Proper Market
Proper Market is a South Korean health food brand offering plant-based drinks like black soybean milk and soft protein.
Last updated September 2, 2026
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Overview
Proper Market is a South Korean health food brand. Its official website describes the brand story: it started as a small salad shop and aims to make healthy choices easier. The brand focuses on removing unnecessary additives and using whole ingredients. Products include black soybean milk (seoritae) and soft protein.
History
The brand story on the official website states: 'How it all started: "I wish everyone could easily take care of their health, but why is it so difficult?" With that thought, Proper Market began. Starting as a small salad shop of about six pyeong, we met many customers and learned that people all want to be healthy, but lack time, information, and find it complicated.'
Products and positioning
Seoritae black soybean milk
A plant-based drink made from black soybeans, available in original, sweet, and high-calcium versions.
Soft protein classic
A protein product offered by the brand.
Maemasal (daily salad drink)
A product described as 'salad you drink every day'.
Sources3 sources
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