Everpure

Everpure, formerly known as Pure Storage, is a publicly traded American technology company headquartered in Santa Clara, California. The company began as an enterprise storage specialist focused on replacing conventional hard-disk and hybrid storage systems with software-defined all-flash architectures. Its original proposition combined flash hardware, a proprietary storage operating environment, simplified administration, and an upgrade model intended to extend the useful life of installed systems rather than require repeated forklift replacements. The business was founded in 2009 by John Colgrove and John Hayes under the code name Os76 Inc. It initially operated from offices associated with Sutter Hill Ventures and spent its early years in stealth mode developing storage-controller software designed to operate on generic flash hardware. The company emerged publicly as Pure Storage in August 2011, at the same time announcing a new venture-capital round. Its early commercial portfolio centered on FlashArray, an all-flash block and enterprise-storage platform. FlashBlade, introduced later, extended the company toward high-throughput unstructured data, analytics, artificial-intelligence, and database workloads. Pure Storage expanded rapidly during the first half of the 2010s. It raised successive rounds of venture financing, entered European markets, and grew from selling roughly 100 systems in its first commercial year to approximately 1,000 systems by 2014. The company went public in October 2015 under the ticker PSTG. It later broadened its business model beyond appliance sales through Evergreen subscriptions and Storage-as-a-Service. Evergreen//One, launched in 2018, offered consumption-oriented storage intended to make capacity and performance more adaptable while reducing the need for disruptive infrastructure refreshes. The company also expanded through software and cloud-native acquisitions. StorReduce added data-deduplication capabilities in 2018, Compuverde strengthened file-storage software in 2019, and Portworx, acquired in 2020, brought Kubernetes-focused storage and data-management technology. The Purity operating environment was extended with Fusion, which automated and coordinated storage administration across arrays. Pure Storage subsequently positioned its products for artificial intelligence, cloud-native applications, databases, hybrid cloud, and enterprise data governance. In February 2026, the company adopted the Everpure name to reflect a strategic shift from a primarily storage-hardware identity toward integrated data-management services. The rebranding followed the introduction of the Enterprise Data Cloud architecture in 2025 and the addition of broader data-intelligence and orchestration capabilities. The company also reported its first quarter with revenue above $1 billion for the fourth quarter of fiscal year 2026. Its continuing portfolio includes FlashArray, FlashBlade, Purity, Pure1, Evergreen services, Portworx technologies, and newer data-cloud and file-resilience capabilities.

Everpure was established in 2009 as Os76 Inc. by John Colgrove and John Hayes. The founders initially worked from offices associated with Sutter Hill Ventures while developing storage-controller software for flash-based systems. The early product concept was to combine commodity flash hardware with specialized software that could deliver enterprise performance, reliability, and simplified administration. The company remained in stealth mode from 2009 until 2011, supported by early investment that included a $5 million initial commitment and a later $20 million Series B round. In August 2011, the company emerged from stealth under the Pure Storage name and announced a further $30 million financing round. Its first commercial platform, FlashArray, was designed as an all-flash alternative to traditional disk arrays and hybrid systems. Pure Storage expanded internationally during the following year, raising $40 million in August 2012 to support European growth. Commercial adoption accelerated: the company sold approximately 100 systems in its first year of production and had reached about 1,000 systems by 2014. It also grew from a small start-up into a company with hundreds of employees. Venture financing continued through 2013 and 2014. In-Q-Tel invested in the company in 2013, followed by a $150 million financing round that year. A $225 million Series F round in 2014 valued the business at approximately $3 billion. Reported revenue increased from $6 million in fiscal 2013 to $43 million in fiscal 2014 and $174 million in fiscal 2015. Pure Storage filed its intention to become a public company in August 2015 and completed an offering of 25 million shares in October, raising $425 million. The company faced an extended intellectual-property dispute with EMC between 2013 and 2016. The proceedings involved allegations concerning trade secrets and former employees, as well as counterclaims related to reverse engineering. After court rulings and changes to a jury award, the parties reached a settlement in 2016 for $30 million, resolving the outstanding claims. Pure Storage continued to develop both its technology and its commercial model. FlashBlade was introduced in 2016 for high-throughput unstructured-data workloads, including analytics, artificial intelligence, and databases. The company held its first annual user conference that year. In 2017, Charles Giancarlo became chief executive, replacing Scott Dietzen. Pure Storage became profitable in 2017, corresponding to fiscal 2018, and exceeded $1 billion in annual revenue. It subsequently made subscriptions and recurring services central to its strategy. The Evergreen family of services began in 2015 and was extended by the 2018 launch of Evergreen//One, a Storage-as-a-Service offering. The model was intended to reduce disruptive hardware replacements and align capacity with consumption. Acquisitions complemented this transition: StorReduce was purchased in 2018 for $25 million, Compuverde was acquired in 2019 for an undisclosed amount, and Portworx was acquired in 2020 for $370 million. Portworx added Kubernetes-oriented cloud-native storage and data-management capabilities. In 2021, Pure Storage added Fusion to its Purity operating system. Fusion was designed to automate storage optimization and administration across the platform. By fiscal 2023, subscription-services annual recurring revenue exceeded $1.1 billion, illustrating the importance of the service-led model. The company continued to address artificial intelligence, cloud-native applications, database infrastructure, and hybrid-cloud management. In June 2025, it introduced Enterprise Data Cloud, an architecture for centralized control of virtualized data across on-premises and cloud environments. In 2024, the company was among the organizations affected by a third-party breach and extortion attempt associated with the Snowflake platform. The investigation reported that customer and internal system information was taken but that customer personally identifiable information was not compromised. In November of the same year, the company participated as an investor in a CoreWeave secondary share sale. In February 2026, Pure Storage adopted the Everpure name. The rebrand represented the company's stated evolution from an all-flash storage supplier into a provider of integrated data-management services. Around the same time, Everpure acquired 1Touch and added ActiveCluster for file, a capability intended to preserve access to shared files when systems or sites become unavailable. The company also reported its first quarter with revenue above $1 billion in the fourth quarter of fiscal 2026.

