P.S. Fashion
P.S. Fashion is a Serbian apparel brand and flagship retail chain operated by the Čačak-based P.S. Fashion Design company.
Last updated August 25, 2026
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Overview
P.S. Fashion is a Serbian clothing brand and retail chain associated with P.S. Fashion Design, a company headquartered in Čačak. The business was established in 1996 by married partners Slađana and Predrag Pantović, initially as a small clothing craft operation. It subsequently developed into one of Serbia’s largest clothing companies and became a prominent commercial enterprise in its home city. The brand’s activities center on apparel production and branded retail. Available reference material describes P.S. Fashion as the flagship chain store of P.S. Fashion Design, indicating that the consumer-facing retail network and the manufacturing or design business are closely connected. Its positioning is therefore based on a vertically linked Serbian fashion operation rather than on a standalone imported label or a department-store format. The available material identifies clothing as the company’s principal business, but does not provide a sufficiently detailed account of individual product categories, pricing architecture, store count, international subsidiaries, or e-commerce operations. The company expanded substantially during the 2000s. By 2008, it was reported to have monthly production of approximately 25,000 clothing pieces and a workforce of around 300 employees. These figures illustrate the transition from a small craft enterprise into a sizable apparel manufacturer and retailer. By 2018, P.S. Fashion was described as one of the largest Serbian clothing companies and among the largest companies in Čačak, reinforcing its importance within the local industrial and commercial landscape. P.S. Fashion has also maintained a visible connection with local community life. The company has sponsored KK Borac Čačak, a basketball club competing in Serbia’s top-tier Basketball League of Serbia. Predrag Pantović, identified in the reference material as the company’s owner and director, became president of KK Borac Čačak in December 2017. This sports relationship forms the clearest documented example of the brand’s local social and institutional engagement. The available sources do not establish a precise current store footprint, revenue level, ownership structure beyond the identification of Predrag Pantović as owner, or the geographic breakdown of international activity. P.S. Fashion should therefore be understood as an active Serbian apparel company with international-brand aspirations or reach, while many operational details remain undocumented in the supplied references.
History
P.S. Fashion originated in 1996 in Čačak, Serbia, when married partners Slađana and Predrag Pantović established a small clothing craft business. The venture began at a modest scale, but its development followed the broader pattern of Serbian apparel companies moving from local production into organized branded retail. The P.S. Fashion name became associated with the consumer-facing chain, while P.S. Fashion Design served as the clothing company behind the brand. During its first decade, the business expanded its production and commercial activities. By 2008, available reference material described P.S. Fashion as one of the largest clothing companies in Serbia. At that point, it reportedly produced around 25,000 pieces of clothing per month and employed approximately 300 people. The figures indicate that the company had developed significant manufacturing capacity and was no longer operating solely as a small local workshop. The brand’s identity was built around the combination of clothing production and retail stores. P.S. Fashion is described as the flagship chain store of P.S. Fashion Design, suggesting that the company used its own retail presence to present and distribute its apparel collections. The supplied material does not document the precise number of stores, product divisions, export destinations, or changes in manufacturing technology, so the detailed stages of the expansion cannot be established from the available sources. By 2018, P.S. Fashion was again characterized as one of Serbia’s largest clothing companies and as one of the largest enterprises in Čačak. This description reflects both national relevance within the Serbian apparel sector and strong local economic importance. The company’s scale and visibility also made it a notable private-sector institution in its home city. The business has maintained a relationship with local sports through sponsorship of KK Borac Čačak, a basketball club competing in Serbia’s Basketball League of Serbia. In December 2017, Predrag Pantović, identified as P.S. Fashion’s owner and director, became president of the club. The connection demonstrates the company’s role beyond clothing retail and production, particularly in supporting a prominent Čačak sporting institution. The supplied references do not provide enough information to document later ownership changes, financial performance, current management beyond Predrag Pantović, exact international markets, or the present size of the retail network. The documented history nevertheless supports a clear outline: P.S. Fashion began as a small Serbian clothing craft enterprise, expanded into substantial apparel production, developed a flagship chain-store brand, and became one of the most significant clothing companies associated with Čačak and Serbia.
- 2018
Recognized among major companies in Serbia and Čačak
[1]P.S. Fashion was described as one of Serbia’s largest clothing companies and one of the largest companies in its home city.
- 2017
Owner assumes presidency of KK Borac Čačak
[1]Predrag Pantović became president of the Čačak basketball club in December.
- 2008
Reported expansion into major Serbian clothing producer
[1]The company was described as one of Serbia’s largest clothing companies, producing about 25,000 garments monthly and employing around 300 people.
- 1996
Company founded as a small clothing craft
[1]Slađana and Predrag Pantović established the business in Čačak, Serbia.
Products and positioning
A Serbian apparel manufacturer and fashion retail chain combining domestic clothing production with branded stores and a locally rooted corporate identity.
Clothing · 1996
P.S. Fashion apparel
The brand’s principal offering is branded clothing produced and sold through the P.S. Fashion business and its flagship chain-store network. The available references establish apparel as the core category but do not specify a complete breakdown of women’s, men’s, occasionwear, casualwear, or accessories lines.
Fashion retail
P.S. Fashion chain stores
P.S. Fashion is the flagship retail chain of P.S. Fashion Design. The stores provide the principal branded channel for the company’s clothing collections, although the supplied material does not state the current number of locations or the full geographic footprint.
Marketing campaigns
- KK Borac Čačak sponsorship
Čačak · Serbia
P.S. Fashion has sponsored KK Borac Čačak, a basketball club competing in Serbia’s top-tier Basketball League of Serbia. The sponsorship represents the brand’s documented community and sports-support activity in its home city.
Outcome. The sponsorship connected the company with a prominent local sports institution; no quantified campaign results are reported.
Sources1 sources
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