Prima Sport

Prima Sport is a Romanian sports television network operated by the Clever media group. The brand currently identifies a multi-channel package consisting of Prima Sport 1, Prima Sport 2, Prima Sport 3, Prima Sport 4 and Prima Sport 5. Its programming is centered on televised sports, particularly football, alongside studio analysis, debate and other sports-oriented shows. The network developed through several changes of ownership, naming and editorial positioning. It began on December 19, 2011, as Transilvania L!VE, under Transilvania Media Group, a media company owned by businessman Arpad Paszkany. A second channel, Transilvania LOOK, was introduced on February 14, 2012. In October of that year, the services were renamed Look TV and Look Plus, establishing the Look-branded phase of the operation. In March 2014, both channels were sold to Intel Sky Broadcasting LTD. The transaction was connected with Intel Sky Broadcasting's acquisition of rights to Liga I and the Cupa Ligii, and the channels served as important outlets for distributing that sports content. High-definition versions of the two services were launched on July 1, 2014. The channel portfolio later expanded: Look Sport 2 and Look Sport 3 were introduced on August 16, 2019. In 2020, Look Plus was converted into a second sports-programming service and renamed Look Sport+. The business entered its current corporate phase in September 2017, when it was sold to Clever Media Network SRL, owned by Adrian Tomşa. Under Clever's operation, the services continued to develop as a sports-focused television portfolio. On April 19, 2022, the channels adopted the Prima Sport identity. Look Sport became Prima Sport 1, Look Sport+ became Prima Sport 2, Look Sport 3 became Prima Sport 3, and Look Sport 2 became Prima Sport 4. The current network description also includes Prima Sport 5, although the supplied reference material does not specify a separate launch date or the precise route by which that channel joined the package. Prima Sport combines live or recorded sports coverage with studio-led editorial programming. Listed programs include Fotbal All Inclusive, hosted by Radu Banciu; Fotbal Show, a football discussion program associated with Vlad Măcicășan, Mădălin Negoiță and executive producer Cristian Jacodi; Prima Motors, presented by Alexandru Cocu; Notele lui Banciu, a weekly program featuring Radu Banciu and Vlad Măcicășan; and Nimic despre offside, associated with Emil Grădinescu and Cristi Costache. These programs support the network's positioning as a Romanian sports-media destination rather than a single-event channel. The network's primary market is Romania, and no separate international operating footprint is established by the available material.

Prima Sport traces its origins to the Romanian television service Transilvania L!VE, which began broadcasting on December 19, 2011. The channel was operated by Transilvania Media Group, a media company owned by businessman Arpad Paszkany. The initial service was followed by a second channel, Transilvania LOOK, launched on February 14, 2012. Together, the two services formed the basis of a television operation that subsequently moved through several brand identities. In October 2012, the channels were renamed Look TV and Look Plus. This change established the Look branding that remained associated with the operation for much of the following decade. In March 2014, both channels were sold to Intel Sky Broadcasting LTD. The sale occurred in the context of Intel Sky Broadcasting's acquisition of broadcast rights for Romania's Liga I and the Cupa Ligii. The channels therefore became part of a rights-distribution strategy in which owned or controlled television outlets were used to carry sports content. The technical offering was expanded on July 1, 2014, when high-definition versions of both channels were introduced. The operation later changed hands again. In September 2017, it was sold to Clever Media Network SRL, a company owned by Adrian Tomşa. This transaction placed the channels within the Clever media group, which became the corporate home of the later Prima Sport brand. The portfolio became more explicitly sports-oriented as additional services were introduced. Look Sport 2 and Look Sport 3 launched on August 16, 2019. In 2020, Look Plus was converted into a second sports-programming channel and renamed Look Sport+. These developments created a broader group of related channels capable of distributing sports programming across multiple services. The decisive rebrand took place on April 19, 2022. Look Sport was renamed Prima Sport 1; Look Sport+ became Prima Sport 2; Look Sport 3 became Prima Sport 3; and Look Sport 2 became Prima Sport 4. The network is described as comprising five channels, with Prima Sport 5 included in the current package. The available reference material does not provide a distinct launch date or detailed historical account for Prima Sport 5. Under the Prima Sport identity, the network has presented itself as a Romanian sports television destination. Its output includes sports competitions and football-centered programming, supported by studio discussion and analysis. Listed programs include Fotbal All Inclusive, hosted by Radu Banciu; Fotbal Show, associated with Vlad Măcicășan, Mădălin Negoiță and executive producer Cristian Jacodi; Prima Motors, presented by Alexandru Cocu; Notele lui Banciu, featuring Radu Banciu and Vlad Măcicășan; and Nimic despre offside, associated with Emil Grădinescu and Cristi Costache. The combination of event coverage and original studio programs gives the network a broader role than that of a single sports broadcast outlet. Its documented market is Romania, and the available sources do not establish a separate international distribution strategy.

