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Everpure

Everpure is a United States technology company that evolved from Pure Storage, an all-flash enterprise storage provider, into a broader data-management and infrastructure-services business.

Last updated October 14, 2026

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Overview

Everpure, formerly known as Pure Storage, is a publicly traded American technology company headquartered in Santa Clara, California. The company began as an enterprise storage specialist focused on replacing conventional hard-disk and hybrid storage systems with software-defined all-flash architectures. Its original proposition combined flash hardware, a proprietary storage operating environment, simplified administration, and an upgrade model intended to extend the useful life of installed systems rather than require repeated forklift replacements. The business was founded in 2009 by John Colgrove and John Hayes under the code name Os76 Inc. It initially operated from offices associated with Sutter Hill Ventures and spent its early years in stealth mode developing storage-controller software designed to operate on generic flash hardware. The company emerged publicly as Pure Storage in August 2011, at the same time announcing a new venture-capital round. Its early commercial portfolio centered on FlashArray, an all-flash block and enterprise-storage platform. FlashBlade, introduced later, extended the company toward high-throughput unstructured data, analytics, artificial-intelligence, and database workloads. Pure Storage expanded rapidly during the first half of the 2010s. It raised successive rounds of venture financing, entered European markets, and grew from selling roughly 100 systems in its first commercial year to approximately 1,000 systems by 2014. The company went public in October 2015 under the ticker PSTG. It later broadened its business model beyond appliance sales through Evergreen subscriptions and Storage-as-a-Service. Evergreen//One, launched in 2018, offered consumption-oriented storage intended to make capacity and performance more adaptable while reducing the need for disruptive infrastructure refreshes. The company also expanded through software and cloud-native acquisitions. StorReduce added data-deduplication capabilities in 2018, Compuverde strengthened file-storage software in 2019, and Portworx, acquired in 2020, brought Kubernetes-focused storage and data-management technology. The Purity operating environment was extended with Fusion, which automated and coordinated storage administration across arrays. Pure Storage subsequently positioned its products for artificial intelligence, cloud-native applications, databases, hybrid cloud, and enterprise data governance. In February 2026, the company adopted the Everpure name to reflect a strategic shift from a primarily storage-hardware identity toward integrated data-management services. The rebranding followed the introduction of the Enterprise Data Cloud architecture in 2025 and the addition of broader data-intelligence and orchestration capabilities. The company also reported its first quarter with revenue above $1 billion for the fourth quarter of fiscal year 2026. Its continuing portfolio includes FlashArray, FlashBlade, Purity, Pure1, Evergreen services, Portworx technologies, and newer data-cloud and file-resilience capabilities. Everpure, Inc. is a publicly traded enterprise technology company headquartered in Santa Clara, California. Formerly known as Pure Storage, the company was founded in 2009 by John Colgrove and John Hayes and initially concentrated on flash-based data-storage hardware and the software required to operate it. Its early development took place under the code name Os76 Inc. in offices provided by venture-capital firm Sutter Hill Ventures. After operating in stealth mode from 2009 to 2011, the company emerged publicly as Pure Storage in August 2011 with an all-flash storage proposition aimed at replacing traditional hard-disk and hybrid storage systems in enterprise environments. The company’s original business centered on FlashArray, an all-flash block-storage platform managed through the Purity operating environment. It later broadened its portfolio with FlashBlade, a scale-out platform designed for file and object workloads, including large data sets, artificial-intelligence applications and high-performance databases. The company also developed the Evergreen family of upgradeable subscription and support services. Evergreen was intended to allow customers to modernize controllers and capacity without repeatedly replacing complete storage systems, helping extend hardware life and shift the company toward recurring service revenue. Evergreen//One subsequently expanded this model into Storage-as-a-Service. Pure Storage grew rapidly during the 2010s. It raised multiple venture rounds before filing to go public in 2015, when it sold shares in an initial public offering. Its expansion included the 2018 purchase of StorReduce, a data-deduplication software company; the 2019 acquisition of Compuverde, a software-defined file-storage provider; and the 2020 acquisition of Portworx for approximately $370 million. Portworx strengthened the company’s Kubernetes, cloud-native storage and container-data-management capabilities. In 2021, Fusion capabilities were introduced into Purity to automate storage administration and optimization across arrays. The company’s business model increasingly combined hardware, software, subscriptions and managed services. By fiscal year 2023, subscription-services annual recurring revenue had exceeded $1.1 billion according to the supplied reference material. In June 2025, the company introduced Enterprise Data Cloud, an architecture intended to provide centralized control and governance across on-premises, public-cloud and hybrid-cloud data environments. This represented a strategic move beyond storage appliances toward integrated data management. In February 2026, the company rebranded as Everpure, presenting the new identity as a reflection of its broader data-management strategy. Around the same time it acquired 1Touch, a data-intelligence and orchestration company, and added Everpure ActiveCluster for file. The latter was designed to help organizations maintain access to shared files when a site or system becomes unavailable. Everpure’s portfolio consequently spans all-flash arrays, cloud-native storage, data services, storage automation, data intelligence and enterprise data governance. Its principal customers are enterprises and organizations operating demanding AI, database, cloud-native and hybrid-cloud workloads. The business model increasingly combined hardware, software, subscriptions and managed services. By fiscal year 2023, subscription-services annual recurring revenue exceeded $1.1 billion. In June 2025, the company introduced Enterprise Data Cloud, an architecture for centralized control and governance across on-premises, public-cloud and hybrid-cloud data environments, marking a strategic move beyond storage appliances toward integrated data management. In February 2026, the company adopted the Everpure name to reflect its broader data-management strategy. Around the same time it acquired 1Touch, a data-intelligence and orchestration company, and launched Everpure ActiveCluster for file, designed to help organizations maintain access to shared files when a site or system becomes unavailable. The company also reported its first quarter with revenue above $1 billion in the fourth quarter of fiscal 2026. Its portfolio therefore spans all-flash arrays, cloud-native storage, data services, storage automation, data intelligence and enterprise data governance, serving enterprises running demanding AI, database, cloud-native and hybrid-cloud workloads.

