ProNails

ProNails is a Belgian professional nail care company headquartered in Brasschaat, where it develops, tests and manufactures all of its products itself. With more than 40 years of experience in the professional nail sector, the company supplies beauty and nail professionals with everything they need to serve their clients — from nail polishes and gels to hand and foot care — and also supports students and beginners in turning their passion into a career. The brand was founded by Catherine Claus, a creative entrepreneur who first ran her own beauty salon and then began giving training courses for nail stylists. She inspired hundreds of women and men to turn their passion into a full-fledged profession, and with a nose for trends, an eye for professional quality and a commitment to the latest techniques, she helped put professional nail care on the map in Europe. ProNails grew out of that effort. ProNails positions itself around complete salon systems rather than individual products. Its offering includes semi-permanent polish with three application methods (peel-off and soak-off), professional all-in-one gels in a bottle and jar, professional quality colour gels in a bottle or jar (Colour gel BColour and colour gel Gellak), and professional long-lasting nail polish in three easy steps using ColourFix Technology (Start – Colour – Finish). The company promotes the idea of working within a single professional nail system for "100% peace of mind – 0% risk," and it markets four ProNails salon systems. Because ProNails develops, innovates and produces everything itself, it says it has complete control over the quality and safety of its products, knows exactly what is in them, and can respond quickly to market demand. The company also works closely with customers, who provide feedback during the development process. Its mission is to help beauty entrepreneurs grow and shine, which it supports not only with high-quality products but also with training, personalized advice and tools. ProNails is described as an international nail company based in Belgium. Its product messaging includes seasonal colour collections, such as the AW26/27 nail colours ranging from quiet nudes to electric fuchsia, and a new nail care line under the banner "Nail Care is the new Skin Care." A recent innovation highlighted by the brand is AIO, all-in-one gels in a jar.

ProNails traces its origins to the creative entrepreneur Catherine Claus. Successfully running her own beauty salon was just the beginning for her; enterprising and enthusiastic, she soon started giving training courses for nail stylists. Through those courses she managed to inspire hundreds of women (and men) to turn their passion into a full-fledged profession. With a nose for trends, an eye for professional quality, and always using the latest new techniques, she put professional nail care on the map in Europe. ProNails was born from this effort. Today ProNails is a Belgian company with more than 40 years of experience in professional nail care. At its headquarters in Brasschaat, the company develops, tests and manufactures all of its products itself. It offers beauty and nail professionals everything they need to give their clients the best service, from nail polishes and gels to hand and foot care. It also helps beginners with targeted and specific training to turn their passion into a successful career, and supports those who dream of starting their own business. The company emphasizes that it develops, innovates and produces everything itself. This gives it complete control over the quality and safety of its products because it knows exactly what is in them. It also works closely with customers, who provide valuable feedback during the development process. Full control over the production process means ProNails can quickly respond to market demand, which the company describes as making it both flexible and sustainable. Its stated mission is "We help you grow and make you shine," and it supports beauty entrepreneurs every day and in all areas of their business — not only with high-quality products but also with training, personalized advice and tools. Over time the brand has built its identity around complete professional nail systems. Its current offering includes semi-permanent polish with three application methods (peel-off and soak-off), professional all-in-one gels in a bottle and jar, professional quality colour gels in a bottle or jar (Colour gel BColour and colour gel Gellak), and professional long-lasting nail polish in three easy steps using ColourFix Technology (Start – Colour – Finish). ProNails promotes the value of working within one salon system as "100% peace of mind – 0% risk," and invites professionals to discover its four ProNails salon systems. More recently, ProNails has continued to launch new products and seasonal collections. Its website highlights new colours for every mood, from quiet nudes to electric fuchsia, in the AW26/27 nail colours collection. It has also introduced a nail care line under the message "Nail Care is the new Skin Care," encouraging professionals to discover the new nail care range. Another recent innovation is AIO, described as all-in-one gels in a jar. The brand also features customer testimonials, such as one praising Sopolish Easy Peel for lasting long, looking professional, and allowing clients to remove it themselves without damaging their nails.

• Catherine Claus runs her own beauty salon and begins giving training courses for nail stylists, inspiring hundreds to turn their passion into a profession.

• ProNails is founded as a Belgian professional nail care company.

• ProNails builds more than 40 years of experience in professional nail care, developing, testing and manufacturing all products at its Brasschaat headquarters.

• ProNails promotes four complete salon systems, including semi-permanent polish, all-in-one gels, colour gels and ColourFix Technology polish.

• ProNails launches the AW26/27 nail colour collection and a new nail care line under the message 'Nail Care is the new Skin Care'.

• ProNails introduces AIO, all-in-one gels in a jar.

Professional nail care brand offering complete salon systems, with in-house development, testing and manufacturing for quality control and flexibility.

• Semi-permanent polish

  Semi-permanent polish with 3 application methods (peel-off and soak-off).

• AIO all-in-one gels

  All-in-one gels in a jar, described as a new innovation.

• Colour gel BColour

  Professional quality colour gel in a bottle or jar.

• Colour gel Gellak

  Professional quality colour gel in a bottle or jar.

• ColourFix Technology polish

  Professional long-lasting nail polish in 3 easy steps: Start – Colour – Finish.

• Sopolish Easy Peel

  A product praised in a customer testimonial for lasting long, looking professional, and allowing clients to remove it themselves without damaging their nails.

• Hand and foot care

  Hand and foot care products for beauty and nail professionals.

• Nail care line

  New nail care range promoted under the message 'Nail Care is the new Skin Care'.

1. 1Nail Academy | Nail products | ProNailspronails.com
2. 2Our Storypronails.com
3. 3Pro Nailswikidata.org