Publieke Omroep Amsterdam
Publieke Omroep Amsterdam (POA) is the public broadcasting licensee of Amsterdam, producing and facilitating media through its brands AT5 and SALTO.
Last updated September 16, 2026
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Overview
Publieke Omroep Amsterdam (POA) is the public broadcasting licensee of Amsterdam and serves all Amsterdammers. With its brands AT5 and SALTO, POA produces and facilitates a critical, connecting and distinctive media offering. FunX Amsterdam broadcasts independently under POA's licence. Together these brands serve a broad spectrum of Amsterdam society. AT5 is Amsterdam's news channel, informing, inspiring and connecting Amsterdammers through current affairs and background reporting. SALTO is Amsterdam's Open Access platform, providing a value-free and democratic environment that gives media makers from Amsterdam's many communities a voice on radio and TV. FunX is the radio station focused mainly on urban music, lifestyle and current affairs, targeting young people in the Randstad.
History
Publieke Omroep Amsterdam (POA) is the public broadcasting licensee of Amsterdam and serves all Amsterdammers. POA produces and facilitates, with its brands AT5 and SALTO, a critical, connecting and distinctive media offering. FunX Amsterdam broadcasts independently under POA's licence. Together these brands serve a broad spectrum of Amsterdam society.
Products and positioning
Public broadcasting licensee of Amsterdam offering a critical, connecting and distinctive media offering for all Amsterdammers.
AT5
AT5 is Amsterdam's news channel, informing, inspiring and connecting Amsterdammers through current affairs and background reporting, with critical journalism and the finest stories from Amsterdam.
SALTO
SALTO is Amsterdam's Open Access platform, providing a value-free and democratic environment that gives media makers from Amsterdam's many communities a voice on radio and TV.
FunX
FunX is the radio station focused mainly on urban music, lifestyle and current affairs, including hiphop, R&B, Latin, Afrobeats, Arab & Dance, targeting young people in the Randstad, broadcasting 24/7 via radio, FunX.nl, social media and in the app.
Sources1 sources
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