History

Everpure was established in 2009 as Os76 Inc. by John Colgrove and John Hayes. The founders initially worked from offices associated with Sutter Hill Ventures while developing storage-controller software for flash-based systems. The early product concept was to combine commodity flash hardware with specialized software that could deliver enterprise performance, reliability, and simplified administration. The company remained in stealth mode from 2009 until 2011, supported by early investment that included a $5 million initial commitment and a later $20 million Series B round. In August 2011, the company emerged from stealth under the Pure Storage name and announced a further $30 million financing round. Its first commercial platform, FlashArray, was designed as an all-flash alternative to traditional disk arrays and hybrid systems. Pure Storage expanded internationally during the following year, raising $40 million in August 2012 to support European growth. Commercial adoption accelerated: the company sold approximately 100 systems in its first year of production and had reached about 1,000 systems by 2014. It also grew from a small start-up into a company with hundreds of employees. Venture financing continued through 2013 and 2014. In-Q-Tel invested in the company in 2013, followed by a $150 million financing round that year. A $225 million Series F round in 2014 valued the business at approximately $3 billion. Reported revenue increased from $6 million in fiscal 2013 to $43 million in fiscal 2014 and $174 million in fiscal 2015. Pure Storage filed its intention to become a public company in August 2015 and completed an offering of 25 million shares in October, raising $425 million. The company faced an extended intellectual-property dispute with EMC between 2013 and 2016. The proceedings involved allegations concerning trade secrets and former employees, as well as counterclaims related to reverse engineering. After court rulings and changes to a jury award, the parties reached a settlement in 2016 for $30 million, resolving the outstanding claims. Pure Storage continued to develop both its technology and its commercial model. FlashBlade was introduced in 2016 for high-throughput unstructured-data workloads, including analytics, artificial intelligence, and databases. The company held its first annual user conference that year. In 2017, Charles Giancarlo became chief executive, replacing Scott Dietzen. Pure Storage became profitable in 2017, corresponding to fiscal 2018, and exceeded $1 billion in annual revenue. It subsequently made subscriptions and recurring services central to its strategy. The Evergreen family of services began in 2015 and was extended by the 2018 launch of Evergreen//One, a Storage-as-a-Service offering. The model was intended to reduce disruptive hardware replacements and align capacity with consumption. Acquisitions complemented this transition: StorReduce was purchased in 2018 for $25 million, Compuverde was acquired in 2019 for an undisclosed amount, and Portworx was acquired in 2020 for $370 million. Portworx added Kubernetes-oriented cloud-native storage and data-management capabilities. In 2021, Pure Storage added Fusion to its Purity operating system. Fusion was designed to automate storage optimization and administration across the platform. By fiscal 2023, subscription-services annual recurring revenue exceeded $1.1 billion, illustrating the importance of the service-led model. The company continued to address artificial intelligence, cloud-native applications, database infrastructure, and hybrid-cloud management. In June 2025, it introduced Enterprise Data Cloud, an architecture for centralized control of virtualized data across on-premises and cloud environments. In 2024, the company was among the organizations affected by a third-party breach and extortion attempt associated with the Snowflake platform. The investigation reported that customer and internal system information was taken but that customer personally identifiable information was not compromised. In November of the same year, the company participated as an investor in a CoreWeave secondary share sale. In February 2026, Pure Storage adopted the Everpure name. The rebrand represented the company's stated evolution from an all-flash storage supplier into a provider of integrated data-management services. Around the same time, Everpure acquired 1Touch and added ActiveCluster for file, a capability intended to preserve access to shared files when systems or sites become unavailable. The company also reported its first quarter with revenue above $1 billion in the fourth quarter of fiscal 2026. Everpure began in 2009 as Os76 Inc., a stealth startup founded by John Colgrove and John Hayes. Early work was conducted from Sutter Hill Ventures’ offices and focused on storage-controller software capable of operating on generic flash hardware. The company received early venture backing, later expanded its financing, and emerged from stealth in August 2011 under the Pure Storage name. Its first commercial proposition was an all-flash