Pushwoosh
Pushwoosh is a customer engagement platform for omnichannel messaging, segmentation, and campaign automation.
Last updated September 15, 2026
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Overview
Pushwoosh is a customer engagement platform that lets businesses turn customer data into campaigns using advanced segmentation and omnichannel messaging. Its platform covers push notifications, email, SMS, WhatsApp, and in-app messaging, with tools such as Customer Journey Builder and an advanced segment builder. According to its About page, Pushwoosh has been a partner for 100k+ brands, serves 110+ countries, connects 3.5B+ devices, and has sent 1.2T+ push notifications.
History
Pushwoosh describes itself as a customer engagement platform for the mobile-first world, developed for tech-savvy professionals. Its About page lists a timeline: in 2022 it introduced RFM Segmentation and integrated with essential app marketing tools; in 2023 it expanded communication channels with SMS and WhatsApp; in 2024 it set a new industry standard for behavioral segmentation with an events data retention period of one year by default, with an option for unlimited storage; in 2025 it launched ManyMoney AI, described as the first revenue-obsessed AI marketing copilot; and in 2026 it released Pushwoosh MCP, described as the first MCP server in martech. The same page states Pushwoosh is celebrating 12 years of excellence and has been a reliable partner for 100k+ brands across continents, time zones, and industries, including large telecom and media companies.
Products and positioning
Simple, powerful, value-for-money, fast, reliable, and client-first customer engagement platform for tech-savvy professionals and businesses of all sizes.
Push notifications
Push notification delivery with features such as geo-fencing, rich content push, and customer journey setup.
SMS
All-in-one SMS marketing platform with text messaging, audience segmentation, and campaign planning tools.
Email
Email as part of the omnichannel messaging platform.
WhatsApp
WhatsApp as part of the omnichannel messaging platform.
In-app messaging
In-app messaging as part of the omnichannel messaging platform.
Customer Journey Builder
Tool to plan and automate informational, transactional, and promotional campaigns across channels.
Advanced segment builder
Centralizes customer data and crafts precise segments using profile and behavioral data.
Sources5 sources
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