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PRS Guitars

American guitar manufacturer known for premium electric guitars, artist collaborations, distinctive finishes, and a broad range spanning U.S.-made and internationally produced instruments.

Last updated October 6, 2026

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Overview

PRS Guitars, formally associated with Paul Reed Smith, is an American guitar manufacturer based in Stevensville, Maryland. The company was founded by luthier Paul Reed Smith, who began building instruments for professional musicians before developing a larger production business in the 1980s. PRS became identified with high-end electric guitars that combine carved maple tops, figured woods, carefully selected tonewoods, set-neck or related construction methods, stable hardware, and a polished, highly consistent finish. Its instruments occupy a position between traditional American electric-guitar designs and modern performance-oriented construction. The company’s early reputation was built on its Maryland-made instruments, particularly the Custom 24, introduced as a core design that brought together a 24-fret neck, a tremolo system, dual humbuckers, and a versatile switching layout. The model became a visual and technical reference point for the brand. PRS also developed the Custom 22 and other Core-line instruments, expanding the range of body shapes, pickup configurations, bridge systems, and finishes while retaining the company’s emphasis on detailed woodworking and ornamentation. Bird-shaped fretboard inlays and highly figured tops became recognizable PRS signatures, although the company has also produced understated finishes and more traditional specifications. PRS has served a wide range of professional players, including artists associated with rock, blues, jazz, and contemporary worship music. Artist relationships have influenced individual models and specifications, including instruments connected with Carlos Santana, Mark Tremonti, David Grissom, and John Mayer. These collaborations helped PRS establish credibility among players seeking a refined alternative to the most established American guitar formats. The company’s instruments are used both as stage equipment and as collectible or boutique-style products. To reach a wider price range, PRS developed the SE line, which is manufactured outside the United States under company specifications and quality-control requirements. SE instruments extend several PRS designs to players who cannot or do not wish to purchase the Maryland-made Core range. The company later introduced the S2 series, positioned between the Core and SE families, with a focus on streamlined construction and pricing while retaining U.S. production for applicable models. PRS also makes electric basses, acoustic guitars, amplifiers, pickups, strings, cases, and other accessories, although electric guitars remain the center of the brand. The brand has continued to develop signature and artist-linked products. The Silver Sky, associated with John Mayer, represents a more traditional single-coil electric-guitar format than many of PRS’s humbucker-led designs, while the later SE Silver Sky brought the concept into the more accessible SE range. Other product families, such as McCarty, Paul's Guitar, Modern Eagle, Mira, Hollowbody, and the company's bass lines, demonstrate the breadth of PRS's design language. PRS remains an active, privately held musical-instrument brand with global distribution and a positioning centered on craftsmanship, playability, visual finish quality, and premium electric-guitar performance.