alternative to hard-disk and hybrid arrays, centered on the FlashArray platform and the Purity operating environment. Commercial activity accelerated during the early 2010s. The company entered European markets, expanded its workforce and increased the number of systems deployed at customer sites. It raised more than $470 million in venture funding before its initial public offering. In August 2015 it filed its intention to go public, and in October 2015 sold 25 million shares for $425 million. The company held its first annual user conference in 2016. In the same period, it expanded beyond its original block-storage focus: FlashBlade launched in 2016 as a scale-out platform for file and object workloads, while the Evergreen family introduced an upgradeable, service-oriented approach intended to reduce disruptive hardware replacement. The company also faced a significant legal confrontation with EMC between 2013 and 2016. The dispute included allegations concerning trade secrets and former EMC personnel, as well as counterclaims involving the alleged reverse engineering of a storage appliance. Court decisions altered the litigation’s trajectory, and the parties ultimately reached a $30 million settlement in 2016 that ended the remaining claims. In 2017, the board appointed Charles Giancarlo as chief executive officer, replacing Scott Dietzen. Pure Storage became profitable in 2017, corresponding to fiscal year 2018 in the supplied account, and crossed $1 billion in annual revenue. After profitability, the business increasingly emphasized recurring revenue. Storage-as-a-Service arrived with Evergreen//One in 2018, allowing customers to consume storage capacity as a service rather than treating arrays solely as capital equipment. Acquisitions broadened the company’s technical scope. StorReduce was purchased in 2018 for $25 million to strengthen deduplication. Compuverde joined in 2019, adding software-based file storage. In September 2020, Pure Storage acquired Portworx for approximately $370 million, giving it a stronger position in Kubernetes and cloud-native data management. Fusion capabilities were integrated into Purity in 2021 to automate optimization across storage resources. By fiscal year 2023, subscription-services annual recurring revenue was reported to have exceeded $1.1 billion. The company continued to move toward integrated data management. In 2024 it was affected by a third-party breach and extortion attempt involving the Snowflake data platform; the supplied reference states that some customer and internal information was stolen but that customer personally identifiable information was not compromised. In 2024, the company also participated as an investor in a secondary share sale involving AI-oriented cloud provider CoreWeave. In June 2025, it introduced Enterprise Data Cloud, an architecture for centralized management and governance across on-premises, public-cloud and hybrid-cloud environments. In February 2026, Pure Storage adopted the Everpure name. The rebrand reflected a strategic narrative in which storage arrays became part of a wider portfolio of data services, automation, cloud-native infrastructure and data intelligence. Everpure simultaneously acquired 1Touch and introduced ActiveCluster for file, designed to preserve access to shared files during site or system disruptions. The company’s later identity therefore rests on the combination of durable all-flash infrastructure, subscription services, cloud-native data management and enterprise-wide governance. Commercial activity accelerated during the early 2010s. The company entered European markets, raising $40 million in August 2012 to support European growth, expanded its workforce and increased the number of systems deployed at customer sites. It sold approximately 100 systems in its first year of production and had reached about 1,000 systems by 2014. Venture financing continued through 2013 and 2014: In-Q-Tel invested in 2013, followed by a $150 million financing round that year, and a $225 million Series F round in 2014 valued the business at approximately $3 billion. Reported revenue increased from $6 million in fiscal 2013 to $43 million in fiscal 2014 and $174 million in fiscal 2015. In August 2015 it filed its intention to go public, and in October 2015 sold 25 million shares for $425 million under the ticker PSTG. In 2016, the company held its first annual user conference and launched FlashBlade as a scale-out platform for file and object workloads, including analytics, artificial intelligence and databases. In 2017, the board appointed Charles Giancarlo as chief executive officer, replacing Scott Dietzen. Pure Storage became profitable in 2017, corresponding to fiscal year 2018, and crossed $1 billion in annual revenue. After profitability, the business increasingly emphasized recurring revenue. The Evergreen family of services began in 2015 and was extended by the 2018 launch of Evergreen//One, a Storage-as-a-Service offering that allowed customers to consume storage capacity as a service rather than treating arrays solely as capital equipment.

