Purple Feather Records
Purple Feather Records is an independent record label established by the rock band The Donnas after the group separated from Atlantic Records.
Last updated August 26, 2026
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Overview
Purple Feather Records is an independent American record label founded by the members of the rock band The Donnas. The label emerged after The Donnas and Atlantic Records parted ways in or before May 2006. Following that separation, the band explored opportunities with other record companies but did not find an agreement whose terms suited its plans. The group therefore chose to create and operate its own imprint rather than continue seeking a conventional major-label deal. The Donnas publicly announced the formation of Purple Feather Records in Billboard's July 2007 Independents Day issue, in which the band appeared on the cover. The label represented a move toward greater control over the band's recordings, release schedule, and commercial arrangements. It also reflected the broader role that independent imprints could play for established artists seeking autonomy after working within the major-label system. Purple Feather Records' first release was The Donnas' album Bitchin', issued on September 18, 2007. In the United States, the label's releases were distributed by RedEye Distribution, while other distributors handled distribution in various international markets. Bitchin' reached number eight on the Billboard Independent Albums chart and number 89 on the Billboard 200, giving the new imprint a notable initial chart presence. The Donnas later released Greatest Hits Vol. 16 through Purple Feather Records on July 7, 2009. This compilation was the second album associated with the label and, according to the available reference material, the band's last release through the imprint. No further release history, change in ownership, formal closure, or current operating activity is documented in the supplied sources. Purple Feather Records is therefore best characterized as an artist-founded independent label whose documented catalog is centered on The Donnas and whose publicly recorded activity extends at least through 2009.
History
Purple Feather Records was created by the members of The Donnas, an American rock band, during a transition in the group's recording career. In or before May 2006, The Donnas and Atlantic Records ended their relationship. The band subsequently considered arrangements with other record companies, but none offered terms that the group regarded as sufficiently favorable. Rather than accept an unsuitable contract, The Donnas established an imprint of their own. The label's formation was announced publicly in Billboard's July 2007 Independents Day issue. The Donnas were featured on the cover, making the announcement part of a wider industry discussion about independent music and artist-operated labels. Purple Feather Records gave the band a vehicle through which it could issue its recordings while retaining more control over the release process than it had under its previous major-label relationship. The imprint's first documented release was Bitchin', The Donnas' album issued on September 18, 2007. RedEye Distribution handled distribution in the United States, and other distributors served international markets. The album performed strongly for a new independent label, reaching number eight on the Independent Albums chart and number 89 on the Billboard 200. Those results placed Purple Feather Records in both the independent-album and broader national-chart ecosystems soon after launch. On July 7, 2009, The Donnas released Greatest Hits Vol. 16 through the label. The compilation is described in the available material as the group's second album released on Purple Feather Records and its last release through the imprint. The sources do not establish whether the label was formally dissolved, became inactive, changed ownership, or continued without further documented releases. Its known history consequently consists primarily of The Donnas' move away from Atlantic Records, the creation of an artist-owned label, and the release and distribution of two documented albums.
- 2009
Greatest Hits Vol. 16 is released
[1]The Donnas released Greatest Hits Vol. 16 through Purple Feather Records on July 7, 2009.
- 2007
Purple Feather Records is announced
[1]The Donnas announced the formation of Purple Feather Records in Billboard's July 2007 Independents Day issue.
- 2007
Bitchin' becomes the label's first release
[1]Purple Feather Records released The Donnas' Bitchin' on September 18, 2007. The album reached number eight on the Independent Albums chart and number 89 on the Billboard 200.
- 2006
The Donnas part ways with Atlantic Records
[1]The Donnas and Atlantic Records had ended their relationship by May 2006, preceding the band's creation of its own imprint.
Products and positioning
An artist-controlled independent rock label created by The Donnas to release the band's music outside the major-label system.
Studio album · 2007
Bitchin'
Bitchin' was The Donnas' first album released on Purple Feather Records and the imprint's debut release. Issued on September 18, 2007, it followed the band's departure from Atlantic Records and established the new label's artist-controlled operating model. The album was distributed in the United States by RedEye Distribution, reached number eight on the Independent Albums chart, and peaked at number 89 on the Billboard 200.
Compilation album · 2009
Greatest Hits Vol. 16
Greatest Hits Vol. 16 was The Donnas' second documented album release through Purple Feather Records. Released on July 7, 2009, it compiled material from the band's career and extended the label's catalog beyond its debut studio album. The supplied reference identifies it as the band's last release through Purple Feather Records.
Brand decisions
2007
The Donnas establish an independent labelStrategyBackground
After parting ways with Atlantic Records, The Donnas considered other record-company offers but did not find terms they considered suitable.
Action taken
The band formed Purple Feather Records to release its own recordings and arranged distribution through RedEye Distribution in the United States, with other distributors serving international markets.
Aftermath
The label released Bitchin' in 2007 and Greatest Hits Vol. 16 in 2009. The available sources do not document later releases or the label's formal status.
Sources1 sources
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