Prime Video

Product brand

Amazon Prime Video is an American subscription video on-demand over-the-top streaming television service owned by Amazon.

Last updated October 29, 2026

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Overview

Amazon Prime Video is an American subscription video on-demand over-the-top streaming television service owned by Amazon. It primarily distributes films and television series produced or co-produced by Amazon MGM Studios or licensed to Amazon, as Amazon Originals, and also hosts content from other providers, content add-ons, live sporting events, and video rental and purchasing services. It is offered both as a standalone service and as part of Amazon's Prime subscription. Launched on September 7, 2006, as Amazon Unbox in the United States, the service was later renamed Amazon Instant Video on Demand and then Amazon Video. On December 14, 2016, Prime Video launched worldwide, excluding mainland China, Crimea, Cuba, Iran, North Korea, Sudan, and Syria. Alongside Amazon MGM Studios, Prime Video constitutes one half of Amazon's membership in the Motion Picture Association (MPA), which it joined on October 1, 2024.

History

The service debuted on September 7, 2006, as Amazon Unbox in the United States. On September 4, 2008, the service was renamed Amazon Video on Demand. On February 22, 2011, the service rebranded as Amazon Instant Video and added access to 5,000 movies and television shows for Amazon Prime members. After acquiring the UK-based streaming and DVD-by-mail service LoveFilm in 2011, Prime Video was added to the Prime subscription in the United Kingdom, Germany, and Austria in 2014. In September 2015, the word "Instant" was dropped from its title in the US, and it was renamed Amazon Video. On April 18, 2016, Amazon split Prime Video from Amazon Prime in the US for $8.99 per month. On December 14, 2016, Prime Video launched worldwide (except for mainland China, Crimea, Cuba, Iran, North Korea, Sudan, and Syria). Alongside Amazon MGM Studios, Prime Video constitutes one half of Amazon's membership in the Motion Picture Association (MPA), which it joined on October 1, 2024.

Controversies

2021
Protests organized against Amazon over Tandav
In January 2021, protests were organized against Amazon over the web series Tandav. BJP lawmakers and others took part in the demonstrations, alleging that the series insulted Hindu gods and goddesses. The controversy centered on the content of the show, which critics said disrespected Hindu deities. The protests represented a backlash from members of India's ruling party against the streaming series.
Source
2020
Email reveals Apple offered Amazon Prime Video a lower App Store commission
A publicly disclosed email showed that an Apple executive offered Amazon a 15% subscription fee for bringing Prime Video to the App Store, below Apple's stated usual 30% rate; the report said this appeared to conflict with Apple's public position of treating developers equally.
Source

2026-10-29
Prime Video revenue run rate and profitability disclosed[5]Prime Video披露营收运行率及盈利情况techcrunch.com
Reported: 2026-10-29
Amazon CEO Andy Jassy said on the quarterly earnings call that Prime Video had a revenue run rate in the tens of billions of dollars and was profitable in its own right.
Unconfirmed
Amazon Prime Video secures exclusive global streaming rights to the Emmy Awards in six-year deal[6]亚马逊Prime Video以六年协议获得艾美奖全球独家流媒体转播权bbc.co.uk
Reported: 2026-10-06
Amazon Prime Video has secured exclusive global rights to stream the Emmy Awards under a six-year deal, ending the ceremony's run on traditional US broadcast television and its rotation among networks like ABC, CBS, Fox and NBC. Starting in 2027, the ceremony will stream live for free worldwide each September on Prime Video, with no subscription needed; official terms were not disclosed.
2026-09-10
Amazon announces new shopping features across Prime Video, including Lens-powered 'Shop the Scene'[7]亚马逊宣布在Prime Video上推出新购物功能，包括基于Lens的"Shop the Scene"techcrunch.com
Reported: 2026-09-10
Amazon announced a series of new shopping features for Prime Video, letting viewers discover products tied to thousands of shows, movies, and live sports through the X-Ray experience, the Amazon shopping app, and a new Lens-powered 'Shop the Scene' feature.
2021-12-16
Amazon Prime Video signs licensing agreement with Inkblot Studios[8]Amazon Prime Video 与 Inkblot Studios 签署授权协议thegrio.com
Reported: 2021-12-16
Amazon Prime Video signed a multi-year licensing agreement with Nigeria’s Inkblot Studios to stream multiple Inkblot films exclusively after their theatrical releases.
Unconfirmed
Amazon Prime Video and Inkblot Studios strike a licensing deal[9]Amazon Prime Video与Inkblot Studios达成授权协议kmel.iheart.com
Amazon Prime struck a multi-year licensing deal with Nigerian production company Inkblot Studios. Under the agreement, Prime Video will launch upcoming Inkblot films after their theatrical release.
2021-12-02
Mirzapur Season 2 wins Asian Academy Creative Award[10]《Mirzapur》第二季获亚洲学院创意奖koimoi.com
Reported: 2021-12-04
Amazon Original Mirzapur Season 2 won the Asian Academy Creative Award for Best Original Programme by a Streamer/OTT at the awards held on 2 and 3 December 2021 in Singapore.
2021-05-26
Amazon announces acquisition of MGM[11]亚马逊宣布收购米高梅news.tvbs.com.tw
Reported: 2021-05-27
Amazon announced an $8.45 billion acquisition of MGM. The article reports that the deal is intended to strengthen Amazon Prime Video and Amazon Studios.
2021-04-02
Formovie 4K Cinema receives Amazon Prime Video certification[12]Formovie 4K Cinema通过Amazon Prime Video官方认证finance.sina.com.cn
Reported: 2021-04-03
Formovie announced that its overseas laser television, Formovie 4K Cinema, had received official certification from Amazon Prime Video.
2021-03-19
Amazon Prime Video secures exclusive Thursday night NFL rights[13]Amazon Prime Video获得NFL周四夜赛独家转播权kobi5.com
Reported: 2021-03-19
The NFL struck a media-rights deal under which Amazon Prime Video gets exclusive rights to Thursday night games. The 11-year deal begins in 2023.
Weekdays and relative dates follow the original report; their exact calendar dates have not been verified.
2021-01-18
Protests organized against Amazon over Tandav[3]Protests organized against Amazon over Tandavbusinessghana.com
BJP lawmakers and others organized protests against Amazon over the web series Tandav, which they alleged insulted Hindu gods and goddesses.

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Overview

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