgeren.wikipedia.org

  Taiwan's Ministry of Economic Affairs awards Q Burger a National Award for Outstanding SMEs.

• 2013

  First restaurant opens in New Taipei City

  [1]Q Burgeren.wikipedia.org

  Q Burger opens its first restaurant in Sanchong District, New Taipei City, Taiwan.

A scalable Taiwanese neighborhood brunch chain combining company-operated restaurants, franchising, and digitally enabled service operations.

• Brunch restaurants

  Q Burger brunch menu

  Q Burger's core offering is a Taiwanese neighborhood brunch format. The available reference identifies the business as a brunch-restaurant chain but does not provide a reliable itemized menu or identify individual products as flagship offerings. The format is designed around convenient breakfast and brunch meals served through a broad network of company-operated and franchised locations.

• 2025

  Scale the Taiwan network and prepare for international expansionStrategy

  Background

  By January 2025, Q Burger had more than 373 Taiwan stores and had secured or pursued trademark protection in multiple Asian and North American markets.

  Action taken

  The company set targets of 500 stores by the end of 2025 and 1,000 by 2030, while pursuing trademark registrations in Taiwan, Japan, South Korea, mainland China, Vietnam, Singapore, Malaysia, the United States, and Canada.

  Aftermath

  The reference confirms the domestic store count and trademark activity but does not establish whether the stated store targets or international restaurant openings were achieved.

  Source

• 2025

  Listing on the Taiwan Emerging Stock BoardOther

  Background

  Q Burger entered a public-market venue after expanding its restaurant network across Taiwan.

  Action taken

  The company was listed on the Taiwan Stock Exchange's Emerging Stock Board in January 2025.

  Aftermath

  The listing marked a corporate milestone. The available source does not provide a ticker, offering details, valuation, or financial results.

  Source

• 2025

  Q Burger listed on Taiwan's Emerging Stock Board[1]Q Burgeren.wikipedia.org

  Other

  Q Burger entered the Taiwan Stock Exchange Emerging Stock Board in January 2025, marking a new stage in the restaurant chain's corporate development.

• 2025

  Q Burger reports more than 373 Taiwan stores and sets expansion targets[1]Q Burgeren.wikipedia.org

  Other

  As of January 2025, the chain operated more than 373 stores across Taiwan, with 185 directly operated and the balance franchised. It stated goals of reaching 500 stores by the end of 2025 and 1,000 by 2030.

• 2022

  Q Burger receives the Golden Boat Award for Innovative Services[1]Q Burgeren.wikipedia.org

  Other

  The company received the Golden Boat Award for Innovative Services for its use of digitization in service and restaurant operations.

• 2021

  Q Burger receives National Award for Outstanding SMEs[1]Q Burgeren.wikipedia.org

  Other

  Taiwan's Ministry of Economic Affairs awarded Q Burger a National Award for Outstanding SMEs. The reference describes it as the first restaurant brand to receive the award in 30 years.

1. 1Q Burgeren.wikipedia.org