Provincial Well

Provincial Well (Russian: «Губернский колодезь») is a Russian brand of automated artesian water vending kiosks. The brand is operated by OOO Klyuch Zdorovya (ООО «Ключ здоровья»), a company founded in Tula in November 2005. The business sells clean artesian water in refillable containers through a network of self-service kiosks placed within walking distance of residential areas. The brand name was created in 2014, and since then the kiosk network has expanded across Tula and the Tula Oblast, reaching more than 300 kiosks by 2021 and 350 kiosks by 2023. In 2024 the company launched a new artesian well in the village of Bogucharovo, Tula Oblast. In 2025 the brand became a laureate of the national award «BRAND OF THE YEAR IN RUSSIA 2025». The company positions its water as tasty, balanced in natural minerals, and suitable for home cooking and drinks for the whole family. Quality control is carried out monthly, and the kiosks use a careful water treatment system. The source water is drawn from the Oka-Tarusa aquifer of the Moscow artesian basin, chosen for its chemical composition and organoleptic properties. The brand's kiosks accept cashless payments, introduced in 2020, and new kiosk models were developed in 2016. The company is private and headquartered in Tula, Russia.

The history of Provincial Well begins with the founding of OOO Klyuch Zdorovya (ООО «Ключ здоровья») in Tula in November 2005. The business idea — selling clean artesian water in refillable containers through automated kiosks — was inspired by an article about entrepreneur Vasily Vasilyevich Zonov, who had been running a similar project in Kirov for many years. Two days after reading the article, the founders met with Zonov, who shared the specifics and difficulties of creating and running such a project. The project proved more complex than it first appeared, and the founders took on a high level of responsibility for the quality and safety of the water sold through the kiosks. Developing the kiosk network in Tula and the region, the company made «quality and safety of water» the strategic basis of its development: from the choice of the well, water carriers, kiosk technology and materials, to exterior design, the production control program, modern sanitation methods, and the staff. After summarizing information about the business, water quality in Tula and the region, and the state of the water supply network, and drawing up a rough business plan, the company was founded in November 2005. However, it would take another year and a half before the first kiosk opened. The first stage was to choose the location of the well — the future source. Research and the search for high-quality source artesian water in the Tula Oblast showed that the best chemical composition and organoleptic properties belonged to the water of the Oka-Tarusa aquifer of the Moscow artesian basin, which runs through Yasnogorsky, Venyovsky and other districts. In 2007, the first «Klyuch Zdorovya» kiosks were installed and opened. In 2011, the first kiosks were installed and opened in the Tula Oblast, in the city of Novomoskovsk. In 2014, the «ГУБЕРНСКИЙ КОЛОДЕЗЬ» trademark was created. In 2016, new automated water vending kiosks were developed. In 2020, the company developed and launched cashless payment on «ГУБЕРНСКИЙ КОЛОДЕЗЬ» kiosks. By 2021, more than 300 kiosks had been installed in Tula and the Tula Oblast. By 2023, 350 kiosks had been installed in the Tula Oblast. In 2024, a new artesian well was launched in the village of Bogucharovo, Tula Oblast. In 2025, «ГУБЕРНСКИЙ КОЛОДЕЗЬ» became a laureate of the national award «BRAND OF THE YEAR IN RUSSIA 2025». The company emphasizes that artesian water is a wonderful gift of nature: it is the cleanest because its great depth excludes the influence of external factors, it is rich in various minerals, and its chemical composition is constant. The brand's kiosks are positioned as being within walking distance of home, using a careful water treatment system, with monthly quality control, and suitable for preparing home food and drinks for the whole family.

• 2025

  Laureate of the national award «BRAND OF THE YEAR IN RUSSIA 2025»

• 2024

  Launch of a new artesian well in Bogucharovo, Tula Oblast

• 2023

  350 kiosks installed in Tula Oblast

• 2021

  More than 300 kiosks installed in Tula and Tula Oblast

• 2020

  Launch of cashless payment on kiosks

• 2016

  Development of new automated water vending kiosks

• 2014

  Creation of the «ГУБЕРНСКИЙ КОЛОДЕЗЬ» trademark

• 2011

  First kiosks opened in Tula Oblast (Novomoskovsk)

• 2007

  First «Klyuch Zdorovya» kiosks installed and opened

• 2005

  Founding of OOO Klyuch Zdorovya in Tula

Clean, safe artesian water available within walking distance from home, suitable for the whole family.

• Automated artesian water vending kiosks «ГУБЕРНСКИЙ КОЛОДЕЗЬ»

  Self-service kiosks dispensing clean artesian water in refillable containers, located within walking distance of homes.

1. 1Главная | Губернский колодезьvodavrozliv.ru
2. 2О компании | Губернский колодезьvodavrozliv.ru
3. 3Provincial Well - Wikidatawikidata.org