Pride Group

Pride Group is a Bangladesh-based textile and apparel organisation whose activities span textile processing, knitwear manufacturing, garment production, export supply and branded retail. Its industrial operations serve customers in the European Union, the United States and Canada, while its retail activities address the domestic Bangladeshi market through a chain of approximately 60 outlets. The group is associated with both upstream textile production and consumer-facing apparel and home-textile businesses, giving it a vertically integrated structure rather than the profile of a single narrowly defined fashion label. The organisation's history is traced to 1958, when Halimur Rahman established Dacca Textiles. Rahman was then employed by EPSCIC and developed the idea of creating a local garment enterprise capable of supplying saris made in Bangladesh. Dacca Textiles subsequently became one of the country's older textile-processing businesses and formed an industrial foundation for the wider group. The group's later development included H.R. Textiles Mills Limited, a public limited textile company focused on knitwear, and Fashion Knit Garments Limited, which produces categories including women's tops, sportswear and activewear, children's outerwear and men's innerwear. Pride Group's manufacturing portfolio also includes woven-textile production and processing through Dacca Textiles Limited. H.R. Textiles Mills is described as a vertically organised knitwear manufacturer and a Lycra-assured factory. Its reported international customer base has included fashion and department-store names such as Zara, Bershka, New Look, Stradivarius and El Corte Inglés. These relationships place the group within Bangladesh's export-oriented ready-made-garment and textile supply chain, although the available material does not establish the precise commercial terms, dates or current status of each customer relationship. The consumer-facing business developed under Pride Limited. The retail operation in its present form began with an outlet at TMC Bhaban in 1991, when the company was previously known as Pride Textiles. The brand has been associated with saris and other textile products, while its retail assortment expanded across women's clothing, men's clothing, children's clothing and home décor. Named lines include Pride Signature, Pride Girls, Ethnic Menswear, Pride Kids and Pride Home Textiles. This range combines traditional Bangladeshi clothing and styling with broader ready-to-wear and lifestyle merchandise. In 2010, the group launched Urban Truth as a youth-oriented fashion concept aimed at younger consumers in Dhaka. The concept was positioned around fast-fashion styles for millennials and Generation Z, extending the group's retail architecture beyond its more established sari and traditional-textile identity. The group has also participated in fashion events and trade activities, including Dhaka Fashion Week-related presentations and the Dhaka International Trade Fair, according to the cited reference material. The current board identified in the available reference material consists of Halimur Rahman's sons: Mohammad Abdul Moyeed, managing director; Dr. Mohammad Abdul Moyeen, director; and Mohammad Abdul Momen, director. The material does not provide a complete corporate ownership structure, consolidated financial data, a confirmed headquarters address or a current official website. Pride Group is therefore best understood as a family-founded Bangladeshi textile and apparel group with both export-manufacturing and domestic retail dimensions.

Pride Group's origins lie in Dacca Textiles, founded by Halimur Rahman in 1958. Rahman, who was working for EPSCIC at the time, identified an opportunity to establish a domestic garment factory producing locally made saris for Bangladeshi women. Dacca Textiles became an important early industrial platform for the wider organisation and is described as one of Bangladesh's oldest textile processors, with activities in woven-textile manufacture and processing. The group later expanded beyond textile processing into vertically organised knitwear and garment production. H.R. Textiles Mills Limited developed as a public limited company manufacturing knitwear products and is described as a Lycra-assured factory. Fashion Knit Garments Limited added garment categories including women's tops, sports and activewear, children's outerwear and men's innerwear. The export-oriented manufacturing businesses supplied international fashion and retail customers in Europe and North America. The cited material names Zara, Bershka, New Look, Stradivarius and El Corte Inglés among customers associated with H.R. Textiles Mills, but it does not establish whether all relationships remain current. The retail and brand business developed through Pride Limited. Its present form dates from 1991, when the company opened a retail outlet at TMC Bhaban. Before adopting its current identity, the business was known as Pride Textiles. Retail operations expanded into a network of roughly 60 outlets across Bangladesh and offered a mixture of traditional and contemporary textile products. Pride became particularly associated with saris, while also building collections for women, men and children and extending into home décor and home textiles. The consumer portfolio was organised into lines such as Pride Signature, Pride Girls, Ethnic Menswear, Pride Kids and Pride Home Textiles. These labels allowed the group to address different demographic and occasion-based segments while retaining an association with Bangladeshi textile and apparel production. In 2010, the group launched Urban Truth, a separate youth-oriented concept focused on fast-fashion styles for younger Dhaka consumers, including millennials and Generation Z. Pride's public-facing activity included fashion presentations, seasonal collections and participation in trade and fashion events. The reference material mentions Eid and Baishakh collections, Dhaka Fashion Week presentations in 2008 and 2009, the Dhaka International Trade Fair, and coverage in Bangladeshi lifestyle and fashion publications. These activities indicate an effort to connect industrial textile capabilities with domestic brand-building and fashion communication. The available account presents Pride as a family-founded enterprise. Halimur Rahman's sons—Mohammad Abdul Moyeed, Mohammad Abdul Moyeen and Mohammad Abdul Momen—are identified as the managing director and directors of the group. The cited material does not provide a full chronology of corporate reorganisations, a detailed ownership breakdown or current consolidated financial information. It also does not establish a precise headquarters location or official corporate website. Accordingly, the documented history supports a description of Pride as a Bangladeshi vertically integrated textile, apparel and retail group whose development moved from local sari manufacturing to export production and multi-category domestic fashion retail.

