Puah Institute
Puah Institute is an Israel-based international organization helping Jewish couples address infertility through fertility-treatment guidance, halakhic counseling, laboratory supervision, and education.
Last updated August 25, 2026
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Overview
Puah Institute, also known as Machon Puah, is an Israel-based international organization serving Jewish couples who are experiencing infertility. Its work focuses on the intersection of assisted reproductive technology and Jewish religious law, or halakha. The institute provides counseling and technical support intended to help couples pursue fertility treatment while addressing religious questions concerning medical procedures, modesty, lineage, the handling of reproductive material, and the involvement of third parties. The organization was established in 1990 at the request of Rabbi Mordechai Eliyahu. Rabbi Menachem Burstein was asked to develop a practical framework that could connect modern fertility medicine with the requirements and sensitivities of Jewish law. The institute emerged during a period when in vitro fertilization and related assisted reproductive technologies were still viewed with considerable caution in parts of the Orthodox Jewish community. Although Judaism generally gives a positive role to medical treatment, fertility procedures raised distinctive legal and ethical questions involving sperm collection, embryo and gamete handling, laboratory storage, treatment scheduling, surrogacy, and the verification of genetic identity. Puah’s counseling service assists couples by reviewing medical information, discussing treatment options, and directing them toward doctors or fertility specialists where appropriate. Advisers are generally available by telephone and email, with in-person consultations described as less common. The institute’s role is not limited to medical referral: it also helps identify religious-law questions created by specific procedures and works with couples, rabbis, doctors, and clinics to find solutions acceptable within their religious framework. A prominent part of Puah’s activity is supervision of fertility laboratories and reproductive-material handling. The institute supplies trained supervisors who monitor relevant stages of in vitro fertilization, including sample washing, centrifugation, freezing, and the loading of pipettes. These procedures are intended to reduce the risk of human error or intentional substitution and to provide a chain of oversight for couples whose religious practice requires such supervision. Depending on the clinic, supervised material may be kept in a dedicated locked incubator or storage tank. Another method uses a sealed stainless-steel container known as a Puanite box, secured with a marked seal that must be cut to open it. Puah reports providing supervision in Israel and in several international regions, including Europe, Australia, South Africa, South America, the United States, and Canada. The institute also operates an educational function. Its programs seek to improve medical professionals’ understanding of Orthodox Jewish patients and to help rabbis understand the medical realities, choices, and limitations associated with infertility treatment. Puah disseminates educational material, conducts lectures and training courses, and organizes a large annual conference in Jerusalem aimed at a broad audience. In January 2010, it launched JewishFertility.org, an educational website explaining practical interactions between Jewish law and fertility medicine for couples dealing with infertility. Puah is therefore best understood not as a consumer product label but as a specialist religious-medical advisory and supervision organization. Its distinctive position comes from combining fertility-treatment knowledge, rabbinic consultation, laboratory oversight, and public education for Jewish communities navigating assisted reproduction.
