Publicus Asia

Publicus Asia, also styled as PUBLiCUS and formally identified as Publicus Asia, Inc., is a Philippine public-opinion polling and professional-services organization. It works across opinion research, market research, government relations, campaign management, leadership-skills training, and strategic communications. Its public profile is closely associated with surveys concerning Philippine political figures, public institutions, government performance, and public sentiment. The organization was established in 2003 by Maria Lourdes Tiquia, a political science graduate of the University of the Philippines Diliman, and Lilibeth Amatong, a communication-arts graduate of Maryknoll College Foundation. The founders' backgrounds helped shape Publicus Asia's combination of political analysis, communications, research, and institutional advisory work. Rather than functioning solely as a polling company, the organization presents a broader consultancy model in which research can support public-affairs planning, government relations, political or advocacy campaigns, leadership development, and communications strategy. Publicus Asia's best-known public-facing research initiative is PAHAYAG, a polling and public-briefing program. In 2021, its PAHAYAG Final List survey was described as having interviewed 1,500 respondents. Publicus Asia characterized its surveys as independent and non-commissioned. The organization has nevertheless attracted criticism in Philippine political debate. House Deputy Speaker Lito Atienza questioned the impartiality of its political surveys, arguing that they could be politically motivated and contribute to a bandwagon effect. These claims represent criticism of the organization's polling and do not establish that the surveys were improperly conducted. In March 2023, Publicus Asia partnered with the University of Makati on a public briefing connected with the return of public activities after the two-year COVID-19 lockdown period. The event accompanied the release of PAHAYAG 2023, which surveyed views concerning government agencies and the delivery of public services in the local context. This initiative illustrated the organization's role not only as a producer of polling results but also as a convenor of discussions involving public institutions, universities, and civic stakeholders. Publicus Asia operates in a politically sensitive field in which survey methodology, sampling, commissioning, timing, and interpretation can affect public perceptions of candidates and institutions. Its positioning therefore rests on the combination of polling, public-affairs expertise, and communications services. Publicly available reference material does not establish its current ownership structure, headquarters, financial scale, listing status, or the identities of current executives beyond its documented founders.

Publicus Asia was founded in 2003 by Maria Lourdes Tiquia and Lilibeth Amatong. Tiquia studied political science at the University of the Philippines Diliman, while Amatong studied communication arts at Maryknoll College Foundation. Their respective backgrounds provided a foundation for an organization operating between political research, communications, and public-affairs consulting. From its documented description, Publicus Asia developed as more than a conventional polling house. Its activities include public-opinion and market research, government relations, campaign management, leadership-skills training, and strategic communications. This range places the organization within the Philippine professional-services and public-affairs sector, where research findings may be used to understand public sentiment, advise institutions, support campaigns, and shape communications programs. Publicus Asia became publicly associated with the PAHAYAG research program. The program produced political and institutional polling, including the 2021 PAHAYAG Final List survey, which was reported as having surveyed 1,500 respondents. Publicus Asia described its polling as independent and non-commissioned. The organization's surveys also became subjects of political criticism. House Deputy Speaker Lito Atienza argued that some political surveys were biased or politically motivated and might encourage a bandwagon effect. Publicus Asia's stated position was that its surveys were independent; the available reference material does not provide an adjudication of the dispute or evidence sufficient to characterize it as a proven scandal. In March 2023, Publicus Asia worked with the University of Makati on a public briefing following the two-year COVID-19 lockdown period. The collaboration was connected to PAHAYAG 2023, which examined government agencies and the delivery of public services in the area. The event demonstrated a civic and institutional dimension to the brand's work, linking survey publication with public discussion and engagement involving an academic institution. Publicly available material does not document a detailed chronology of later expansion, ownership changes, financial performance, office locations, or corporate restructuring. It also does not identify a current chief executive or provide enough information to determine whether either founder remains in an active executive role. Accordingly, the organization is best described from the available evidence as an active Philippine polling and public-affairs services brand whose public identity is anchored by the PAHAYAG program and by its combination of research and communications capabilities.

• 2023

  PAHAYAG 2023 briefing with University of Makati

  [1]Publicus Asiaen.wikipedia.org

  Publicus Asia partnered with the University of Makati for a public briefing and released research on government agencies and public-service delivery.

• 2021

  PAHAYAG Final List survey conducted

  [1]Publicus Asiaen.wikipedia.org

  The PAHAYAG Final List survey was reported as having polled 1,500 respondents. Publicus Asia described the research as independent and non-commissioned.

• 2003

  Publicus Asia founded

  [1]Publicus Asiaen.wikipedia.org

  Maria Lourdes Tiquia and Lilibeth Amatong established Publicus Asia in the Philippines.

A Philippine public-affairs and research organization combining public-opinion polling with market research, government relations, campaign management, leadership training, and strategic communications.

• Research services

  Public-opinion polling

  Publicus Asia conducts public-opinion research, including surveys associated with Philippine political figures, public institutions, and government performance. Its PAHAYAG program is the principal publicly documented example. The organization has characterized its political surveys as independent and non-commissioned.

• Research services

  Market research

  Market research is part of Publicus Asia's stated service portfolio. The available reference material does not specify particular sectors, methodologies, named clients, or individual market-research products.

• Professional services

  Government relations and strategic communications

  Publicus Asia provides government-relations and strategic-communications services, supporting its broader public-affairs positioning. Public descriptions do not provide a detailed breakdown of client mandates or engagement formats.

• Consulting and training

  Campaign management and leadership training

  The organization lists campaign management and leadership-skills training among its services. These offerings extend its work beyond polling into political, institutional, and leadership communications support.

• Polling and public briefing program

  PAHAYAG

  PAHAYAG is Publicus Asia's publicly identified polling and briefing initiative. Documented outputs include the 2021 PAHAYAG Final List survey and PAHAYAG 2023, which addressed government agencies and public-service delivery.

• 2023PAHAYAG 2023 public briefing

  Philippines

  Publicus Asia partnered with the University of Makati on a public briefing after the COVID-19 lockdown period, using PAHAYAG 2023 research to discuss government agencies and the delivery of public services.

  Outcome. The collaboration produced a public briefing and released PAHAYAG 2023 findings.

  Source

• 2023

  Partner with the University of Makati for a public research briefingStrategy

  Background

  Following the two-year COVID-19 lockdown period, Publicus Asia sought to present PAHAYAG 2023 research in an institutional and public-briefing setting.

  Action taken

  Publicus Asia collaborated with the University of Makati and presented research concerning government agencies and public-service delivery.

  Aftermath

  The partnership resulted in a documented public briefing and the release of PAHAYAG 2023 findings.

  Source

1. 1Publicus Asiaen.wikipedia.org
2. 2The science of rating a Philippine public officialcnnphilippines.com