History

Paul Reed Smith began as a luthier building and refining instruments for working musicians. In 1985 he established the company that became PRS Guitars, initially drawing attention for instruments made in small quantities and for the close involvement of Smith in their design and construction. The company entered the professional market at a time when players were looking for instruments that offered the reliability of modern manufacturing while preserving the individuality associated with custom and boutique guitars. PRS's early success came from its ability to combine detailed woodworking with practical stage features. The company developed carved-top solidbody instruments with figured maple, mahogany and other tonewood combinations, set-neck construction, proprietary or company-selected hardware, and humbucking pickup systems. The Custom 24 became the defining model in the range. Its 24-fret layout, tremolo, dual pickups, and broad switching options gave players a flexible instrument while the bird inlays, gloss finishes, and highly figured tops made it immediately recognizable. Related models, including the Custom 22 and McCarty, broadened the portfolio toward different tonal and historical preferences. During the late twentieth and early twenty-first centuries, PRS strengthened its Maryland manufacturing base and expanded the number of musicians associated with the brand. Signature and artist-linked instruments helped establish the company in professional rock and blues markets, while the Core range built a reputation for consistency, finishing quality, hardware design, and playability. PRS also introduced instruments with different pickup architectures and construction approaches, including hollowbody and bass models. The company’s catalog therefore developed beyond a single flagship design while preserving a common visual and technical identity. A major strategic development was the creation of the SE line. Produced outside the United States under PRS specifications, SE instruments allowed the brand to reach a much broader audience than its American-made Core guitars. The range included versions of established PRS shapes and artist models, giving players access to features such as PRS-style body contours, bird inlays, tremolo systems, and proprietary pickup arrangements at lower prices. The SE strategy also helped PRS compete across a wider segment of the increasingly global guitar market. PRS subsequently introduced the S2 series as another layer in its product structure. S2 instruments were intended to provide a more streamlined path into U.S.-made PRS guitars, with simplified specifications and production choices compared with many Core models. Together, the Core, S2, and SE families created a ladder spanning high-end custom-style instruments, simplified American production models, and internationally produced instruments. The Silver Sky marked a notable expansion of the brand's design vocabulary. Developed with John Mayer, the model used a traditional-style single-coil configuration and a familiar offset-inspired silhouette rather than the humbucker-centered architecture associated with many earlier PRS guitars. Its launch generated substantial attention because it placed PRS in direct conversation with established vintage-style electric-guitar conventions. The later SE Silver Sky extended that concept to a more accessible price segment. PRS continues to make electric guitars, basses, acoustic guitars, amplifiers, pickups, strings, and accessories. Its brand identity remains closely tied to Maryland-made craftsmanship, elaborate finishes, distinctive inlays, artist relationships, and an emphasis on reliable professional instruments. At the same time, its tiered catalog allows the company to address beginners, advancing players, touring musicians, collectors, and professional studio users. The business is active internationally through dealers and distributors, while the company remains privately held rather than a publicly traded guitar manufacturer.

  • 2022

    SE Silver Sky launches

    [6]

    The SE Silver Sky brought the Silver Sky platform into PRS's internationally produced SE series.

  • 2018

    Silver Sky launches

    [5]

    PRS introduced the John Mayer-associated Silver Sky, a single-coil model with a more traditional design direction than much of the existing PRS range.

  • 2013

    S2 series adds a streamlined U.S.-made tier

    [8]

    The S2 family broadened the portfolio with simplified specifications and a price position between many Core instruments and the SE range.

  • 2000

    SE line expands the brand's accessible range

    [7]

    PRS developed the SE family to offer internationally produced instruments based on company designs at prices below the Maryland-made Core range.

  • 1985

    Paul Reed Smith establishes the company

    [2]

    Paul Reed Smith founded the guitar company that became PRS Guitars, building on his earlier work as a luthier for professional musicians.

  • 1985

    Custom 24 becomes a defining PRS design

    [4]

    The Custom 24 emerged as a central PRS model, combining a 24-fret neck, dual humbuckers, tremolo, and the visual features that became associated with the brand.

Products and positioning

Premium and professional electric-guitar brand combining boutique-style craftsmanship and finishes with repeatable production, broad model coverage, artist collaboration, and tiered U.S.-made and international product lines.

  • Electric guitar · 1985

    Custom 24

    The Custom 24 is PRS's signature core design and one of its most recognizable instruments. It generally combines a double-cutaway body, 24 frets, dual humbuckers, a PRS tremolo system, and a versatile switching arrangement. The model is offered in multiple specifications and finishes, with Maryland-made Core versions representing the premium end of the range and related versions appearing in other PRS series.

  • Electric guitar

    Custom 22

    The Custom 22 uses the established PRS carved-top solidbody format but provides a 22-fret layout. Its design is intended to offer a different neck-position response and playing feel from the 24-fret Custom 24, while retaining the brand's characteristic body shaping, humbucker-based electronics, ornate inlays, and broad finish selection.

  • Electric guitar

    McCarty

    The McCarty family is PRS's more vintage-oriented solidbody line. It generally emphasizes a substantial mahogany-based construction, dual humbuckers, a two-piece bridge and tailpiece arrangement on applicable models, and specifications intended to provide a warmer, traditional response. The family includes multiple versions and related models with differing controls, pickups, and construction details.

  • Electric guitar · 2018

    Silver Sky

    The Silver Sky is a John Mayer-associated PRS model designed around a traditional-style three-single-coil format. It has a double-cutaway body, a bolt-on neck, a tremolo bridge, and a tonal and ergonomic approach distinct from the company's humbucker-led Custom and McCarty families. It is offered as a high-end Maryland-made instrument, with related versions sold in the SE range.

