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Pro Group d.o.o.

Croatia-based company describing itself as a portfolio of e-commerce brands powered by proprietary AI-native infrastructure.

Last updated September 10, 2026

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Overview

Pro Group d.o.o. is described in its official website material as a company headquartered in Osijek, Croatia, that has built a portfolio of e-commerce brands spanning construction tools, pet care, sports merchandise, and general retail. The same material states that these brands are powered by a shared AI-native infrastructure it calls the Nexus ecosystem, and lists brand names including Majstoralata.hr, Prolata.si, Prolata.hu, Prolata.at, Provanta, Petcare.hr, Navijaj.com, and Megamall.hr. A Wikidata entry describes it as a distributor of professional tools, workwear and safety equipment.

History

According to its official website, Pro Group started with the question of whether scaling required scaling headcount, and states that it deploys proprietary technology to compress months of work into days. The same source states that from its headquarters in Osijek, Croatia, it has built a portfolio of e-commerce brands spanning construction tools, pet care, sports merchandise, and general retail, each powered by the same AI-native infrastructure. It describes this infrastructure as the Nexus ecosystem, through which product listings, customer interactions, and warehouse movements flow.

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