Pukka Pies

Pukka Pies is a British pie manufacturer headquartered in Syston, Leicestershire. The business began in 1963 when Trevor Storer and Valerie Storer established a family pie-making operation under the name Trevor Storer's Home Made Pies. It adopted the Pukka Pies name in 1964 and has since developed into one of the best-known suppliers of individual and sharing pies in the United Kingdom. The brand is strongly associated with the British out-of-home food market. Its products are commonly sold through fish-and-chip shops, pubs, cafés, butchers, catering outlets and football and other sports stadia. This distribution model has made Pukka Pies particularly visible in match-day foodservice, where its pies are often sold as a familiar convenience meal rather than as a premium restaurant product. The company also expanded into UK supermarkets in 2008, allowing consumers to buy products for heating and eating at home. Pukka's range includes single-serve and sharing pies, sausage rolls, pasties, catering sausages, frozen puff pastry and non-meat products. Its vegetarian offering includes a Leek & Potato pie approved by the Vegetarian Society. The product portfolio gives the company exposure to both traditional British meat pies and growing demand for vegetarian alternatives, while retaining a focus on familiar pastry-based foods. The company remains family operated. Trevor and Valerie Storer's sons, Tim and Andrew Storer, run the business, which operates a bakery in Syston. Reference material describes the bakery as employing approximately 360 people and producing around 180,000 pies and pasties per day. A later company figure cited in reference material states that Pukka sells approximately 60 million pies annually in the United Kingdom and abroad as of 2025. These figures are presented as company or reference estimates rather than public-company financial disclosures. Sport has been an important part of Pukka's visibility and commercial identity. Millmoor, formerly the home ground of Rotherham United, was identified as the first sporting venue to sell the company's pies. Pukka has also sponsored or supported football grounds, sports events and musical fan activity, including naming arrangements for stands at Oldham Athletic's Boundary Park and Rotherham United's New York Stadium. The company sponsored the 2009 UK Snooker Championship, where winner Ding Junhui received meat pies equivalent to his body weight and subsequently announced that they would be donated to a Sheffield charity assisting homeless people. The brand's positioning is rooted in accessible, recognisable British comfort food, with broad availability and a strong connection to grassroots and professional sport. Its history, family ownership and high-volume bakery operation distinguish it from restaurant-led pie brands and from supermarket-only private labels.

Pukka Pies originated in 1963 in Leicestershire, when Trevor Storer and Valerie Storer founded a family pie business called Trevor Storer's Home Made Pies. The enterprise changed its name to Pukka Pies in 1964. The early business developed around the production of prepared pies for local and regional food outlets, eventually establishing the family company in Syston, where its bakery remains based. Over time, Pukka built a distribution network centered on British convenience foodservice. Its pies became associated with fish-and-chip shops, pubs, cafés, butchers and catering operations. The company also gained a distinctive relationship with football and other sports venues. Millmoor, the former home of Rotherham United, is identified as the first sports ground to sell Pukka Pies. By 2010, Rotherham supporters were reported to hold a record for match-day pie consumption, at a level substantially above the Football League average cited at the time. The company broadened its retail reach in 2008 by entering UK supermarkets with products designed for consumers to heat at home. This extended the brand from prepared food eaten at venues into the chilled or packaged home-consumption market. Its product range expanded beyond traditional individual meat pies to include sharing formats, sausage rolls, pasties, catering sausages, frozen puff pastry and vegetarian or other non-meat options. The Veggie Leek & Potato pie received Vegetarian Society approval, providing a formal mark for one part of the meat-free range. Family ownership has remained central to the company's identity. Trevor and Valerie Storer's sons, Tim and Andrew Storer, are described as running the business. Reference material describes the Syston bakery as employing around 360 people and producing approximately 180,000 pies and pasties each day. A separate company figure cited for 2025 places annual sales at about 60 million pies in the UK and abroad. The available material does not provide audited accounts, revenue, profit or ownership percentages. Promotion has frequently used sport and community-facing events. Pukka has sponsored the 2009 UK Snooker Championship and supported The England Band, which also performs for Sheffield Wednesday. Football visibility has included stand naming at Oldham Athletic's Boundary Park and at Rotherham United's New York Stadium. The 2009 snooker promotion linked the brand's core product directly to the championship: Ding Junhui was awarded 276 meat pies, corresponding to his stated body weight of 69 kilograms. He subsequently announced that the pies would be given to a Sheffield charity serving homeless people. By the mid-2020s, Pukka remained an active, family-run British food manufacturer with a business spanning retail, catering and sports hospitality. Its development reflects the expansion of a regional bakery into a nationally recognisable prepared-food brand while retaining a focus on traditional pastry products and mass-market availability.

