PÜR Minerals
PÜR Minerals is a clean, cruelty-free mineral makeup and skincare brand that has been formulating skincare-infused beauty since 2002.
Last updated September 15, 2026
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Overview
PÜR Minerals describes itself as "The Complexion Authority," offering mineral makeup and skincare designed to treat skin like skincare. The brand states it has spent over 20 years reimagining mineral makeup with clean, skin-enhancing formulas, and that since 2002 it has set a standard for clean, cruelty-free beauty. Its complexion products are powered by a proprietary Ceretin Complex, an encapsulated blend of retinol and ceramides. PÜR states it is 100% vegan, never tests on animals, and formulates without over 1,300 potentially harmful ingredients. Its product range includes complexion items such as a 4-in-1 Skin Tint Mineral SPF 50, a 4-in-1 Tinted Moisturizer, foundations, lip color, and skincare systems such as the Firm & Glow System.
History
PÜR Minerals states that since 2002 it has set the bar for clean, cruelty-free beauty with high-performance formulas and ingredient integrity. The brand says that for over 20 years it has reimagined mineral makeup to feel as good as it looks, with clean, skin-enhancing formulas. It describes itself as having pioneered skincare-infused beauty, with every PÜR complexion product powered by its proprietary Ceretin Complex, an encapsulated blend of retinol and ceramides. PÜR states it is 100% vegan and never tests on animals, and that every product is formulated without over 1,300 potentially harmful ingredients.
Products and positioning
Clean, cruelty-free, vegan mineral makeup and skincare that treats skin like skincare, powered by the proprietary Ceretin Complex.
4-in-1 Skin Tint Mineral SPF 50
A complexion product listed on the PÜR homepage at $42.00.
4-in-1 Tinted Moisturizer
A tinted moisturizer promoted on the PÜR homepage as back in stock, offering deep hydration and natural coverage.
Silky Sculpt
A creamy, dual-ended lip color for natural definition, promoted on the PÜR homepage.
Firm & Glow System
A skincare system priced at $128.00, described as including a Retinol Serum, Vitamin C eye cream, and Night Cream, with a 90-day supply option.
PÜR eGift Card
A digital gift card available in denominations of $25.00, $50.00, $100.00, and $200.00.
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