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Primedia Broadcasting

Primedia Broadcasting is a South African radio and media broadcasting group, best known for talk radio station 702 and the Eyewitness News (EWN) newsroom.

Last updated October 30, 2026

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Overview

Primedia Broadcasting is the broadcasting arm of the South African media group Primedia, a company whose roots lie in outdoor advertising and which expanded into radio, news and digital media. The broadcasting division is best known for operating 702, a Johannesburg-based talk radio station, and for owning Eyewitness News (EWN), a radio-led news agency that supplies bulletins and reporting to stations across South Africa. Its portfolio has historically also included music and lifestyle stations such as CapeTalk and KFM, giving the group a presence in both the Gauteng and Western Cape markets. The business sits in the commercial radio sector, selling airtime to advertisers and monetising news and talk content across FM broadcast and digital streams. Primedia Broadcasting has been through several ownership changes at group level, reflecting the consolidation of South African media assets among investment houses and black economic empowerment consortia. Its stations are among the better-known English-language talk and music brands in the country, and 702 in particular has a long reputation for news and current-affairs programming in Johannesburg. Note: the supplied evidence for this entry concerns an unrelated US media lawsuit and does not describe Primedia Broadcasting. The details above reflect well-established public knowledge of the South African broadcaster and should be verified against primary sources before publication.

History

Primedia Broadcasting is the radio and news division of Primedia, a South African media group that began in the out-of-home advertising business before diversifying into radio, publishing and digital media. The broadcasting arm grew around 702, a Johannesburg talk radio station with a long history in news and current affairs, and around Eyewitness News (EWN), a radio news agency that produces bulletins and reporting used by stations in the group and beyond. The group's station portfolio has also included Cape Town talk station CapeTalk and music stations such as KFM, extending its reach into the Western Cape. At group level, Primedia has passed through a series of ownership changes, including transactions involving investment groups and empowerment consortia, which reshaped the shareholder base of the broadcasting business. Through these changes the radio stations have continued to operate as commercial, advertising-funded brands, and the group has extended its content into digital audio and online news distribution. No reliable, source-backed timeline of specific dates for Primedia Broadcasting was available in the supplied evidence, so this history is deliberately general and should be checked against primary sources before publication.

Products and positioning

A South African commercial radio and news broadcaster positioned around news, talk and current affairs for urban English-language audiences.

  • 702 talk radio

  • Eyewitness News (EWN)

  • CapeTalk

  • KFM

Controversies

  • 2021

    Primedia Broadcasting evaluates allegations against two DJs

    Primedia Broadcasting said it was evaluating information about alleged misconduct by two DJs and awaiting substantiation from relevant authorities. The article reports that Gauteng police confirmed a formal rape case had been opened against two radio personalities; their identities were not disclosed.

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