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Professional Research Consultants

A privately held American healthcare experience improvement company providing survey research, analytics, and advisory services to healthcare organizations since 1980.

Last updated September 27, 2026

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Overview

Professional Research Consultants (PRC) is a privately held American healthcare experience improvement company founded in 1980 and headquartered in Omaha, Nebraska. The firm describes itself as a trusted national research company delivering healthcare surveys and advisory solutions, and it works with healthcare organizations, patients, and communities to improve the experience of care. Its service lines span patient experience, employee and physician experience, community health needs assessment, market perception and brand analytics, public health partnerships, and inbound and outbound call center support. PRC was co-founded by Joe Inguanzo, Ken Livingston, Joyce Inguanzo, and Tom Schleff. According to the company's own account, it began as a four-person business run out of the basement of the Livingston home and grew into a nationally recognized organization supporting more than 2,800 healthcare organizations across all 50 states. The company presents itself as the nation's only privately held healthcare research and consulting organization, and it remains family-owned. PRC's offerings include HCAHPS surveys, end-to-end patient experience calculations, service recovery tools, employee engagement and physician satisfaction measurement, and community health needs assessment with a focus on social determinants of health and health equity. The company also provides market perception solutions for brand analytics and reputation management, and it operates call center services handling sensitive patient information in compliance with HIPAA. In recent years PRC has invested in technology-enabled analytics, including its VoicesAI solution, which it enhanced with Meta's LLaMA to deliver faster comment analysis and real-time insights. The company also runs recognition programs such as its Healthcare Leadership Awards and Excellence in Healthcare Awards, and it has been named a preferred employee experience survey and solutions provider within the ASHHRA Preferred Partner Program, managed in collaboration with Lockton. Leadership has transitioned from founder Joe Inguanzo, who remains Chairman of the Board, to Cynde King, Ph.D., appointed President and CEO.

History

Professional Research Consultants (PRC) was co-founded in 1980 by Joe Inguanzo, Ken Livingston, Joyce Inguanzo, and Tom Schleff. The company's origin story, as told on its website, begins with Joe Inguanzo arriving in the United States as a Cuban refugee in 1962. He enrolled at the University of Nebraska–Lincoln, where he met his future business partners Ken Livingston and his future wife Joyce Inguanzo. After earning a Bachelor of Science in Engineering with Honors, a Master of Science, and a Doctor of Philosophy degree in Engineering, Dr. Inguanzo decided to start his own business, hoping to combine his passion for mathematics and computers with the belief that healthcare could be more than just "very good." PRC began as a four-person operation run out of the basement of the Livingston home. Over the following decades, PRC grew into a nationally recognized organization supporting over 2,800 healthcare organizations across all 50 states. It established itself as a provider of healthcare survey research and advisory services, with particular depth in patient experience, employee and physician experience, community health needs assessment, and market perception. The company describes itself as the nation's only privately held healthcare research and consulting organization, and it remains family-owned. In the 2020s, PRC continued to expand its analytics capabilities and recognition programs. It launched and enhanced its VoicesAI solution, upgrading it with Meta's LLaMA to deliver faster comment analysis and real-time insights. The company also runs annual awards programs, including the Healthcare Leadership Awards and the Excellence in Healthcare Awards, recognizing top-performing hospitals and healthcare leaders. PRC was named a preferred employee experience survey and solutions provider within the ASHHRA Preferred Partner Program, managed in collaboration with Lockton. Leadership transitioned from founder Joe Inguanzo to Cynde King, Ph.D., who was appointed President and CEO. Dr. Inguanzo remains Chairman of the Board. The company continues to be headquartered in Omaha, Nebraska, and operates as a private, family-owned business.

  • 1980

    Professional Research Consultants (PRC) co-founded by Joe Inguanzo, Ken Livingston, Joyce Inguanzo, and Tom Schleff.

  • 1962

    Joe Inguanzo arrives in the United States as a Cuban refugee, later meeting future business partners at the University of Nebraska–Lincoln.

  • PRC grows to support over 2,800 healthcare organizations across all 50 states.

  • PRC enhances VoicesAI with Meta's LLaMA for faster comment analysis and real-time insights.

  • Cynde King, Ph.D., appointed President & CEO; founder Joe Inguanzo remains Chairman of the Board.

Products and positioning

Trusted national healthcare research and consulting firm; the nation's only privately held healthcare research and consulting organization.

  • Patient Experience solutions

    Comprehensive patient experience solutions including HCAHPS surveys, end-to-end calculations, and service recovery tools.

  • Employee & Physician Experience

    Experience management platform that guides the development of industry indicators for employee engagement and physician satisfaction measurement.

  • Community Health Needs Assessment

    Over 30 years of Community Health Needs Assessment experience, helping understand social determinants of health and health equity needs.

  • Market Perception

    Comprehensive brand analytics that capture actionable consumer feedback and optimize reputation management.

  • Call Center Support

    Inbound and outbound call center services with extensive experience handling sensitive patient information in compliance with HIPAA.

  • VoicesAI

    AI-powered comment analysis solution, enhanced with Meta's LLaMA for faster, smarter analysis and real-time insights.

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