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Proyecto Diaz Coffee

A coffee roasting company rooted in the Bay Area, focused on rebuilding farms and legacies.

Last updated September 2, 2026

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Overview

Proyecto Diaz Coffee is a coffee roasting company rooted in the Bay Area. The company's story begins with the Diaz family growing coffee in Oaxaca, Mexico, and their family farm, El Carmen. In 2014, they set out to make coffee farming viable for their grandfather and others, starting by putting 10% of profit back into the farm. They now source and roast from various farms across Latin America. Their coffee is made in Oakland and ships nationwide, with a cafe at 20th and Mandela.

History

Proyecto Diaz Coffee is a coffee roasting company rooted in the Bay Area. The Diaz family began growing coffee in the early 1900s in Oaxaca, Mexico. The family farm, El Carmen, was cultivated by grandfather Juan Leovigildo Diaz for over 70 years. In 2014, the company set out to make coffee farming a viable livelihood for their grandfather and others, starting by putting 10% of profit back into the farm. They now source and roast from various farms across Latin America. Their coffee is made in Oakland and ships nationwide, with a cafe at 1416 20th St, Oakland, CA.

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