History
The Puah Institute was founded in Israel in 1990 after Rabbi Mordechai Eliyahu requested the creation of an organization that could help reconcile developments in fertility medicine with Jewish law. Rabbi Menachem Burstein was tasked with building this framework. The initiative responded to the growing use of in vitro fertilization and related assisted reproductive technologies, which presented complex questions for Orthodox Jewish communities. Jewish tradition generally recognizes the value of medical treatment, but assisted reproduction created issues that were not easily addressed through ordinary medical referral. Questions could arise over sperm collection and banking, the identity and handling of genetic material, laboratory procedures, treatment on Shabbat, modesty, surrogacy, and the religious implications of establishing verifiable lineage. The institute developed a service model in which couples could obtain fertility guidance while also receiving advice about the halakhic implications of particular treatment plans. Puah’s advisers assist by reviewing medical records, discussing treatment-related concerns, and advising couples about suitable doctors or possible solutions to religious-law problems. The institute states that contact is commonly handled by telephone and email, with in-person meetings occurring less frequently. Its work involves communication among couples, physicians, fertility clinics, laboratory personnel, and rabbis. Laboratory supervision became another central part of the institute’s work. Many Orthodox authorities have held that outside oversight is needed during the handling and storage of reproductive material because of the possibility of accidental error or deliberate substitution. Puah supervisors may monitor sample washing, centrifugation, freezing, pipette loading, and other relevant stages of IVF. Where facilities permit, supervised couples’ material may be kept in a locked incubator or storage unit to which the supervisor controls access. Puah also uses a sealed stainless-steel container, referred to as a Puanite box, which can be opened only after its marked security seal is cut. These procedures are designed to provide an auditable layer of supervision consistent with the needs of couples following stringent religious practice. The institute expanded its reach beyond Israel by providing supervision services in Europe, Australia, South Africa, South America, the United States, and Canada. This international activity reflects the geographic distribution of Jewish couples seeking assisted reproductive treatment and the need for religiously informed support at local clinics. Education has remained a major component of Puah’s mission. Its educational department works in both directions: it helps medical professionals understand the religious lifestyle and restrictions relevant to Orthodox Jewish patients, and it helps rabbis understand contemporary fertility medicine and the choices confronting their congregants. The institute offers lectures, training courses, educational releases, and an annual conference in Jerusalem that attracts a large public audience. In January 2010, Puah launched JewishFertility.org, an online guide focused on practical interactions between Jewish law and fertility treatment. The website extended the institute’s educational work to couples and members of the public seeking accessible information. Across its counseling, supervision, and education programs, Puah has developed a distinctive institutional role at the boundary of religious law, reproductive medicine, and patient support.
- 2010
JewishFertility.org launches
[1]Puah introduced an educational website explaining the practical relationship between halakha and fertility medicine for couples experiencing infertility.
- 1990
Puah Institute is established
[1]The institute was founded in Israel at the request of Rabbi Mordechai Eliyahu, with Rabbi Menachem Burstein developing a framework to support fertility treatment within Jewish law.
Products and positioning
A specialist bridge between assisted reproductive medicine and Orthodox Jewish law, combining couple counseling, rabbinic-medical education, and laboratory supervision.
Counseling service
Infertility counseling
Puah provides guidance to Jewish couples dealing with infertility. Advisers may review medical records, discuss treatment plans, help identify suitable physicians, and address religious-law questions connected with particular procedures. The service is commonly delivered by telephone and email, allowing couples in different locations to obtain support during diagnosis and treatment.
Technical and religious supervision
Fertility laboratory supervision
The institute supplies supervision for fertility-treatment procedures and the handling of reproductive material. Supervisors may monitor sample washing, centrifugation, freezing, pipette loading, and storage. The service is intended to reduce the possibility of error or substitution and to meet the oversight expectations of couples and rabbis who require external supervision.
Reproductive-material security equipment
Puanite box
The Puanite box is a locked stainless-steel container used as an alternative form of reproductive-material control in fertility laboratories. It has small openings and is secured with a marked plastic or metal seal. Opening the container requires cutting the seal, creating a visible indication that the package has been accessed.
Educational website · 2010
JewishFertility.org
JewishFertility.org is an educational resource launched by Puah for people seeking to understand how Jewish law interacts with infertility treatment. It presents practical information for couples and extends the institute’s educational mission beyond direct counseling and in-person programs.
Education and training
Educational programs and annual conference
Puah organizes lectures, training courses, educational releases, and an annual conference in Jerusalem. These programs address both medical and rabbinic audiences, seeking to improve clinicians’ understanding of Orthodox Jewish patients while helping rabbis understand fertility technologies and treatment decisions.
Brand decisions
2010
Creation of JewishFertility.orgProduct launchBackground
Couples dealing with infertility need accessible explanations of how assisted reproductive medicine may interact with Jewish law.
Action taken
Puah launched JewishFertility.org as an online educational guide covering practical questions at the intersection of halakha and fertility treatment.
Aftermath
The website expanded Puah’s public education work beyond counseling, lectures, and professional training.
Sources2 sources
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