Profumum Roma
Profumum Roma is an Italian niche fragrance brand presenting perfumes and home fragrances, described on its official website as established in 1996.
Last updated September 25, 2026
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Overview
Profumum Roma is an Italian niche fragrance brand whose official website describes it as creating fragrances since 1996. The site presents the brand as “alchemists for the sense of smell” and promotes exclusive luxury fragrances made with fine raw materials. The supplied evidence does not identify the brand’s founder, headquarters, or precise ownership structure. The brand’s website features its classic Profumum collection, including Acqua di Sale, Acqua Viva, Sabbia Bianca, and Orangea, as well as a Private Collection described as built around iconic raw materials. It also offers a home-fragrance line, presented as persistent essences intended to give spaces a distinctive character. The homepage shows perfume sizes of 100 ml, 18 ml, and 3 ml for selected products, alongside several home-fragrance products. Profumum Roma sells through its online shop and invites customers to find official retailers in Italy and around the world. The supplied homepage snippet names L.C. Durante S.p.A. near its end, but does not establish the company’s role in relation to the brand. Further details about corporate ownership, leadership, distribution scale, and company history are not established by the available evidence.
History
The supplied official homepage describes Profumum Roma as a niche fragrance house from Rome and dates its fragrance work to 1996. It presents the brand with the Italian phrase “Alchimisti per l’olfatto” (“alchemists for the sense of smell”) and describes its perfumes as exclusive luxury fragrances made with fine raw materials. The available evidence does not identify the people who founded the brand or provide a detailed account of its early development. The homepage presents a classic Profumum collection that includes Acqua di Sale, Acqua Viva, Sabbia Bianca, and Orangea. It also introduces a Private Collection, described as focusing on iconic raw materials that shape the style, depth, and persistence of the fragrances. Selected perfumes appear in 100 ml, 18 ml, and 3 ml formats on the supplied page. The brand’s offer extends beyond personal fragrance to a home-fragrance line. The official site describes these products as persistent essences for transforming spaces and lists products including Acqua di Sale and Acqua e Zucchero. The site also groups fragrances into olfactory families, with examples of family descriptions including amber, floral, woody, and Mediterranean. The homepage provides an online purchasing route and directs visitors to a store locator for official retailers in Italy and internationally. Its supplied text ends with a reference to L.C. Durante S.p.A.; the snippet does not explain the company’s corporate or ownership relationship to Profumum Roma. No other dated corporate milestones, leadership changes, acquisitions, or expansions are established by the supplied evidence.
- 1996
Brand’s stated beginning
Products and positioning
The official website positions Profumum Roma as a luxury niche-fragrance brand using fine raw materials, with perfume and home-fragrance offerings.
Classic Profumum collection
The official homepage features Acqua di Sale, Acqua Viva, Sabbia Bianca, and Orangea.
Private Collection
The site describes this collection as centered on iconic raw materials that define fragrance style, depth, and persistence.
Home-fragrance line
The official homepage presents persistent home fragrances, including Acqua di Sale and Acqua e Zucchero.
Sources1 sources
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