Promenades Saint-Bruno
A two-level regional shopping centre in Saint-Bruno-de-Montarville, Quebec, serving communities across the Montérégie and the wider Montreal area.
Last updated August 24, 2026
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Overview
Promenades Saint-Bruno is a major enclosed shopping centre in Saint-Bruno-de-Montarville, Quebec. The centre opened on August 23, 1978, with approximately 170 stores and about 900,000 square feet of rentable space. Developed by Cadillac Fairview on a large site near Autoroute 30 and Route 116, it was one of the largest shopping centres in Quebec at opening and became the largest mall in the Montérégie region. Its trade area extends beyond Saint-Bruno and the immediate South Shore of Montreal, drawing customers from communities including Saint-Hyacinthe and Sorel-Tracy. The mall was originally conceived as a large department-store-led destination. Its initial ownership structure included Cadillac Fairview, Ivanhoe Corporation and Eaton's, while Steinberg's also had an ownership interest through Ivanhoe. The opening tenant mix was notable for bringing together Eaton's, Simpsons and The Bay, giving the centre three prominent department-store operations at the same time. Other early tenants included Miracle Mart and a Steinberg's supermarket. This combination positioned Promenades Saint-Bruno as a full-service regional destination rather than a neighbourhood shopping strip. The property expanded and evolved as Canadian department-store retail changed. A major wing opened in spring 1991, adding approximately 57 stores and a Sears department store. Earlier transitions included the closure of the Simpsons location and the movement of The Bay into the former Simpsons premises in 1989. Steinberg's and Miracle Mart, later renamed M, both closed in 1992; the former supermarket and M space subsequently became a Zellers store in 1993. After Zellers departed in 2012, Target occupied the location from 2013 to 2015. The former Target space remained vacant for several years before being redeveloped as Marché des Promenades, a roughly 130,000-square-foot public market. The market brought together about 40 tenants, including Avril Supermarché Santé, a health-oriented grocery store occupying approximately 35,000 square feet, as well as independent food and retail businesses. The project added a more market-oriented and experiential component to the centre's traditional department-store and specialty-retail mix. Other anchor changes have included the arrival of Simons in the former Eaton's space in 2001. Sports Experts and Atmosphere, along with several boutiques, occupied the second level of that former department-store area. Simons later expanded into the upper level in 2021, effectively doubling the size of its presence at the centre. The closure of Sears in January 2018 led to a substantial reconfiguration: Sports Experts relocated into part of the former Sears space, Winners opened on the first floor in 2019, and Quebec retailer Imaginaire opened its first Greater Montreal location in another portion of the former department-store area. Hudson's Bay, an anchor dating from the centre's early period, closed in 2025. From 2015 through 2025, the property was publicly branded CF Promenades St-Bruno under Cadillac Fairview's operation. In October 2025, Primaris acquired the shopping centre from Cadillac Fairview for a reported transaction value of C$565 million. The centre's current commercial identity combines national fashion, sporting-goods and discount retailers with specialty stores, food businesses, independent merchants and the Marché des Promenades public market. It remains a large regional retail destination, although its tenant mix and physical layout have been repeatedly adapted to the decline of traditional department stores and the growth of specialty, grocery and experience-oriented retail.