  • 2026

    Rebrand to Everpure

    [1]

    Pure Storage changed its corporate identity to Everpure as it broadened its focus toward data management services.

  • 2025

    Enterprise Data Cloud announced

    [1]

    The company introduced an architecture for unified control and governance of data across on-premises, public-cloud, and hybrid environments.

  • 2021

    Fusion added to Purity

    [1]

    Fusion expanded the Purity platform with automated coordination and optimization across storage arrays.

  • 2020

    Portworx acquired

    [1]

    The $370 million acquisition added Kubernetes-based storage and cloud-native data-management capabilities.

  • 2018

    Evergreen//One launched

    [1]

    Pure Storage introduced its Storage-as-a-Service offering and moved further toward recurring, subscription-led revenue.

  • 2016

    FlashBlade introduced

    [1]

    The company launched FlashBlade for high-throughput unstructured-data and demanding modern application workloads.

  • 2016

    FlashBlade launches

    [1]

    The company introduced FlashBlade as a scale-out platform for file and object workloads.

  • 2016

    EMC litigation settled

    [1]

    Pure Storage and EMC reached a $30 million settlement resolving their intellectual-property and related claims.

  • 2015

    Initial public offering

    [1]

    Pure Storage completed its public offering, selling 25 million shares for $425 million under ticker PSTG. Pure Storage completed its initial public offering after filing with the Securities and Exchange Commission earlier that year.

  • 2012

    European expansion

    [1]

    A $40 million financing round supported the company's expansion into European markets.

Products and positioning

A subscription-oriented enterprise data-management provider built around all-flash infrastructure, non-disruptive upgrades, cloud-native operations and unified control across on-premises and hybrid-cloud environments.

  • All-flash enterprise storage · 2011

    FlashArray

    FlashArray is the company's principal all-flash storage family. It was designed as an alternative to disk and hybrid arrays for enterprise applications, databases, and other workloads requiring predictable performance and simplified administration. The platform operates with Pure Storage's Purity software and supports the company's Evergreen upgrade model. FlashArray is the company’s core all-flash storage family, designed for enterprise block-storage workloads such as databases, virtualized infrastructure and business applications. It operates through the Purity software environment and is associated with Everpure’s Evergreen upgrade model, which is intended to extend system life through non-disruptive hardware and software modernization. FlashArray is the company's principal all-flash storage family, designed as an alternative to disk and hybrid arrays for enterprise applications, databases, virtualized infrastructure and other workloads requiring predictable performance and simplified administration. It operates with the Purity software environment and supports the company's Evergreen upgrade model, which is intended to extend system life through non-disruptive hardware and software modernization.

