Purplle

Retailer / private label

Purplle is an Indian beauty retailer and e-commerce platform selling cosmetics and personal-care products from Indian and international brands.

Last updated September 25, 2026

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Overview

Purplle is an India-focused beauty retailer whose main shopping destination is its e-commerce website. The company was founded in 2012 by Manish Taneja and Rahul Dash and is based in Mumbai. It serves shoppers looking to buy beauty and personal-care products online, presenting the business as a destination for shopping based on personal beauty needs and at competitive prices. The range shown on Purplle includes skincare, makeup, haircare and bodycare. Its website brings together a large selection of Indian and international brands, alongside brands displayed under the Purplle name and other labels such as Good Vibes, Bae, Alps Goodness and Dermdoc. Product listings span everyday items such as shampoos, conditioners, hair oils, serums and skincare products. The supplied hair category page shows both Purplle-associated labels and products from outside brands, including L’Oréal Paris. The platform promotes discounts, offers, cash on delivery, pan-India delivery and product authenticity. Its brand directory and category storefronts indicate a broad online retail assortment rather than a business limited to a single cosmetics label. Purplle is privately held and remains active. The available evidence establishes the company’s retail proposition and product categories, but does not specify its current ownership structure, detailed financial position or the full geographic extent of its operations beyond its India-focused service.

History

Purplle was founded in India in 2012 by Manish Taneja and Rahul Dash as a beauty-focused retail business. It developed around the opportunity to make beauty and personal-care shopping available online, bringing together products from multiple brands in one destination. The company is based in Mumbai and operates as a privately held business. Its retail proposition covers skincare, makeup, haircare and bodycare. Rather than presenting only a single label, Purplle’s website offers a multi-brand selection and organizes shopping through brand listings and category pages. The supplied brand-directory page features both Indian and international names and includes brands presented under the Purplle name, such as Good Vibes, Bae, Alps Goodness and Dermdoc. The haircare storefront similarly displays a mixed assortment, including products from brands such as L’Oréal Paris. The company’s own description calls Purplle a beauty-shopping destination where shoppers can select products based on their persona and buy at competitive prices. Its storefront has promoted discounts and offers, pan-India delivery, cash on delivery and genuine products. The available website evidence illustrates this retail and promotional model but does not provide a dated sequence of further corporate milestones, such as financing, ownership changes or leadership transitions. Purplle is currently active; specific details about its current shareholders and corporate group are not established by the supplied evidence.

2012
Purplle founded in India

Products and positioning

An online beauty-shopping destination offering a broad selection of Indian and international brands, product categories, deals and delivery options for shoppers in India.

Online beauty and personal-care marketplace
A multi-brand retail platform listing skincare, makeup, haircare and bodycare products.

Recent events

Unconfirmed
Purplle acquires FACES CANADA[5]Purplle收购FACES CANADAbusinesstoday.in
Reported: 2021-12-16
Purplle acquired the cosmetics and skincare brand FACES CANADA. FACES CANADA said it would continue to operate independently under Purplle.
2021-10-29
Purplle raises approximately Rs 555 crore in funding[6]Purplle 融资约 5.55 亿卢比retail.economictimes.indiatimes.com
Purplle said it raised around Rs 555 crore in a funding round led by private equity fund Kedaara, at an enterprise valuation of Rs 4,662 crore.
2021-01-28
Purplle signs Sara Ali Khan as brand ambassador[7]Purplle签约Sara Ali Khan担任品牌大使oyetimes.com
Reported: 2021-01-28
Purplle signed Sara Ali Khan as its brand ambassador, its first person in that role.
2021-01-28
Purplle launches #GoPurplle campaign[7]Purplle签约Sara Ali Khan担任品牌大使oyetimes.com
Reported: 2021-01-28
Purplle launched the #GoPurplle campaign featuring Sara Ali Khan and presenting the brand's beauty offerings and policies.

Sources10 sources

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