History
The origins of Promenades Saint-Bruno date to 1968, when Steinberg's Ivanhoe Corporation acquired approximately 200 acres at the intersection of Autoroute 30 and Route 116 in what was then the Saint-Bruno area. Eaton's became involved as a co-owner in the early 1970s, followed by Fairview Corporation, a predecessor of Cadillac Fairview, in 1973. The resulting development was designed as a large regional shopping destination for the growing communities south of Montreal. Promenades Saint-Bruno opened on August 23, 1978. Cadillac Fairview developed the project at a reported cost of $45 million. The original centre contained approximately 170 stores and 900,000 square feet of rentable space, making it one of the largest properties in Cadillac Fairview's portfolio and among the largest shopping centres in the Montreal region and Quebec. Its original ownership was divided among Cadillac Fairview, Ivanhoe Corporation and Eaton's. The opening tenant roster was unusually department-store-heavy, including Eaton's, Simpsons and The Bay, as well as Miracle Mart and a Steinberg's supermarket. The simultaneous presence of three major department-store banners helped establish the mall as an upscale regional destination. The property underwent important tenant changes during the late 1980s and early 1990s. Hudson's Bay Company closed its Simpsons operation at the centre in early 1989, after which The Bay relocated into the former Simpsons premises on June 22 of that year. The original Bay space remained vacant for more than a year. A new wing opened in spring 1991 with 57 stores and a Sears department store, which began operating on April 3. This expansion substantially increased the centre's retail capacity. Steinberg's operated a supermarket of approximately 50,000 square feet from the mall's opening until 1992. Steinberg's and its adjacent Miracle Mart operation, which had been renamed M in August 1986, both closed in 1992. Zellers was announced as the replacement for the former Steinberg's and M premises and opened there in 1993. Zellers remained until 2012, followed by Target from 2013 to 2015. Target's departure created a large vacant area that was not immediately filled. The centre's department-store and specialty-retail balance continued to change. Simons entered the former Eaton's space in 2001, initially occupying the first floor, while Sports Experts, Atmosphere and several boutiques used the second floor. The Simons store had been designed with a two-storey exterior from the beginning, allowing later expansion. In 2021, Simons expanded into the second floor, approximately doubling its footprint at the property. Sears closed on January 14, 2018. Rather than replace the space with another traditional department store, the centre dismantled and subdivided the former Sears premises. Sports Experts and Atmosphere moved there on May 1, 2019. Winners opened on the first floor on September 10, 2019, and Imaginaire opened its first Greater Montreal branch in the former Sears area during the fall of the same year. These changes reflected the wider Canadian shift away from department stores toward specialty, discount and category-focused retailers. The former Target premises were eventually transformed into CF Marché des Promenades, a public market of approximately 130,000 square feet. The market included around 40 independent and specialty tenants, with Avril Supermarché Santé occupying approximately 35,000 square feet. This redevelopment broadened the centre's offer beyond conventional mall retail by adding food, grocery and local-market uses. The property was branded CF Promenades St-Bruno from 2015 to 2025 while operated by Cadillac Fairview. Hudson's Bay, an anchor associated with the centre since its early history, closed in 2025. In October 2025, Primaris acquired Promenades Saint-Bruno from Cadillac Fairview for a reported C$565 million. The centre therefore entered a new ownership period with a modernized tenant mix built around Simons, Winners, Sports Experts, Avril Supermarché Santé, Imaginaire, the Marché des Promenades and numerous independent and national retailers. A serious aviation accident also became part of the property's history. On March 17, 2017, two aircraft collided in mid-air above the shopping-centre area. One aircraft's wreckage landed on the mall roof and the other came down in the parking lot. The event was not a commercial scandal involving the centre, but it was a significant safety incident associated with the property.
- 2025
Hudson's Bay closes
[1]Hudson's Bay ended its operation at the centre after serving as a long-standing anchor.
- 2025
Primaris acquires the property
[1]Primaris acquired Promenades Saint-Bruno from Cadillac Fairview in October 2025 in a reported C$565 million transaction.
- 2021
Simons expands
[1]Simons expanded onto the second floor formerly used by Sports Experts, approximately doubling its space.
- 2019
Former Sears space is reconfigured
[1]Sports Experts and Atmosphere relocated on May 1, Winners opened on September 10, and Imaginaire opened its first Greater Montreal store in the fall.
- 2018
Sears closes
[1]The Sears store closed on January 14, creating the space later subdivided for several retailers.
- 2017
Aircraft collision occurs above the mall
[1]A mid-air collision on March 17 resulted in aircraft wreckage landing on the roof and in the parking lot.
- 2015
CF Promenades St-Bruno branding begins
[1]The property began using the CF Promenades St-Bruno name under Cadillac Fairview's operation.
