Promo.com
Cloud-based video creation platform for producing marketing and promotional videos.
Last updated August 22, 2026
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Overview
Promo.com is a cloud-based video creation service focused on helping businesses, marketers, agencies, and other users produce promotional and social-media video content. The platform combines licensed stock footage, photographs, video clips, music, templates, and browser-based editing tools so that users can assemble branded videos without requiring conventional professional production software or a large in-house creative team. The business was launched in 2016 by Tom More. Its initial proposition centered on simplifying commercial video production through a library of ready-to-use visual assets and an online workflow. In October 2017, Promo announced the acquisition of Unstock, a Poland-based, mobile-first marketplace for authentic footage. The transaction expanded the company’s access to user-generated or more naturalistic visual material and strengthened its content-supply capabilities. Promo received recognition in January 2018 when it was awarded Best B2B Product of the Year at Product Hunt’s 2017 Golden Kitty Awards. Around that period, the company was reported to have approximately 50 employees and offices in Warsaw, New York City, and Tel Aviv. It also raised $1.5 million in Series A funding during its first year, although the available reference material does not identify the complete investor group or provide a detailed financing history. In January 2019, the company announced a name change to Promo.com and moved to the promo.com domain. The rebranding clarified the service’s broader marketing-video positioning beyond an earlier or shorter Promo identity. Promo’s offering remained oriented toward efficient creation and distribution of promotional content, with templates and stock media intended for social networks, advertising, websites, and other business communications. The company later pursued closer integration with artificial-intelligence-assisted content creation and major media providers. In 2021, Promo announced an additional capital and debt raise with participation from Getty Images, a relationship that also supported access to professional visual content. In December 2023, Promo launched PromoAI, an automated video-generation product powered by Getty Images content and ChatGPT. The feature represented a shift from primarily template-led editing toward prompt- or text-assisted generation, while retaining the platform’s emphasis on marketing use cases. Publicly available reference material does not establish Promo.com’s current ownership, financial condition, employee count, headquarters, executive team, or operating status. Accordingly, those details are left unspecified rather than inferred.
History
Promo.com originated in 2016 under the leadership of founder Tom More as an online service designed to make promotional-video production accessible to businesses and marketers. Rather than requiring users to film, edit, and license every element independently, the platform brought together stock videos, photographs, short clips, music, templates, and web-based editing functions. This model addressed the growing demand for short-form marketing material for websites, social networks, digital advertising, and small-business communications. In October 2017, Promo announced that it had acquired Unstock, a Poland-based, mobile-first marketplace for authentic footage. The acquisition was relevant to Promo’s broader content strategy because it added a source of footage intended to feel more natural and less conventionally stock-produced. The deal also contributed to the company’s presence in Poland, where Promo was reported to maintain an office in Warsaw alongside offices in New York City and Tel Aviv. The company gained external product recognition in January 2018 when it received Product Hunt’s Best B2B Product of the Year award for 2017. Reference material from the same period described the company as having around 50 employees. It also reported that Promo raised $1.5 million in Series A funding during its first year, although the available material does not provide a complete account of the investors or financing terms. In January 2019, the company announced that it was changing its name to Promo.com and moving to a new domain. The rebrand placed greater emphasis on the service as a dedicated marketing-video platform and established the Promo.com identity used in later product and partnership announcements. Promo continued developing its financing and content partnerships. In 2021, it announced an additional capital and debt raise with participation from Getty Images. Getty’s involvement was strategically significant because Promo’s value proposition depended in part on providing users with commercially useful visual assets. The partnership connected the platform with a major provider of stock photography and video while supporting further product development. In December 2023, Promo launched PromoAI, an automated video generator powered by Getty Images and ChatGPT. This product extended Promo’s original template-and-editor model into generative and assisted creation. Instead of selecting and assembling all elements manually, users could use automated tools to help produce marketing videos from a brief or prompt, with imagery supplied through the Getty Images relationship. The available reference material does not document later corporate events, a current leadership roster, ownership changes, headquarters designation, profitability, or whether the service remains actively operated. Those areas therefore remain unresolved.
