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Publicitarios Implicados

A Spanish non-profit solidarity association of communication professionals, students and faculty that provides pro-bono advertising and communication strategies to micro-NGOs and minority associations.

Last updated September 29, 2026

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Overview

Publicitarios Implicados is a Spanish non-profit solidarity association formed by professionals, students and faculty from the world of communication. Founded in 2004 by Richard Wakefield, a creative and communication professor at the Blanquerna School of Communication (Ramon Llull University), the organisation designs communication strategies, creates concepts and produces communication pieces altruistically for entities and associations whose budgets do not allow them to invest in advertising and communication. It describes itself as the first European solidarity association that gives voice to the invisible causes of micro-NGOs and minority associations. The association works for micro-NGOs, platforms of people affected by minority diseases, or solidarity associations that do not have even one euro to invest in advertising. Its work spans communication, marketing, advertising and public relations strategies. The initiative has been supported by the Blanquerna School of Communication (Ramon Llull University) and the agency Zenith Media, and has been presented at congresses and activities organised by universities including Navarra, Salamanca, Juan Carlos I of Madrid, Girona, Pompeu Fabra, Alicante and Barcelona. It also participated in the II International Congress of Creativity and Social Innovation, organised by the association Crear Mundos at the Sa Nostra cultural centre in Palma de Mallorca in November 2010, and in the Barcelona Educational Project sessions. The association has been awarded at the Publifestival in its 2009 edition, in the 'Young Talents' category, for the campaign 'Queremos llegar antes' for the Fundación Irene Megías contra la Meningitis. The association is made up of a stable team of 24 people and 176 collaborators. 62% of the team are university students or recent graduates, and 38% are active professionals. Some of its campaigns include 'La ELA existe' for the Plataforma de Afectados de ELA (Amyotrophic Lateral Sclerosis), 'Queremos llegar antes' for the Fundación Irene Megías contra la Meningitis, 'No pises mis derechos', a self-initiated campaign for people with functional diversity, and 'Mas no caminarás solo' for Ampert, Asociación contra el Cáncer. On its official website, the association presents itself with the slogan 'Kill the indifference' and invites visitors to collaborate or donate. It highlights its 'Retos' (challenges) as 'the madness of Implicados that always turns out well', and its 'Proyectos' (projects) as 'some of our hits'. It also maintains a news section featuring presentations, recognitions, meetings and festivals, with recent entries including The Killers Fest 2026, Memoria 2025, and a 2021 award for best social project at the Sitges Next Festival, as well as a 2021 conference at Complot Escuela de Creatividad Barcelona.

History

Publicitarios Implicados was founded in 2004 by Richard Wakefield, a creative and communication professor at the Blanquerna School of Communication (Ramon Llull University). The initiative was supported by the Blanquerna School of Communication and the agency Zenith Media. It was created as a non-profit solidarity association formed by professionals, students and faculty from the world of communication, with the aim of giving support to micro-entities in the development of communication, marketing, advertising and public relations strategies. The association designs communication strategies, creates concepts and produces the necessary communication pieces altruistically for entities and associations whose budgets do not allow them to invest in advertising and communication. It has been presented at congresses and activities organised by universities including Navarra, Salamanca, Juan Carlos I of Madrid, Girona, Pompeu Fabra, Alicante and Barcelona. It also participated in the II International Congress of Creativity and Social Innovation, organised by the association Crear Mundos at the Sa Nostra cultural centre in Palma de Mallorca in November 2010, and in the Barcelona Educational Project sessions. In 2009, it was awarded at the Publifestival in the 'Young Talents' category for the campaign 'Queremos llegar antes' for the Fundación Irene Megías contra la Meningitis. The association is made up of a stable team of 24 people and 176 collaborators. 62% of the team are university students or recent graduates, and 38% are active professionals. Some of its campaigns include 'La ELA existe' for the Plataforma de Afectados de ELA (Amyotrophic Lateral Sclerosis), 'Queremos llegar antes' for the Fundación Irene Megías contra la Meningitis, 'No pises mis derechos', a self-initiated campaign for people with functional diversity, and 'Mas no caminarás solo' for Ampert, Asociación contra el Cáncer. On its official website, the association presents itself as the first European solidarity association that gives voice to the invisible causes of micro-NGOs and minority associations, with the slogan 'Kill the indifference'. It highlights its 'Retos' (challenges) and 'Proyectos' (projects), and maintains a news section with recent entries including The Killers Fest 2026, Memoria 2025, a 2021 award for best social project at the Sitges Next Festival, and a 2021 conference at Complot Escuela de Creatividad Barcelona.

  • 2021

    Awarded best social project at the Sitges Next Festival

  • 2021

    Conference at Complot Escuela de Creatividad Barcelona

  • 2010

    Participated in the II International Congress of Creativity and Social Innovation in Palma de Mallorca

  • 2009

    Awarded at Publifestival in the 'Young Talents' category for 'Queremos llegar antes'

  • 2004

    Founded by Richard Wakefield

Products and positioning

Non-profit solidarity association providing pro-bono advertising and communication for micro-NGOs and minority associations.

  • La ELA existe

    Campaign for the Plataforma de Afectados de ELA (Amyotrophic Lateral Sclerosis)

  • Queremos llegar antes

    Campaign for the Fundación Irene Megías contra la Meningitis

  • No pises mis derechos

    Self-initiated campaign for people with functional diversity

  • Mas no caminarás solo

    Campaign for Ampert, Asociación contra el Cáncer

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