PubMatic
Digital advertising technology company operating a sell-side programmatic advertising platform for publishers and advertisers.
Last updated August 31, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
PubMatic is a digital advertising technology company that develops software and related strategies for the online publishing and advertising industries. Its principal role is on the sell side of digital advertising: the company helps publishers of websites, video services, and mobile applications make advertising inventory available to buyers through automated, real-time transactions. The platform connects publishers with advertisers and demand-side intermediaries, supporting auctions in which advertising impressions can be evaluated and purchased programmatically. The company was founded in 2006 by brothers Rajeev Goel and Amar Goel, together with Anand Das and Mukul Kumar. Although its corporate headquarters are in Redwood City, California, the initial software development took place in Pune, India, reflecting the company’s international operating model from an early stage. PubMatic subsequently established offices in multiple regions, including Latin America, and developed a global customer and infrastructure footprint. PubMatic’s offering has included publisher monetization tools, real-time bidding infrastructure, mobile advertising capabilities, identity and addressability services, and analytics relating to advertising inventory and prices. Its business is centered on helping publishers manage and sell digital advertising space while giving buyers access to automated marketplaces. The company also produces periodic reports concerning advertising prices and market conditions. A significant expansion came in 2014, when PubMatic acquired Mocean Mobile, a mobile advertising server business formerly known as Mojiva. The transaction broadened PubMatic’s mobile advertising capabilities. The company later invested in cloud infrastructure and by 2016 was reported to be storing most of its data on OpenStack private-cloud servers. In 2020 it introduced Identity Hub, which was designed to bring together identity-partner identifiers, and released the OpenWrap SDK to give mobile publishers additional header-bidding options. PubMatic filed for an initial public offering in November 2020 and began trading on Nasdaq in December of that year under the symbol PUBM. The company’s disclosed 2020 client base included Verizon, News Corp, Electronic Arts, and Zynga. Verizon represented approximately one quarter of PubMatic’s revenue in the preceding year according to the referenced company history, indicating the importance of large publisher and media relationships to its business at that time. PubMatic operates in an advertising ecosystem shaped by privacy regulation, changes to browser and mobile identifiers, increasing use of connected television and video inventory, and competition among advertising exchanges and other ad-tech intermediaries. Its identity products and publisher-focused infrastructure address the industry’s effort to preserve addressable advertising while reducing reliance on older forms of user tracking. In September 2025, PubMatic was reported to have filed an antitrust lawsuit against Google, adding a legal and competitive dimension to its relationship with one of the dominant companies in digital advertising. The company remains an active, publicly listed ad-tech business.
History
PubMatic was established in 2006 by Rajeev Goel, Amar Goel, Anand Das, and Mukul Kumar. The company’s software was developed in Pune, India, while its corporate base was established in Redwood City, California. From the outset, PubMatic focused on the automation of digital advertising transactions, particularly the sell-side tools used by online publishers to offer website, video, and mobile-app inventory to advertising buyers. The company’s technology participates in real-time auctions for advertising impressions. In this model, publishers use the platform to manage available inventory and expose it to potential buyers, while advertisers and other demand sources compete through automated systems. PubMatic’s role has therefore been closely connected to the growth of programmatic advertising and to the increasing movement of media buying from manual arrangements toward machine-mediated marketplaces. In 2011, PubMatic hired Steve Pantelick as chief financial officer. The following year, it raised $45 million from investors. In 2014, the company expanded into mobile advertising through the acquisition of Mocean Mobile for $15.5 million. Mocean Mobile had previously been known as Mojiva and operated as a mobile ad-server business. The acquisition strengthened PubMatic’s ability to serve mobile publishers and advertisers, an important area as advertising consumption shifted toward smartphones and applications. PubMatic opened an office in Latin America in 2015, adding to its international presence. By 2016, most of its data was reportedly stored on OpenStack private-cloud servers. This infrastructure approach supported the company’s operation of advertising systems that must process large volumes of inventory, auction activity, and related data across multiple markets. The advertising industry later faced growing pressure from privacy rules, browser changes, mobile-platform restrictions, and the gradual reduction of traditional third-party identifiers. In January 2020, PubMatic launched Identity Hub, a service intended to integrate identity-partner identifiers. The referenced partners included IAB DigiTrust, The Trade Desk’s Unified ID 2.0, ID5, and LiveIntent. In February 2020, PubMatic released OpenWrap SDK, which expanded header-bidding options for mobile publishers. These launches reflected the company’s effort to help publishers maintain addressability and competition among buyers as the technical foundations of digital targeting changed. PubMatic filed for an initial public offering in November 2020 and launched the IPO on Nasdaq on December 9, 2020, trading under PUBM. Its clients in 2020 included Verizon, News Corp, Electronic Arts, and Zynga; Verizon accounted for about one quarter of revenue in the preceding year according to the referenced history. The company’s public listing marked a transition from venture-backed ad-tech expansion to operation as a publicly traded business. PubMatic continues to operate as an international advertising technology company serving publishers, advertisers, and other participants in programmatic media markets. Its activities include automated auctions, inventory management, mobile and video advertising support, identity services, and market analytics. In September 2025, it filed a lawsuit against Google alleging anti-competitive conduct. The lawsuit placed PubMatic within the broader regulatory and competitive debate over the structure and market power of major digital advertising platforms.