1. 2026Rebrand to Everpure

   Pure Storage changed its name to Everpure to represent its broader data-management strategy.

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2. 2025Enterprise Data Cloud announced

   The company introduced an architecture for unified control and governance of data across on-premises, public-cloud, and hybrid environments.

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3. 2021Fusion added to Purity

   Fusion expanded the Purity platform with automated coordination and optimization across storage arrays.

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4. 2020Portworx acquired

   The $370 million acquisition added Kubernetes-based storage and cloud-native data-management capabilities.

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5. 2018Evergreen//One launched

   Pure Storage introduced its Storage-as-a-Service offering and moved further toward recurring, subscription-led revenue.

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6. 2016FlashBlade introduced

   The company launched FlashBlade for high-throughput unstructured-data and demanding modern application workloads.

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7. 2015Initial public offering

   Pure Storage completed its public offering, selling 25 million shares for $425 million under ticker PSTG.

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8. 2012European expansion

   A $40 million financing round supported the company's expansion into European markets.

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9. 2011Pure Storage emerges from stealth

   The company publicly adopted the Pure Storage name and announced a new venture-capital round.

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10. 2009Company founded as Os76 Inc.

    John Colgrove and John Hayes founded the company under the code name Os76 Inc. to develop flash-storage controller software.

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Enterprise data-storage and data-management provider focused on all-flash infrastructure, subscription services, cloud-native workloads, automated administration, and hybrid-cloud data control.

• FlashArrayAll-flash enterprise storage2011

  FlashArray is the company's principal all-flash storage family. It was designed as an alternative to disk and hybrid arrays for enterprise applications, databases, and other workloads requiring predictable performance and simplified administration. The platform operates with Pure Storage's Purity software and supports the company's Evergreen upgrade model.

• FlashBladeScale-out flash storage2016

  FlashBlade is a scale-out flash platform aimed at high-throughput and unstructured-data workloads. Its target applications include artificial intelligence, analytics, modern databases, and other environments that require parallel access to large data sets. It expanded the company beyond the more traditional enterprise-array role of FlashArray.

• PurityStorage operating system

  Purity is the software platform underlying the company's storage families. It provides storage services, administration, data reduction, and platform-management functions. The operating environment was later extended with Fusion to coordinate optimization and management across arrays.

• Pure1Cloud-based storage management

  Pure1 is the company's cloud-based management and monitoring offering. It provides centralized visibility into storage environments and supports predictive and operational administration for customers using the wider Pure Storage platform.

• Evergreen and Evergreen//OneSubscription storage services2015

  Evergreen is a family of subscription and lifecycle services built around continuously upgradeable storage. Evergreen//One extends the concept into Storage-as-a-Service, allowing customers to consume storage capacity and performance through a service model rather than relying solely on periodic hardware purchases.

• PortworxCloud-native data management

  Portworx provides storage and data-management technology for Kubernetes and cloud-native applications. It became part of the company through the 2020 acquisition and broadened the portfolio from enterprise arrays into containerized application infrastructure.