- 2023
PromoAI launch
[1]Promo introduces an automated video-generation product powered by Getty Images and ChatGPT.
- 2021
Additional capital and debt raise
[1]Promo announces new capital and debt financing with Getty Images participating.
- 2019
Promo.com rebrand
[1]The company adopts the Promo.com name and moves to the promo.com domain.
- 2018
Product Hunt B2B award
[1]Promo receives Best B2B Product of the Year at Product Hunt’s 2017 Golden Kitty Awards.
- 2017
Unstock acquisition
[1]Promo announces the acquisition of Unstock, a Poland-based marketplace for authentic footage with a mobile-first orientation.
- 2016
Promo is launched
[1]Tom More launches Promo as a cloud-based video creation service using stock media and browser-based production tools.
Products and positioning
A self-service marketing-video platform combining stock media, templates, editing tools, and automated generation for businesses and marketers.
Online video creation software · 2016
Promo.com video creation platform
Promo.com’s core service is a browser-based production platform for creating promotional and marketing videos. It combines editable templates with stock videos, photographs, clips, music, and other media assets. The service is designed for businesses and marketers that need branded content for advertising, social media, websites, and other digital channels without commissioning a full traditional video-production workflow.
AI-assisted video generation · 2023
PromoAI
PromoAI is an automated video-generation offering launched in 2023. It uses ChatGPT together with Getty Images content to assist in producing marketing videos. The product extends Promo’s template-based approach by reducing the amount of manual selection and assembly required from users, while retaining the service’s focus on promotional communications.
Stock footage marketplace
Unstock content marketplace
Unstock was a Poland-based, mobile-first marketplace for authentic footage acquired by Promo in 2017. It is included as a historical product and asset associated with Promo’s content strategy; the available material does not establish whether the Unstock brand or standalone marketplace continues to operate.
Brand decisions
2023
Launch of PromoAIProduct launchBackground
Generative artificial intelligence was becoming increasingly relevant to automated creative production and marketing-content workflows.
Action taken
Promo launched PromoAI, combining ChatGPT-powered generation with Getty Images content.
Aftermath
The launch expanded Promo’s offering from template-led editing toward automated video creation. Longer-term adoption and commercial results are not documented in the available material.
2019
Adoption of the Promo.com brandStrategyBackground
The company moved toward a clearer brand identity centered on promotional video creation.
Action taken
Promo announced a name change to Promo.com and migrated to the promo.com domain.
Aftermath
The rebrand established the Promo.com name used in subsequent product and financing announcements.
2017
Acquisition of UnstockM&ABackground
Promo sought to broaden the visual material available to its video-creation users and acquired Unstock, a Poland-based marketplace for authentic footage.
Action taken
Promo announced the acquisition of Unstock in October 2017.
Aftermath
The available reference material does not provide transaction terms or quantify the operational impact of the acquisition.
Recent events
- 2023
Promo launches PromoAI[1]
Product launch
Promo introduced PromoAI, an automated video-generation product using Getty Images content and ChatGPT.
- 2021
Promo announces additional capital and debt financing[1]
Other
Promo announced an additional capital and debt raise that included participation from Getty Images.
- 2019
Promo changes its name to Promo.com[1]
Other
The company announced a rebrand to Promo.com and moved its online presence to the promo.com domain.
- 2018
Promo receives Product Hunt B2B product recognition[1]
Other
Promo was named Best B2B Product of the Year in Product Hunt’s 2017 Golden Kitty Awards.
- 2017
Promo acquires Unstock[1]
M&A
Promo announced the acquisition of Unstock, a Poland-based marketplace focused on authentic footage and mobile-first visual content.
- 2016
Promo launches through online video creation service[1]
Other
Promo was launched by founder Tom More as a cloud-based service for creating promotional videos from stock media and online editing tools.
Sources2 sources
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