Pure Electric
An electric bike retailer in the UK.
Last updated September 2, 2026
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Overview
Pure Electric is an electric bike retailer in the UK.
Recent events
Bikmo and Pure Electric partner to provide free e-bike cover[1]
Reported:
Bikmo and Pure Electric announced a partnership under which Pure Electric e-bike purchasers can access 14 days of cover from Bikmo at no charge.
Pure Electric appoints Peter Kimberley as CEO[2]
Reported:
Pure Electric appointed Peter Kimberley as chief executive officer, taking over responsibility for running the business from founder Adam Norris. Norris will continue working in the business, focusing on strategy, customer retail experience and corporate customers.
Sources2 sources
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