Pure Cycles

Pure Cycles is an American bicycle company and brand based in Los Angeles, California. It was established in 2010 by Michael Fishman, Jordan Schau, Zachary Schau, and Austin Stoffers under the name Pure Fix Cycles. The company entered the market with a focus on straightforward, accessible bicycles and developed a distinct identity within the urban and lifestyle cycling sector. Its name and product positioning emphasize uncomplicated bicycle design and everyday usability rather than highly specialized competition equipment. Pure Cycles is associated with fixed-gear and urban-oriented cycling, although the available reference material identifies the company more broadly as a bicycle business and does not provide a complete current product catalogue. A notable innovation attributed to the brand is the introduction of the first glow-in-the-dark bicycle. That feature helped differentiate Pure Cycles in a category where visual design, personalization, and nighttime visibility can be important parts of consumer appeal. The company operated independently during its early years under the Pure Fix Cycles name before adopting Pure Cycles as its principal brand identity. On April 20, 2020, the business was sold to JBI.bike, a family-owned bicycle and parts distributor based in Florida. JBI.bike also had a bicycle division that included brands such as Sun Bicycles and Black-Ops. The transaction placed Pure Cycles within a broader bicycle-industry ownership structure while preserving it as a distinct brand. Publicly available reference information is limited regarding Pure Cycles' current leadership, ownership structure beyond JBI.bike, manufacturing arrangements, revenue, geographic sales footprint, and present product range. Accordingly, those areas are not described here as established facts. The brand's documented identity is that of a U.S. bicycle company with Los Angeles roots, an urban-oriented design profile, and a history that includes an early glow-in-the-dark bicycle offering.

Pure Cycles began in 2010 in Los Angeles, California, under the name Pure Fix Cycles. The company was founded by Michael Fishman, Jordan Schau, Zachary Schau, and Austin Stoffers. Its origins placed it within the growth of urban and lifestyle cycling, a market in which consumers often sought bicycles that were visually distinctive, easy to understand, and suitable for commuting or casual city riding. The available reference material does not document the founders' earlier careers, the company's initial financing, or the exact circumstances of its launch, so those details remain unspecified. The business developed as a bicycle company rather than as a general sporting-goods or apparel label. Its documented product identity is associated with urban cycling and fixed-gear bicycles, although a comprehensive historical catalogue is not available in the supplied sources. The brand's emphasis on relatively simple bicycle formats was reflected in its original Pure Fix identity and later in the shorter Pure Cycles name. This naming transition represented a broader brand presentation while retaining the company's connection to its founding product and cycling community. Pure Cycles is particularly notable for introducing a glow-in-the-dark bicycle, described in the reference material as the first bicycle of its kind. This product feature gave the company a clear point of differentiation and connected product design with visibility and nighttime riding. The available sources do not specify the exact launch date, model name, technical construction, sales performance, or subsequent revisions of the glow-in-the-dark bicycle, but the innovation is an established part of the brand's documented history. The company's later corporate history culminated in a change of ownership on April 20, 2020. Pure Cycles was sold to JBI.bike, a family-owned distributor headquartered in Florida. JBI.bike operated a bicycle and parts distribution business and had a bicycle division that included brands such as Sun Bicycles and Black-Ops. The transaction brought Pure Cycles into a larger portfolio of bicycle-related businesses. The supplied reference material does not state the purchase price, the precise transaction structure, changes to management, or operational consequences after the sale. Beyond the 2020 ownership change, public reference information supplied for this dossier does not establish a detailed account of Pure Cycles' current operations, product launches, executives, manufacturing partners, retail network, or international markets. The brand is therefore best characterized on the available evidence as an active U.S. bicycle brand with Los Angeles origins, an urban and fixed-gear heritage, a recognized glow-in-the-dark bicycle innovation, and ownership by JBI.bike since 2020.

• 2020

  Acquired by JBI.bike

  [1]Pure Cyclesen.wikipedia.org

  On April 20, 2020, Pure Cycles was sold to JBI.bike, a family-owned Florida bicycle and parts distributor.

• 2010

  Company founded as Pure Fix Cycles

  [1]Pure Cyclesen.wikipedia.org

  Michael Fishman, Jordan Schau, Zachary Schau, and Austin Stoffers founded the bicycle company in Los Angeles, California, under the name Pure Fix Cycles.

• Introduction of a glow-in-the-dark bicycle

  [1]Pure Cyclesen.wikipedia.org

  Pure Cycles became associated with introducing the first glow-in-the-dark bicycle, a product feature that distinguished the brand in the urban cycling market.

Accessible, design-led urban cycling with an emphasis on simple bicycle formats and distinctive visual features.

• Bicycles

  Urban bicycles

  Pure Cycles is documented as a bicycle company with an urban and lifestyle orientation. Its brand identity centers on practical, visually distinctive bicycles for city riding and everyday use. The supplied reference material does not provide a complete model list or detailed specifications.

• Bicycles

  Fixed-gear bicycles

  The company's original Pure Fix Cycles name and its documented urban-cycling positioning are associated with fixed-gear bicycle culture. Available sources do not establish the full range of fixed-gear models, their specifications, or their current availability.

• Bicycles

  Glow-in-the-dark bicycle

  Pure Cycles introduced a glow-in-the-dark bicycle, described in the reference material as the first bicycle with that feature. The product served as a distinctive design and visibility innovation, although the source does not identify its model name, launch date, technical implementation, or present status.

• 2020

  Sale to JBI.bikeM&A

  Background

  Pure Cycles had operated as an independent bicycle brand founded in Los Angeles. On April 20, 2020, ownership changed through a sale to JBI.bike, a family-owned Florida distributor with a bicycle division.

  Action taken

  The company was sold to JBI.bike, which also had bicycle brands including Sun Bicycles and Black-Ops.

  Aftermath

  The transaction placed Pure Cycles within JBI.bike's broader bicycle-business portfolio. The supplied sources do not provide the purchase price or detailed post-transaction operating changes.

  Source

1. 1Pure Cyclesen.wikipedia.org