Princess Polly
Princess Polly is a global online fashion destination offering on-trend women's clothing with daily drops and fast delivery.
Last updated September 15, 2026
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Overview
Princess Polly is an online fashion retailer that launched in 2010 from a beachside apartment on Australia's Gold Coast. It describes itself as a global fashion destination for trendsetters seeking Insta-ready, TikTok-approved, celeb-worthy looks, with daily drops of fresh styles, fast free delivery, and easy returns. The company operates with a team of over 300 people across headquarters in West Hollywood, California, USA, and Burleigh Heads, Queensland, Australia. It is a certified B Corp and offers a Lower Impact range made with lower environmental impact materials.
History
Princess Polly first burst onto the online retail scene in 2010 from a beachside apartment on Australia's Gold Coast. The goal has always been to provide on-trend, quality fashion to customers with the best customer service. The brand is supported by a team of over 300 people collaborating across headquarters in West Hollywood, California, USA, and Burleigh Heads, Queensland, Australia. In 2021, Princess Polly launched its Lower Impact range, transitioning products to be made with lower environmental impact materials. The company is a certified B Corp.
Products and positioning
The ultimate global fashion destination for trendsetters who want the latest Insta-ready, TikTok-approved, celeb-worthy looks.
Lower Impact range
A range of products made with lower environmental impact materials, launched in 2021. On average, each item in the range is created with a material composition of 80% lower impact materials, but all items must consist of at least 50% lower impact materials.
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