Prior shopping center in Semily
A PRIOR-branded department store in Semily, Czech Republic, selling household goods, textiles, footwear and clothing.
Last updated September 27, 2026
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Overview
Prior shopping center in Semily is a PRIOR-branded department store located at Riegrovo náměstí 51 in Semily, Czech Republic. It operates as part of the PRIOR retail network under PRIOR ČESKÁ REPUBLIKA s.r.o., a Czech company that runs PRIOR stores selling household necessities, home accessories, fabrics, footwear and clothing. The Semily branch is listed on the official PRIOR website as one of the chain's prodejny (stores). The store's assortment is spread across at least one sales floor. According to the official store page, the first floor (I. patro) offers domácí potřeby (household goods), papírnictví (stationery, including school and office supplies), bytové dekorace a suvenýry (home decorations and souvenirs), obuv (footwear), kožená galanterie (leather goods), oděvní a bytové látky (apparel and furnishing fabrics), bytový textil (home textiles such as bedding, kitchen textiles and bathroom ranges), prošívaný program (quilted products such as pillows and duvets) and textilní galanterie (textile haberdashery). The store is open Monday to Friday from 9:00 to 17:00 and Saturday from 9:00 to 12:00. Its contact telephone number is +420 723 672 486. The official page also invites customers to subscribe to a newsletter for news, events and discounts, reflecting the chain's promotional approach. As a local department store, Prior Semily serves the town of Semily and surrounding areas in the Liberec Region of the Czech Republic. It is a physical retail outlet rather than an online-only platform, and its product mix positions it as a general merchandise store for everyday household and apparel needs. The store is part of the broader PRIOR brand, which has historically been associated with department stores in the Czech Republic.
History
The Prior shopping center in Semily is a PRIOR-branded store in the Czech town of Semily. It appears in public records as a shopping center in Semily and is listed on the official PRIOR website as one of the chain's stores. The store operates under PRIOR ČESKÁ REPUBLIKA s.r.o., a Czech retail company that uses the PRIOR name for department stores selling household goods, home accessories, fabrics, footwear and clothing. The PRIOR brand has a long association with department stores in the Czech Republic, and the Semily branch continues that tradition at the local level. The store is located at Riegrovo náměstí 51 in Semily and offers a multi-category assortment typical of a small department store. Its first floor carries household goods, stationery, home decorations and souvenirs, footwear, leather goods, apparel and furnishing fabrics, home textiles, quilted bedding products and textile haberdashery. The store's opening hours are Monday to Friday 9:00–17:00 and Saturday 9:00–12:00. It maintains a direct telephone line and participates in the chain's newsletter and promotional activities. As of the available official information, the store is active and serves the Semily area as a general merchandise retailer.
Products and positioning
Local general merchandise department store under the PRIOR brand, focused on everyday household, textile and apparel needs.
Domácí potřeby (household goods)
Household necessities sold on the first floor.
Papírnictví (stationery)
School and office supplies.
Bytové dekorace a suvenýry (home decorations and souvenirs)
Decorative items and souvenirs for the home.
Obuv (footwear)
Footwear for men, women and children.
Kožená galanterie (leather goods)
Leather accessories and small leather goods.
Oděvní a bytové látky (apparel and furnishing fabrics)
Fabrics for clothing and home furnishing.
Bytový textil (home textiles)
Bedding, kitchen textiles and bathroom ranges.
Prošívaný program (quilted products)
Pillows and duvets.
Textilní galanterie (textile haberdashery)
Sewing notions and textile accessories.
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