Primally Pure
Mindfully made skincare sourced from animals and plants.
Last updated September 2, 2026
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Overview
Primally Pure is a skincare brand founded by Bethany McDaniel. The brand emphasizes mindfully made skincare sourced from animals and plants, with a focus on regenerative agriculture and organic, wildcrafted ingredients.
History
Primally Pure was founded by Bethany McDaniel. When her family started Primal Pastures, a regenerative and organic livestock farm in Southern California, she began formulating her own skincare replacements using ingredients from the farm.
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