  • Scale-out flash storage · 2016

    FlashBlade

    FlashBlade is a scale-out flash platform aimed at high-throughput and unstructured-data workloads. Its target applications include artificial intelligence, analytics, modern databases, and other environments that require parallel access to large data sets. It expanded the company beyond the more traditional enterprise-array role of FlashArray. FlashBlade is a scale-out all-flash platform optimized for high-throughput file and object workloads. It is positioned for large data sets, artificial-intelligence pipelines, analytics and demanding database environments where parallel performance and rapid access to unstructured data are important. It expanded the company beyond the more traditional enterprise-array role of FlashArray.

  • Storage operating system · 2011

    Purity

    Purity is the software platform underlying the company's storage families. It provides storage services, administration, data reduction, and platform-management functions. The operating environment was later extended with Fusion to coordinate optimization and management across arrays. Purity is the operating environment used across Everpure storage families. It provides data services and administration functions for the company’s arrays, and later incorporated Fusion capabilities intended to automate optimization and coordinate resources across multiple systems.

  • Cloud-based storage management

    Pure1

    Pure1 is the company's cloud-based management and monitoring offering. It provides centralized visibility into storage environments and supports predictive and operational administration for customers using the wider Pure Storage platform.

  • Subscription storage services · 2015

    Evergreen and Evergreen//One

    Evergreen is a family of subscription and lifecycle services built around continuously upgradeable storage. Evergreen//One extends the concept into Storage-as-a-Service, allowing customers to consume storage capacity and performance through a service model rather than relying solely on periodic hardware purchases. Evergreen//One is a subscription-based storage service that lets customers consume storage capacity and related services through an operating-expense model. It extends the Evergreen strategy from upgradeable hardware into recurring, service-led infrastructure consumption.

  • Cloud-native data management

    Portworx

    Portworx provides storage and data-management technology for Kubernetes and cloud-native applications. It became part of the company through the 2020 acquisition and broadened the portfolio from enterprise arrays into containerized application infrastructure and hybrid-cloud operations. Portworx provides storage and data-management technologies for Kubernetes and cloud-native applications. It broadened Everpure’s portfolio beyond conventional enterprise arrays into containerized application environments and hybrid-cloud operations.

  • Enterprise data-management architecture · 2025

    Enterprise Data Cloud

    Enterprise Data Cloud is an architecture intended to provide unified management of virtualized data across on-premises, public-cloud, and hybrid environments. Its stated objectives include centralized control, automation, data governance, and a more integrated operating model for enterprise information. Enterprise Data Cloud is an architecture for centrally managing virtualized data across on-premises infrastructure, public clouds and hybrid environments. Its stated objectives include unified control, automation, governance and a more consistent operating model for enterprise information.

  • File resilience and availability · 2026

    Everpure ActiveCluster for file

    ActiveCluster for file is a file-focused capability intended to maintain access to shared files when a storage system or site becomes unavailable. It extends the company's availability and continuity approach into file services.

Controversies

  • 2024

    Third-party Snowflake-related data breach

    Everpure was affected by a third-party breach and extortion attempt connected with the Snowflake data platform. The incident involved theft of some customer and internal-system information. The investigation reported that customer personally identifiable information was not compromised. The company was affected by a breach involving the Snowflake data platform. The supplied reference says that certain customer and internal-system information was stolen, while an investigation found that customer personally identifiable information was not compromised.

  • 2013

    EMC intellectual-property litigation

    Pure Storage and EMC became involved in litigation concerning alleged trade-secret theft, patent infringement and related conduct involving former EMC employees. The dispute continued through multiple court proceedings and was ultimately resolved by a settlement in 2016. Pure Storage and EMC became involved in litigation concerning alleged trade-secret theft, patent infringement and related conduct involving former EMC employees, as well as counterclaims involving the alleged reverse engineering of a storage appliance. The dispute continued through multiple court proceedings, and the parties ultimately reached a $30 million settlement in 2016 that ended the remaining claims.

Read more

Brand decisions

  • 2026

    Rebrand from Pure Storage to EverpureStrategy

    Background

    The company considered its business scope to have expanded beyond all-flash storage into integrated data management, intelligence, orchestration, and service offerings.

    Action taken

    The corporate brand was changed from Pure Storage to Everpure. It adopted Everpure as its corporate and brand identity and added 1Touch and ActiveCluster for file to the expanded portfolio.