• 2025

  Reported annual volume reaches approximately 60 million pies

  [1]Pukka Piesen.wikipedia.org

  Reference material states that Pukka sells approximately 60 million pies annually in the UK and abroad.

• 2009

  UK Snooker Championship sponsorship

  [1]Pukka Piesen.wikipedia.org

  The brand sponsored the UK Snooker Championship and created a product-related prize for winner Ding Junhui.

• 2008

  Supermarket retail launch

  [1]Pukka Piesen.wikipedia.org

  Pukka began selling pies through UK supermarkets for home heating and consumption.

• 1964

  Pukka Pies name adopted

  [1]Pukka Piesen.wikipedia.org

  The company began trading under the Pukka Pies name.

• 1963

  Family pie business founded

  [1]Pukka Piesen.wikipedia.org

  Trevor Storer and Valerie Storer founded the business as Trevor Storer's Home Made Pies in Leicestershire.

Accessible British comfort food with strong presence in fish-and-chip shops, pubs, cafés, supermarkets and sports venues.

• Savory pies

  Single-serve pies

  Individual savory pies are the brand's core offering and are widely sold through fish-and-chip shops, pubs, cafés, butchers, catering outlets and sports venues. The range is associated with traditional British pie fillings and convenient single-meal portions.

• Savory pies

  Sharing pies

  Sharing formats extend Pukka's pie proposition beyond individual portions. They are designed for multiple servings and support the brand's presence in supermarkets and home-consumption occasions.

• Vegetarian pies

  Veggie Leek & Potato pie

  A vegetarian pie combining leek and potato in a pastry format. The product has approval from the Vegetarian Society, giving it a recognised vegetarian credential within Pukka's broader non-meat range.

• Pastry snacks

  Sausage rolls and pasties

  Pukka produces sausage rolls and pasties alongside its pies. These products use the company's pastry and prepared-food capabilities to serve snack, takeaway and catering occasions.

• Catering and bakery ingredients

  Catering sausages and frozen puff pastry

  The portfolio includes catering sausages and frozen puff pastry, broadening the business beyond branded consumer pies into foodservice and bakery-related supply.

• 2009UK Snooker Championship sponsorship

  United Kingdom

  Pukka Pies sponsored the UK Snooker Championship and tied the event activation to its signature product by awarding Ding Junhui 276 meat pies, equivalent to his stated body weight.

  Outcome. Ding Junhui announced that the pies would be donated to a Sheffield charity helping homeless people during the festive period.

  Source
• Football and sports venue partnerships

  United Kingdom

  The brand has promoted itself through football and sports hospitality, including stand naming arrangements at Oldham Athletic's Boundary Park and Rotherham United's New York Stadium, as well as earlier sales at Millmoor.

  Source
• The England Band sponsorship

  United Kingdom

  Pukka sponsored The England Band, which also performs for Sheffield Wednesday, extending the brand's sports-related promotional presence beyond food sales.

  Source

• 2008

  Enter UK supermarketsStrategy

  Background

  Pukka had been strongly associated with foodservice outlets and sporting venues. The company identified an opportunity to make its products available for home preparation.

  Action taken

  It began selling pies through UK supermarkets for customers to heat at home.

  Aftermath

  The move expanded the brand's route to market beyond takeaway and hospitality channels.

  Source

• Develop vegetarian and non-meat productsProduct launch

  Background

  Alongside its traditional meat pies, Pukka developed a non-meat range including a Leek & Potato pie.

  Action taken

  The company added vegetarian products, including a Veggie Leek & Potato pie approved by the Vegetarian Society.

  Aftermath

  The range gave the brand a documented vegetarian offering while preserving its core pastry-based format.

  Source

1. 1Pukka Piesen.wikipedia.org
2. 2Who ate all the pies?foodmanufacture.co.uk