- 2020
Identity Hub launch
[1]PubMatic launched Identity Hub to integrate identifiers from multiple identity providers.
- 2020
OpenWrap SDK release
[1]The company released OpenWrap SDK for mobile publishers seeking expanded header-bidding options.
- 2020
Nasdaq IPO
[1]PubMatic filed for an IPO in November and began its Nasdaq offering on December 9 under PUBM.
- 2016
OpenStack private-cloud infrastructure
[1]PubMatic was reported to be storing most of its data on OpenStack private-cloud servers.
- 2015
Latin American expansion
[1]The company opened an office in Latin America.
- 2014
Mocean Mobile acquisition
[1]PubMatic acquired Mocean Mobile, formerly Mojiva, for $15.5 million.
- 2012
Funding round
[1]PubMatic raised $45 million from investors.
- 2011
Steve Pantelick joins as CFO
[1]PubMatic hired Steve Pantelick as chief financial officer.
- 2006
PubMatic is founded
[1]Rajeev Goel, Amar Goel, Anand Das, and Mukul Kumar founded PubMatic. Its software development began in Pune, India.
Products and positioning
A B2B, publisher-focused advertising technology platform that enables programmatic monetization of digital media inventory and supports automated transactions between publishers and advertising buyers.
Sell-side programmatic advertising platform · 2006
PubMatic platform
PubMatic’s core platform helps publishers make digital advertising inventory available to buyers through automated, real-time transactions. It supports inventory management, auction processes, connections between publishers and advertising demand, and related measurement and analytics across websites, video properties, and mobile applications.
Advertising identity and addressability · 2020
Identity Hub
Identity Hub was introduced as a service for bringing together identifiers from multiple identity partners. Its purpose is to help participants in programmatic advertising coordinate identity signals and preserve addressability as privacy requirements and browser or platform policies reduce reliance on traditional tracking methods.
Mobile header bidding · 2020
OpenWrap SDK
OpenWrap SDK was released to give mobile publishers additional options for header bidding. It is designed to support competition among advertising demand sources within mobile environments and to extend PubMatic’s publisher monetization technology beyond conventional web inventory.
Controversies
Brand decisions
2020
Launch Identity HubProduct launchBackground
The digital advertising sector was adapting to privacy changes and the fragmentation of identity systems.
Action taken
PubMatic launched Identity Hub to integrate identifiers from several identity partners.
Aftermath
The launch positioned PubMatic to support publisher addressability across multiple identity frameworks.
2020
Release OpenWrap SDKProduct launchBackground
Mobile publishers were seeking additional methods to increase competition among advertising demand sources.
Action taken
PubMatic released OpenWrap SDK to enhance header-bidding options for mobile publishers.
Aftermath
The release extended PubMatic’s publisher monetization tools into mobile application environments.
2020
Initial public offeringOtherBackground
After years of operating as a private advertising technology company, PubMatic pursued access to public equity markets.
Action taken
The company filed for a Nasdaq IPO in November and launched the offering on December 9 under the symbol PUBM.
Aftermath
PubMatic became a publicly traded company.
2014
Acquire Mocean MobileM&ABackground
Mobile advertising was an expanding part of digital media, and PubMatic sought to broaden its publisher and advertising technology capabilities.
Action taken
PubMatic acquired Mocean Mobile, formerly known as Mojiva, for $15.5 million.
Aftermath
The transaction expanded PubMatic’s presence in mobile ad serving and mobile advertising infrastructure.
Acquisition price. $15.5 million (2014)
Recent events
Samba TV and PubMatic announce European advertising partnership[3]
Reported:
Samba TV announced a multi-market partnership with PubMatic. Samba TV's first-party Connected TV data will be integrated with PubMatic's advertising platform to provide media buyers with omniscreen targeting capabilities in the United Kingdom, Germany, Italy and France.
PubMatic launches Identity Hub[4]
Reported:
PubMatic announced the launch of Identity Hub, an enterprise identity-management solution built on Prebid’s User ID module.
Sources4 sources
Cite this profile: Cite the canonical profile. /brand-wiki/pubmatic · Editorial policy · How profiles are compiled