    Aftermath

    The rebrand aligned the corporate identity with Enterprise Data Cloud and additional data-management capabilities, while the public-company ticker remained PSTG. The rebrand positioned storage infrastructure, cloud-native services, data intelligence and governance as parts of a single enterprise data-management offering.

  • 2025

    Introduce Enterprise Data CloudStrategy

    Background

    The company was broadening its identity from storage hardware toward integrated control, governance, and management of enterprise data across multiple deployment environments. The company’s portfolio had expanded from flash arrays into cloud-native storage, automation and subscription services.

    Action taken

    Everpure introduced Enterprise Data Cloud to provide unified management and governance across on-premises, public-cloud and hybrid-cloud deployments.

    Aftermath

    The architecture provided the strategic foundation for the subsequent Everpure identity and broader data-management positioning.

  • 2020

    Acquire PortworxM&A

    Background

    Enterprise workloads were increasingly deployed in containers and Kubernetes environments, creating demand for cloud-native storage and data-management tools.

    Action taken

    Pure Storage acquired Portworx and incorporated its cloud-native technology into the company’s portfolio.

    Aftermath

    The transaction strengthened the company's position in Kubernetes, containers, and cloud-native data infrastructure. The transaction expanded the company’s addressable market beyond traditional storage arrays.

    Acquisition price. $370 million (2020)

  • 2018

    Launch Evergreen//OneProduct launch

    Background

    Customers increasingly sought consumption-based infrastructure and alternatives to capital-intensive storage refresh cycles.

    Action taken

    The company introduced Storage-as-a-Service through Evergreen//One.

    Aftermath

    Subscription services became a larger part of the business, with subscription annual recurring revenue later exceeding $1.1 billion in fiscal 2023.

    Subscription services annual recurring revenue. $1.1 billion or more (Fiscal year 2023)

  • 2018

    Expansion into Storage-as-a-ServiceStrategy

    Background

    After becoming profitable, the company sought to increase recurring revenue and reduce customers’ dependence on periodic, disruptive hardware replacement.

    Action taken

    It launched Evergreen//One as a subscription-oriented Storage-as-a-Service offering.

    Aftermath

    The move supported a broader shift toward subscription services and recurring data-management revenue.

  • 2015

    Adopt a subscription-oriented lifecycle modelStrategy

    Background

    The company sought to reduce dependence on periodic appliance replacement and make its storage architecture more durable and service-oriented.

    Action taken

    Pure Storage developed the Evergreen family of subscription and upgrade services.

    Aftermath

    The model later supported Evergreen//One and contributed to the company's shift toward recurring service revenue.

Recent events

  • Two members to leave Pure Storage's board[3]

    Reported:

    Pure Storage said board members Mark Garrett and Anita Sands would leave its board effective December 15, 2021.

  • Pure Storage announces FlashArray//XL[4]

    Reported:

    Pure Storage announced FlashArray//XL, a new member of its FlashArray family designed for top-tier enterprise applications.

  • Pure Storage appoints John Murphy to its board[3]

    Reported:

    Pure Storage announced John Murphy's appointment to its board of directors.

  • Pure Storage launches Pure Fusion and Portworx Data Services[5]

    Reported:

    Pure Storage announced a range of infrastructure, operations and application offerings, including the Pure Fusion storage platform and Portworx Data Services platform.

  • Pure Storage announces Portworx Data Services[6]

    Reported:

    Pure Storage announced Portworx Data Services, a database-as-a-service platform for Kubernetes. Its early access program was open at the time of the announcement; general availability was planned for early 2022.

  • Unconfirmed

    Pure Storage reports quarterly and annual results[7]

    Pure Storage reported fourth-quarter results, including revenue of $502.7 million and adjusted earnings of 13 cents per share, and said revenue and sales reached records for the quarter and full year.

  • Pure Storage announces acquisition of Portworx[8]

    Reported:

    Pure Storage announced that it had acquired Portworx for $370 million in cash. It said it would use Portworx’s technology to expand its hybrid and multicloud services and provide Kubernetes-based data services across clouds.

  • Pure Storage launches QLC-based FlashArray//C upgrade[9]

    Pure Storage announced the release of an upgraded FlashArray//C storage system based on QLC flash memory. The company said the system is intended to replace traditional hybrid arrays for Tier 2 workloads.

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