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Priority Software

Priority Software is an Israeli business-software company that provides cloud-based ERP and related management solutions for organizations across multiple industries.

Last updated September 25, 2026

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Overview

Priority Software is an Israeli business-software company established in 1986. The supplied Hebrew Wikipedia entry says it was founded under the name Ashbel Technologies by Yosef Shaham, with an aim of providing organizations with an efficient, easy-to-use operational system for IBM PC computers and compatible machines. The company is now known primarily for Priority, its enterprise resource planning (ERP) system, and describes its broader offering as scalable, agile, open, cloud-based business management software. The company serves organizations of different sizes, from small and growing businesses to global enterprises. Its solutions address general business operations as well as specialized needs in areas including retail, hospitality, and education. The official site presents cloud ERP, hotel management, and end-to-end retail management as key areas, and describes an ecosystem of value-added resellers and technology partners that deliver solutions in regional markets and languages. Its resource center includes product tours, articles, webinars, videos, case studies, FAQs, and brochures. Priority ERP is the central offering. According to the supplied Hebrew Wikipedia entry, its modules cover functions such as finance, procurement, inventory, manufacturing, sales, service, and human resources. Other named offerings include Priority Retail for retail operations, Optima for hotel management, a school-management system known in Hebrew as משו״ב, and Ovdimnet for employee attendance, time reporting, and payroll. The official site also describes aiERP, an AI suite intended to bring generative AI and machine-learning capabilities into ERP workflows, including natural-language interaction, report creation and analysis, demand forecasting, and delivery-route optimization. The Hebrew Wikipedia history reports periods of financial difficulty and legal proceedings involving the company's founder and a finance manager, followed by a sale process in which Fortissimo Capital acquired the company. It also reports later investment and ownership changes, including a 2024 acquisition of a 65% stake by Blackstone. The company has pursued international growth and product expansion through acquisitions. Recent company announcements listed on its official newsroom include acquisitions and product developments relating to cash-flow management, construction, and warehouse management. The company is presented as active and internationally oriented; the supplied sources do not establish its headquarters address or current executive roster.

History

Priority Software was established in 1986 under the name Ashbel Technologies, according to the supplied Hebrew Wikipedia entry. It was founded by Yosef Shaham, whose original vision was to provide organizations with an efficient and easy-to-operate system running on IBM PC computers and compatible machines. The company subsequently became associated with Priority, an ERP system used by organizations in Israel and internationally. The official company profile describes the business today as a provider of scalable, agile, open, cloud-based business-management solutions for organizations ranging from small and growing companies to global enterprises. The company's product scope developed beyond general ERP. The supplied sources identify dedicated offerings for retail management, hospitality, and schools, in addition to ERP modules for finance, procurement, inventory, manufacturing, sales, service, and human resources. The Hebrew Wikipedia entry also names Optima as a hotel-management system, משו״ב as a school-management system, and Ovdimnet as a system for attendance, work-time reporting, and payroll. Priority's official site describes an international reseller and technology-partner ecosystem and emphasizes cloud solutions, mobile applications, integrations, and operational efficiency. The company's history also includes a period of financial and legal difficulty. The Hebrew Wikipedia source states that in February 2011 an indictment was filed against founder and CEO Yosef Shaham and finance manager Nava Enosh concerning alleged false corporate records and tax offenses. It reports that prison sentences and fines were imposed in September 2014, and that related civil appeals were rejected. According to the same source, financial difficulties led to the appointment of a trustee and a sale process in which Fortissimo Capital won the bidding and acquired the company for 192 million shekels. It further reports that Fortissimo sold a 50% stake to investment firm TA in October 2020 for approximately 125 million US dollars. Priority expanded through acquisitions as well as international product development. The Hebrew Wikipedia entry says the company announced six acquisitions during 2020–2024 to broaden its customer offering in retail, hospitality, and education, and specifically records the June 2022 acquisition of Silverbyte. It reports that Blackstone acquired 65% of Priority in May 2024 at a reported company valuation of approximately 800 million US dollars. The company newsroom subsequently listed the October 2025 acquisition of Expo-Net, which develops software for construction and architecture, and the September 2025 acquisition of SCS to strengthen warehouse-management capabilities. In 2026, the newsroom listed the acquisition of Obol for AI-powered cash-flow management. Priority's current public-facing strategy highlights cloud ERP and specialized software for retail and hospitality, alongside its aiERP initiative. The official homepage describes AI capabilities including natural-language interaction with ERP, creation and analysis of reports, demand forecasting, and delivery-route optimization. The supplied sources also report industry recognition and ongoing product announcements. They do not establish a current headquarters address or identify the present executive leadership team, so those details are not stated here.

  • Ashbel Technologies was established by Yosef Shaham.

  • An indictment was filed against Yosef Shaham and finance manager Nava Enosh, according to the supplied Hebrew Wikipedia source.

  • The supplied Hebrew Wikipedia source reports that Shaham and Enosh received prison sentences and fines.

  • Fortissimo Capital sold a 50% stake in Priority to investment firm TA, according to the supplied Hebrew Wikipedia source.

  • Priority acquired Silverbyte, according to the supplied Hebrew Wikipedia source.

  • Blackstone acquired 65% of Priority, according to the supplied Hebrew Wikipedia source.

  • Priority announced the acquisition of SCS to strengthen warehouse-management capabilities.

  • Priority announced the acquisition of Expo-Net to strengthen construction-industry solutions.

  • Priority announced an AI-first ERP with an embedded aiERP Companion and specialized AI agents.

  • Priority announced the acquisition of Obol for AI-powered cash-flow management.

Products and positioning

A configurable, cloud-based business-management software provider serving organizations of different sizes and industry needs, with ERP at its core and dedicated retail, hospitality, education, and AI-related offerings.

  • Priority ERP

    The company's principal ERP system, with modules identified in the supplied Hebrew Wikipedia source for finance, procurement, inventory, manufacturing, sales, service, and human resources.

  • Priority Retail

    A retail-management offering; the supplied Hebrew Wikipedia source describes functions including point of sale, inventory management, and customer clubs.

  • Optima

    A hotel-management system covering areas such as reservations, reception, accounting, and housekeeping, according to the supplied Hebrew Wikipedia source.

  • משו״ב school management system

    A school-management system described in the supplied Hebrew Wikipedia source as supporting communication between teachers, students, and parents.

  • Ovdimnet

    An employee-management system for attendance, time reporting, and payroll, according to the supplied Hebrew Wikipedia source.

  • Priority aiERP

    An AI suite described on the official homepage as integrating generative AI and machine learning into ERP workflows, with natural-language interaction, reporting, forecasting, and route optimization capabilities.

Controversies

  • Historical criminal and civil proceedings

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Brand decisions

  • Expansion through acquisitionsOther
  • Development of AI-enabled ERPOther

Sources8 sources

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