1. 2022Prima Sport brand introduced

   The Look Sport services are renamed Prima Sport 1 through Prima Sport 4 on April 19.

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2. 2020Look Plus becomes Look Sport+

   Look Plus is repositioned as a second sports-programming channel under the Look Sport+ name.

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3. 2019Look Sport 2 and Look Sport 3 launch

   Two additional sports channels are introduced on August 16.

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4. 2017Acquisition by Clever Media Network

   The channels are sold to Clever Media Network SRL in September.

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5. 2014Channels sold to Intel Sky Broadcasting

   Look TV and Look Plus are sold in March to Intel Sky Broadcasting LTD in the context of football-rights distribution.

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6. 2014HD services launched

   High-definition versions of both channels become available on July 1.

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7. 2012Second channel introduced

   Transilvania LOOK launches on February 14, expanding the original television operation to two channels.

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8. 2012Channels renamed Look TV and Look Plus

   The two services adopt the Look TV and Look Plus identities in October.

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9. 2011Transilvania L!VE launches

   The service that ultimately became Prima Sport begins broadcasting on December 19 under the Transilvania L!VE name.

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A Romanian sports television network focused on football rights, sports coverage and personality-led studio analysis.

• Prima Sport 1Sports television channel2022

  The principal channel in the Prima Sport package and the successor to Look Sport. It forms part of the network's Romanian sports television offering, with football and broader sports coverage supported by studio analysis and discussion programming.

• Prima Sport 2Sports television channel2022

  The second Prima Sport service, created through the renaming of Look Sport+. It continues the multi-channel sports strategy and is associated with the network's football and general sports programming.

• Prima Sport 3Sports television channel2022

  A Prima Sport channel descended from Look Sport 3, which launched in 2019. It contributes additional capacity for distributing sports competitions and related editorial programming within the Romanian network.

• Prima Sport 4Sports television channel2022

  The service formerly known as Look Sport 2. It became Prima Sport 4 in the April 2022 rebrand and functions as part of the network's expanded sports-channel package.

• Prima Sport 5Sports television channel

  A fifth channel listed as part of the Prima Sport package. The supplied reference material confirms its inclusion but does not provide a separate launch date or detailed programming description.

• 2022Conversion of the Look Sport portfolio to Prima SportGeneration change

  Clever's sports-channel portfolio had expanded through additional services and the conversion of Look Plus into Look Sport+.

  What changed. On April 19, Look Sport, Look Sport+, Look Sport 3 and Look Sport 2 were renamed Prima Sport 1, Prima Sport 2, Prima Sport 3 and Prima Sport 4 respectively.

  Aftermath. The rebrand created the Prima Sport network identity used for the Romanian sports-channel package.

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• 2017Acquisition by Clever Media NetworkM&A

  The Look-branded channels changed ownership after their earlier period under Intel Sky Broadcasting.

  What changed. Clever Media Network SRL, owned by Adrian Tomşa, acquired the channels in September.

  Aftermath. The channels became part of the Clever media group and later adopted the Prima Sport identity.

  Source
• 2014Sale to Intel Sky BroadcastingM&A

  The Look TV and Look Plus channels were sold in the same period that Intel Sky Broadcasting acquired rights to Liga I and the Cupa Ligii.

  What changed. The two channels were transferred to Intel Sky Broadcasting LTD, linking the television assets with the distribution of football rights.

  Aftermath. The channels continued as important outlets for sports content and later received HD versions.

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• 2022Prima Sport brand launched through the renaming of the Look Sport channels

  On April 19, 2022, the Look Sport channel portfolio was reorganized under the Prima Sport name. Look Sport became Prima Sport 1, Look Sport+ became Prima Sport 2, Look Sport 3 became Prima Sport 3, and Look Sport 2 became Prima Sport 4.

  Product generation
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• 2019Look Sport portfolio expanded with two additional channels

  Look Sport 2 and Look Sport 3 were launched on August 16, 2019, expanding the sports-channel portfolio that later became part of the Prima Sport network.

  Product launch
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1. Prima Sport
2. Prima Sport official website