  • Electric guitar · 2022

    SE Silver Sky

    The SE Silver Sky adapts the Silver Sky concept for PRS's more accessible internationally produced range. It retains the model's general single-coil layout, body concept, and tremolo-based design while using specifications and production methods intended for a lower retail position than the U.S.-made version.

  • Electric guitar

    Paul's Guitar

    Paul's Guitar is a premium PRS model associated with Paul Reed Smith's design preferences. Depending on the version, it has featured proprietary pickup systems, detailed switching options, a carved top, and elaborate fretboard decoration. The model illustrates the brand's interest in combining boutique-level visual presentation with practical tonal flexibility.

  • Electric guitar

    Hollowbody

    PRS Hollowbody instruments extend the company's design language into semi-hollow and hollow electric guitars. They combine carved or figured top treatments with internal acoustic space, humbucker or related pickup systems, and PRS hardware. The range is aimed at players who want greater resonance and a different response from the company's solidbody models.

  • Electric bass

    PRS electric basses

    PRS basses apply the company's emphasis on shaped bodies, finish quality, stable hardware, and carefully voiced electronics to four- and five-string instruments. Models and specifications have varied over time, but the bass range has provided both traditional and more modern alternatives within the wider PRS product system.

Brand decisions

  • 2022

    Extend Silver Sky into the SE rangeProduct launch

    Background

    The U.S.-made Silver Sky occupied a premium position, leaving room for a more accessible version of the same broad design concept.

    Action taken

    PRS released the SE Silver Sky as an internationally produced model with a lower price position.

    Aftermath

    The Silver Sky became available to a broader audience while reinforcing the company's tiered product strategy.

  • 2018

    Launch the Silver SkyProduct launch

    Background

    PRS expanded beyond its established carved-top, humbucker-centered designs through a collaboration with guitarist John Mayer.

    Action taken

    The company launched the Silver Sky, a traditional-style single-coil electric guitar with PRS-specific construction, hardware, and detailing.

    Aftermath

    The model broadened public understanding of PRS's design range and became one of the brand's most visible artist-associated products.

  • 2013

    Introduce the S2 seriesStrategy

    Background

    The company sought an additional position between its highly appointed Core instruments and the internationally produced SE range.

    Action taken

    PRS introduced the S2 family with streamlined specifications and a distinct U.S.-made product proposition.

    Aftermath

    The S2 line became an intermediate tier within the PRS product architecture, giving dealers and players another route into the brand.

  • 2000

    Create the SE product tierStrategy

    Background

    PRS needed a way to serve a wider group of players than could be reached through its premium Maryland-made instruments alone.

    Action taken

    The company established the SE family, using overseas production under PRS specifications and extending established designs into a lower price segment.

    Aftermath

    The SE range became a major part of the company's international portfolio and allowed PRS designs to compete across more of the guitar market.

Recent events

  • PRS unveils limited-edition SE Santana Abraxas guitar[9]

    Reported:

    PRS unveiled the SE Santana Abraxas 50th Anniversary electric guitar as a limited edition of 1,000 examples. The article says the guitar is available now for $829.

  • PRS unveils Modern Eagle V guitar[10]

    Reported:

    PRS Guitars unveiled the limited-edition Modern Eagle V guitar, available in Charcoal or River Blue, with 200 instruments to be made.

  • PRS announces SE Hollowbody II Piezo guitar[11]

    Reported:

    PRS announced the SE Hollowbody II Piezo guitar, which combines magnetic pickups with a piezo pickup for acoustic and electric tones.

  • PRS unveils 35th Anniversary Custom 24 models[12]

    Reported:

    PRS Guitars expanded its 2020 electric guitar lineup with three 35th Anniversary models: the Custom 24, Custom 24 SE, and Custom 24 S2.

  • PRS adds two signature guitar models[13]

    Reported:

    PRS Guitars added the SE Mark Holcomb SVN and Dustie Waring CE 24 Floyd signature guitar models to its range.

Sources13 sources

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