- 2015
Target departs
[1]Target left the centre, beginning a multi-year vacancy in its large former store.
- 2013
Target occupies former Zellers space
[1]Target opened in the former Zellers premises.
- 2012
Zellers leaves
[1]Zellers vacated its location after nearly two decades of operation.
Products and positioning
A large regional enclosed shopping centre serving the Montérégie and Montreal South Shore, with a tenant mix spanning national anchors, specialty retail, food, services and an independent public market.
Department store and fashion · 2001
Simons
A major Quebec-based fashion and home-goods anchor. Simons initially occupied the first floor of the former Eaton's premises after opening in 2001 and expanded into the second floor in 2021, approximately doubling its presence at Promenades Saint-Bruno.
Off-price department store · 2019
Winners
An off-price retailer offering changing assortments of apparel, footwear, home goods and related merchandise. Winners opened on the first floor of the former Sears space in September 2019 as part of the centre's post-department-store redevelopment.
Sporting goods · 2019
Sports Experts and Atmosphere
A sporting-goods and outdoor-retail anchor serving customers seeking athletic apparel, equipment and outdoor products. The operation moved into the former Sears premises in May 2019.
Health-oriented grocery
Avril Supermarché Santé
A health-focused grocery anchor within Marché des Promenades. Its approximately 35,000-square-foot store forms a central part of the market's food and wellness offer.
Public market · 2020
Marché des Promenades
A roughly 130,000-square-foot public-market concept created in the former Target location. It houses approximately 40 tenants, combining independent shops, food businesses and specialty retail with Avril Supermarché Santé.
Specialty retail · 2019
Imaginaire
A Quebec specialty retailer focused on games, toys, collectibles and related entertainment merchandise. Its Promenades Saint-Bruno location, opened in fall 2019, was the chain's first store in Greater Montreal.
Brand decisions
2025
Transfer ownership from Cadillac Fairview to PrimarisM&ABackground
The property had operated under Cadillac Fairview's CF Promenades St-Bruno branding from 2015 through 2025.
Action taken
Primaris acquired the shopping centre from Cadillac Fairview in October 2025.
Aftermath
The transaction placed the property under Primaris ownership after nearly a decade of CF branding and operation.
Reported acquisition value. C$565 million (October 2025)
2021
Expand Simons into the second floorGeneration changeBackground
The second level of the former Eaton's area had previously accommodated Sports Experts and other boutiques.
Action taken
Simons expanded into the upper floor, approximately doubling its footprint.
Aftermath
The expansion strengthened Simons' role as a principal anchor and increased the centre's fashion and home-retail capacity.
2020
Convert the former Target location into a public marketStrategyBackground
The former Target premises had remained vacant for approximately five years after Target left in 2015.
Action taken
The approximately 130,000-square-foot space was transformed into Marché des Promenades, with about 40 tenants and an Avril Supermarché Santé anchor.
Aftermath
The project diversified the centre toward food, grocery, independent merchants and market-style shopping.
2018
Redevelop the former Sears premisesStrategyBackground
Sears closed in January 2018, leaving a large department-store footprint that required a new tenant strategy.
Action taken
The space was dismantled and subdivided for Sports Experts, Winners and Imaginaire.
Aftermath
The reconfiguration replaced a single department store with multiple specialty and off-price anchors.
2001
Add Simons as a department-store anchorStrategyBackground
The former Eaton's space provided an opportunity to replace a traditional department-store presence with a Quebec fashion and home-goods retailer.
Action taken
Simons opened on the first floor of the former Eaton's location.
Aftermath
Simons became a long-term anchor and later expanded into the upper level.
1991
Expand with a new Sears-anchored wingStrategyBackground
The centre sought to increase its regional draw and retail capacity after the earlier department-store transitions.
Action taken
A new wing with 57 stores opened in spring 1991, anchored by Sears.
Aftermath
The expansion materially increased the centre's size and reinforced its position as a major regional mall.
Sources2 sources
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