Privatquelle Gruber GmbH & Co KG
Austrian family-run beverage company in Brixlegg, Tyrol, producing Silberquelle mineral water, MONTES, Tirola Kola, lemonades, fruit juice drinks and syrups.
Last updated September 27, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Privatquelle Gruber GmbH & Co KG is an Austrian family-owned beverage producer based in Brixlegg in the Tyrol region. The company is best known for its Silberquelle brand, whose products have stood for a broad range of high-quality refreshment drinks for more than 70 years, according to the company's own website. The portfolio spans natural mineral water, lemonades, fruit juice drinks and syrups, all bottled at the Brixlegg site. The company describes its mineral water as the essence of alpine purity, sourced at the foot of the Alpbachtal valley. Silberquelle mineral water is the base for all of the company's beverage specialities. Beyond the core Silberquelle mineral water, the company markets MONTES mineral water, positioned for the gastronomy and hotel sector with a fine balance of taste and noble mineralisation, and Tirola Kola, a cola line offered in classic, ZERO and orange-mix variants with a distinctive note of Swiss pine and spruce needle extract. Lemonades and Kracherl have been part of the range for generations. The business is run today by the third generation of the Gruber family: Daniela Gruber and her uncle Günther Gruber lead the company together. They combine long-standing tradition with modern impulses, emphasising quality, regionality and reliability. The company states that modern filling lines, carefully coordinated processes and a high quality standard ensure that every product meets its requirements, from origin to bottling. As a family-run enterprise, Privatquelle Gruber positions itself around product quality and consistency, straightforward cooperation with partners, and a clear selection of products that consumers can rely on. Its operating market is Austria, and its products are associated with the Alpine region and Tyrolean beverage culture.
History
Privatquelle Gruber GmbH & Co KG is an Austrian family business based in Brixlegg, Tyrol. According to the company's website, the products of the Silberquelle brand have stood for an impressive variety of high-quality refreshment drinks for more than 70 years, covering natural mineral water, lemonades, fruit juice drinks and syrups. All products are bottled with great care at the Brixlegg site. The company's mineral water is described as originating at the foot of the Alpbachtal valley, bringing the original purity of the Alps directly to the glass. It is rich in valuable minerals and fine in taste, and serves as the base for all of the company's beverage specialities. Over the decades, the range has expanded beyond mineral water into lemonades and Kracherl, fruit juice drinks and syrups, as well as the Tirola Kola line. Today the business is led by the third generation of the Gruber family. Daniela Gruber and her uncle Günther Gruber jointly manage the company, combining grown tradition with modern impulses and a clear view to the future. The company emphasises family responsibility, regional roots and sustainable further development of the operation. In terms of operations, the company highlights modern filling lines, carefully coordinated processes and a high quality standard from origin to bottling. Its stated values include product quality and consistency, straightforward cooperation with all partners, and a clear, reliable product selection. The company remains family-owned and privately held, with its market focus on Austria.
Silberquelle brand products have stood for a broad range of high-quality refreshment drinks for more than 70 years, according to the company website.
The company is now led by the third generation of the Gruber family, Daniela Gruber and her uncle Günther Gruber.
Products and positioning
Family-run Austrian beverage producer focused on quality, regionality and reliability, with a broad range of mineral waters, lemonades, fruit juice drinks and syrups bottled in Brixlegg, Tyrol.
SilberQuelle Mineralwasser
Natural mineral water from the foot of the Alpbachtal valley, rich in valuable minerals and fine in taste; the base of all company beverage specialities.
MONTES Mineralwasser
Natural mineral water positioned for the gastronomy and hotel sector, finely balanced in taste with noble mineralisation.
Tirola Kola
Cola line available in classic, ZERO and orange-mix variants, with a distinctive note of Swiss pine and spruce needle extract.
Limonaden & Kracherl
Lemonades and Kracherl that have been part of the range for generations.
Fruchtsaftgetränke
Fruit juice drinks.
Sirupe
Syrups.
Sources3 sources
Cite this profile: Cite the canonical profile. /brand-wiki/privatquelle-gruber-gmbh-and-co-kg · Editorial policy · How profiles are compiled