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Pure Cremation

Pure Cremation is a UK-based provider of funeral plans and direct cremation services, known for its affordable and dignified approach.

Last updated September 2, 2026

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Overview

Pure Cremation is a UK-based company that offers funeral plans and direct cremation services. It was founded in 2015 to provide a more affordable alternative to traditional funerals, avoiding funeral director fees. The company has grown to become the biggest provider of funeral plans in Britain and has its own crematoria, including Charlton Park Crematorium. It has been awarded 'Best Funeral Plan Provider' for 2024/2025 and 2025/2026.

History

Pure Cremation was founded in 2015, responding to rising costs of traditional funerals. It aimed to offer a more affordable option by allowing people to come directly to them, avoiding funeral director fees. Over time, it has grown to become the biggest provider of funeral plans in Britain and has its own crematoria.

Products and positioning

Affordable, dignified, and simple cremation without traditional funeral director fees.

Product categories. Funeral plans · Direct cremation services

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