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Project E Beauty

Beauty device brand founded in 2012 offering LED light therapy masks, wands, and body panels alongside skincare.

Last updated September 10, 2026

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Overview

Project E Beauty was founded in 2012 with a vision of bringing advanced skincare technology to a wider market, and states it has established itself as one of the leading names in the beauty device industry. The brand offers beauty devices including professional-grade LED masks, wands, and body panels, paired with skincare and other beauty tools, and promotes a 'skinimilism' (minimalist skincare) approach. Its stated mission is to transform traditional approaches to skincare with science-backed solutions and to provide salon-grade results at home.

History

Project E Beauty was founded in 2012 with a vision of bringing advanced skincare technology to a wider market. The company states that it has since established itself as one of the leading names in the beauty device industry. It describes a commitment to evidence-based treatments and customer safety, stating that it never launches any product until it has been thoroughly tried and tested. The brand promotes a 'skinimilism' (minimalist skincare) approach and states that most of its products and devices are multitaskers designed to simplify skincare regimens without compromising results.

Products and positioning

Science-backed, salon-grade skincare results at home, with a minimalist skincare ('skinimilism') approach.

  • LumaLux Face | Pro LED Red Light Therapy Mask

    Deepest skin rejuvenation mask.

  • LumaLux Face+ | Pro LED Red Light Therapy Face & Neck Mask

    A deeper skin renewal LED system.

  • Alora | Age Renewal LED Light Therapy Panel

    LED light therapy panel for aging and acne.

  • LumaLux Neck & Dec | Pro LED Red Light Therapy Mask

    Extend the benefits of your LED mask.

  • Lumamask Pro | LED Red Light Therapy Face Mask

    Anti-aging, anti-acne.

  • Cryo Ice Roller | Cold Therapy Sculpting Duo

    2-in-1 premium cryo ice roller for face and eyes.

  • The Collagen Curator

    Advanced facial set combining the LumaLux Face Pro LED Light Therapy Mask with the Reva Instant Age Renewal Wand, collagen-infused sheet and plumping serum.

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