• Enterprise Data CloudEnterprise data-management architecture2025

  Enterprise Data Cloud is an architecture intended to provide unified management of virtualized data across on-premises, public-cloud, and hybrid environments. Its stated objectives include centralized control, automation, data governance, and a more integrated operating model for enterprise information.

• Everpure ActiveCluster for fileFile resilience and availability2026

  ActiveCluster for file is a file-focused capability intended to maintain access to shared files when a storage system or site becomes unavailable. It extends the company's availability and continuity approach into file services.

• 2026Rebrand from Pure Storage to EverpureStrategy

  The company considered its business scope to have expanded beyond all-flash storage into integrated data management, intelligence, orchestration, and service offerings.

  What changed. The corporate brand was changed from Pure Storage to Everpure.

  Aftermath. The rebrand aligned the corporate identity with Enterprise Data Cloud and additional data-management capabilities, while the public-company ticker remained PSTG.

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• 2025Introduce Enterprise Data CloudStrategy

  The company was broadening its identity from storage hardware toward integrated control, governance, and management of enterprise data across multiple deployment environments.

  What changed. Everpure introduced Enterprise Data Cloud for unified management across on-premises, public-cloud, and hybrid environments.

  Aftermath. The architecture provided a foundation for the company's subsequent rebrand and broader data-management positioning.

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• 2020Acquire PortworxM&A

  Cloud-native applications and Kubernetes created demand for storage and data-management capabilities outside traditional enterprise arrays.

  What changed. Pure Storage acquired Portworx for $370 million.

  Aftermath. The transaction strengthened the company's position in Kubernetes, containers, and cloud-native data infrastructure.

  Acquisition price. $370 million (2020)

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• 2018Launch Evergreen//OneProduct launch

  Customers increasingly sought consumption-based infrastructure and alternatives to capital-intensive storage refresh cycles.

  What changed. The company introduced Storage-as-a-Service through Evergreen//One.

  Aftermath. Subscription services became a larger part of the business, with subscription annual recurring revenue later exceeding $1.1 billion in fiscal 2023.

  Subscription services annual recurring revenue. $1.1 billion or more (Fiscal year 2023)

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• 2015Adopt a subscription-oriented lifecycle modelStrategy

  The company sought to reduce dependence on periodic appliance replacement and make its storage architecture more durable and service-oriented.

  What changed. Pure Storage developed the Evergreen family of subscription and upgrade services.

  Aftermath. The model later supported Evergreen//One and contributed to the company's shift toward recurring service revenue.

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• 2024Third-party Snowflake-related data breachControversy

  Everpure was affected by a third-party breach and extortion attempt connected with the Snowflake data platform. The incident involved theft of some customer and internal-system information. The investigation reported that customer personally identifiable information was not compromised.

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• 2026Pure Storage rebrands as Everpure

  The company changed its corporate identity to Everpure as it repositioned itself around integrated data management rather than storage hardware alone.

  Leadership change
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• 2026Everpure acquires 1Touch

  Everpure acquired 1Touch, a provider of data-intelligence and orchestration technology intended to support unified enterprise information visibility.

  M&A
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• 2025Enterprise Data Cloud introduced

  The company announced an Enterprise Data Cloud architecture intended to provide unified management of virtualized data across on-premises, public-cloud, and hybrid environments.

  Product launch
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• 2024Everpure invests in CoreWeave secondary share sale

  Everpure participated as an investor in a secondary share sale involving AI-oriented cloud provider CoreWeave.

  Other
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• 2021Fusion added to the Purity platform

  Fusion introduced broader automation for coordinating and optimizing storage resources across arrays.

  Product launch
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• 2020Portworx acquisition broadens cloud-native capabilities

  Pure Storage acquired Portworx, a Kubernetes-focused storage and data-management provider, for $370 million.

  M&A
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• 2019Pure Storage acquires Compuverde

  Compuverde was acquired to strengthen software-defined file-storage capabilities.

  M&A
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• 2018Evergreen//One expands the subscription model

  Pure Storage introduced its Storage-as-a-Service offering, giving customers a consumption-oriented way to obtain storage capacity and services.

  Product launch
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• 2018Pure Storage acquires StorReduce

  The company purchased StorReduce for data-deduplication software, its first reported acquisition.

  M&A
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• 2017Charles Giancarlo appointed chief executive

  Charles Giancarlo became chief executive, succeeding Scott Dietzen as the company moved into its next phase of growth and business-model expansion.

  Leadership change
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• 2015Pure Storage goes public

  The company sold shares to the public in October 2015, beginning its life as a listed storage-technology company under the ticker PSTG.

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1. Everpure
2. Pure Storage official website