Profilo
Profilo is a Turkish household-appliance brand operating under the BSH Group.
Last updated August 22, 2026
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Overview
Profilo is a Turkish brand of durable household appliances and electronic products. The business was founded in Istanbul in 1976 by Jak Kamhi, a prominent Turkish businessman, and developed as a local manufacturer serving the Turkish home-appliance market. Its portfolio has centered on white goods and related domestic technologies, including refrigerators, washing machines, dishwashers, cooking appliances, built-in products, vacuum cleaners, air conditioners, water heaters and small household appliances. A major turning point came in 1995, when Profilo began operating under BSH. BSH is a major European home-appliance group whose brand portfolio also includes Bosch and Siemens in various markets. Under the BSH relationship, Profilo became part of a broader industrial and commercial structure rather than operating solely as an independent Turkish manufacturer. The brand retained a distinct identity in Turkey while benefiting from the group's manufacturing, engineering, distribution and product-development capabilities. Profilo's market role is primarily that of a broad household-appliance brand. Its product coverage spans essential large appliances as well as selected climate-control, water-heating and small-appliance categories. This range allows the brand to address complete or partial household-equipment purchases, including kitchen, laundry, cleaning and home-comfort needs. The available reference material does not provide reliable information on specific model names, current sales figures, export markets, senior executives, advertising campaigns or detailed corporate structure beyond its association with BSH. The brand is therefore best understood as a Turkey-focused appliance marque within the BSH Group. Its historical significance lies in the combination of Turkish industrial origins, the founding role of Jak Kamhi and its long-term operation under BSH since 1995. Profilo's current status is recorded as active, although detailed current corporate and product information is not established in the supplied sources.
History
Profilo was established in Istanbul in 1976 by Jak Kamhi, a Turkish businessman of Jewish background who was associated with the creation and development of the Profilo business. From its origins, the company operated in the durable-consumer-goods field, producing and marketing household appliances and electronic products for the Turkish market. The brand's product scope expanded beyond a single appliance category. Its main network came to include white goods, built-in appliances, vacuum cleaners, air conditioners, water heaters and small household appliances. This breadth positioned Profilo as a general home-appliance brand rather than a specialist focused only on refrigeration, laundry or cooking equipment. In 1995, Profilo began operating under BSH. The relationship placed the Turkish brand within the BSH Group, a large international home-appliance organization. This represented the most important documented structural change in Profilo's history. It connected the brand with BSH's wider corporate platform while allowing Profilo to continue serving the Turkish market under its own name. Following the transition to BSH operation, Profilo remained associated with household and electronic products in Turkey. The supplied reference material does not establish a complete chronology of factories, acquisitions, ownership transactions, model introductions, international expansion or management appointments. It also does not provide enough information to describe individual product generations or quantify the brand's market share. On the available evidence, Profilo's history is defined by its Turkish founding in 1976, its development as a diversified appliance brand and its operation under BSH from 1995 onward.
- 1995
Profilo begins operating under BSH
[1]Profilo entered operation under BSH, becoming part of the BSH Group's broader home-appliance structure while retaining its brand identity.
- 1976
Profilo is founded in Istanbul
[1]Jak Kamhi founded Profilo in Istanbul as a Turkish manufacturer and brand in the household-appliance and electronic-products field.
Products and positioning
A broad Turkish household-appliance brand offering practical durable goods and related home technologies within the BSH Group.
Durable household appliances
White goods
Profilo's core range consists of major household appliances commonly classified as white goods. The documented portfolio includes large domestic equipment used in kitchens, laundry rooms and other household settings. Specific current models, technical specifications and launch dates are not established in the supplied reference material.
Kitchen appliances
Built-in appliances
The brand includes built-in appliances designed for integrated kitchen installations. This category broadens Profilo's offer beyond freestanding white goods and supports coordinated kitchen-equipment purchases. The available source does not identify individual product families or model names.
Cleaning appliances
Vacuum cleaners
Vacuum cleaners form part of Profilo's household-cleaning portfolio. They extend the brand into smaller domestic equipment alongside its large appliances. No reliable details are available in the supplied material concerning specific formats, technologies or current model lines.
Climate-control appliances
Air conditioners
Profilo's documented product network includes air conditioners, giving the brand a presence in residential climate control. The reference material does not specify product generations, cooling technologies, markets beyond Turkey or current availability.
Water-heating appliances
Water heaters
Water heaters are identified as another component of Profilo's household-technology portfolio. They complement the brand's broader home-comfort and durable-appliance offering. Product specifications, launch history and current ranges are not documented in the supplied sources.
Small domestic appliances
Small household appliances
Profilo also covers small household appliances, allowing it to address everyday domestic needs beyond major white goods. The available reference identifies the category but does not enumerate specific products or provide reliable information about model history.
Brand decisions
1995
Operation under BSHStrategyBackground
Profilo had been established as a Turkish household-appliance and electronics business, but the available source does not explain the full commercial or ownership context of the transition.
Action taken
From 1995, Profilo operated under BSH and became part of the BSH Group's wider appliance organization.
Aftermath
The brand continued to serve the Turkish market with a broad household-appliance portfolio while operating within the BSH Group.
Sources1 sources
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