1. 2011Pride's brand development covered in The Daily Star

   A national newspaper feature discussed the growth of Pride as a Bangladeshi textile and fashion brand.

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2. 2010Urban Truth launched

   The group introduced Urban Truth as a youth-oriented fast-fashion concept for younger consumers in Dhaka.

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3. 2008Participation in Dhaka fashion and trade activities

   Reference material records Pride's involvement in fashion and trade activities, including events associated with Dhaka Fashion Week and the Dhaka International Trade Fair.

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4. 1991Pride retail business established in its present form

   Pride Limited opened a retail outlet at TMC Bhaban; the business had previously operated under the name Pride Textiles.

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5. 1958Dacca Textiles founded

   Halimur Rahman established Dacca Textiles, creating the industrial foundation of the later Pride Group.

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A vertically integrated Bangladeshi textile and apparel group combining export-oriented manufacturing with domestic fashion and lifestyle retail. Its portfolio bridges traditional South Asian clothing, mainstream ready-to-wear, youth-oriented fast fashion and home textiles.

• Dacca TextilesWoven textiles1958

  Dacca Textiles is the group's historic textile-processing business. It manufactures and processes woven textiles and is described as one of the oldest textile processors in Bangladesh. Its role represents the upstream industrial base from which the wider group's apparel and retail activities developed.

• H.R. Textiles MillsKnitwear manufacturing

  H.R. Textiles Mills Limited is a vertically organised knitwear manufacturer and public limited company. It is described as a Lycra-assured factory producing knitwear for international fashion and retail customers, including named European brands in the available reference material.

• Fashion Knit GarmentsGarments

  Fashion Knit Garments Limited produces a broad range of knitted apparel, including women's tops, sportswear and activewear, children's outerwear and men's innerwear. It complements the group's textile mills with finished-garment manufacturing capability.

• Pride SignatureWomenswear and traditional apparel

  Pride Signature is one of Pride's named retail lines and is associated with the group's more established fashion and textile offer, including sari-related and other dress products. The available material does not provide a detailed product catalogue.

• Pride GirlsGirlswear

  Pride Girls is a retail clothing line addressing girls within the group's broader apparel portfolio. Specific garments, price points and current availability are not documented in the supplied sources.

• Ethnic MenswearMenswear

  Ethnic Menswear is Pride's named men's line focused on culturally styled clothing. It extends the retail business beyond women's saris and provides a dedicated menswear proposition within the group's multi-category assortment.

• Pride KidsKidswear

  Pride Kids is the group's children's apparel line. It forms part of Pride's family-oriented retail offer alongside women's and men's clothing, although the available references do not specify its exact assortment.

• Pride Home TextilesHome textiles

  Pride Home Textiles extends the brand into household textile and home-oriented merchandise. It reflects the group's move from apparel into a broader lifestyle and home décor proposition.

• Urban TruthYouth fashion2010

  Urban Truth was launched in 2010 as a youth-focused fashion concept for the Dhaka market. Its proposition centres on fast-fashion styles marketed toward millennials and Generation Z, giving Pride a more contemporary identity alongside its traditional textile and apparel lines.

• 2010Urban Truth launch

  Bangladesh

  The Urban Truth launch introduced a younger, fast-fashion-oriented retail proposition aimed at consumers in Dhaka.

  Source
• 2009Pride Fall Collection

  Bangladesh

  Pride presented a fall collection in connection with Dhaka Fashion Week-related programming, using runway exposure to promote its apparel offering.

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• 2008Baishakh with Pride

  Bangladesh

  Pride promoted a Baishakh-oriented fashion presentation tied to Bengali New Year celebrations and the brand's use of local cultural styling.

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• 2008Dhaka fashion and trade-fair participation

  Bangladesh

  Pride appeared in event and trade-fair materials connected with Bangladesh's fashion and retail sector, supporting its domestic brand visibility.

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• 2005Pride Eid collections

  Bangladesh

  Contemporary coverage documented Pride's Eid fashion activity and seasonal product promotion, linking the brand to one of Bangladesh's most important apparel-buying periods.

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• 2010Launch of Urban TruthProduct launch

  Pride sought to reach younger urban consumers in addition to customers for its established sari and traditional-textile businesses.

  What changed. The group introduced Urban Truth as a fast-fashion concept aimed at millennials and Generation Z in Dhaka.

  Aftermath. Urban Truth broadened the group's retail architecture and gave it a more youth-oriented fashion proposition.

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• 1991Expansion into branded retailStrategy

  After developing from a textile-processing foundation, the business moved into consumer-facing retail under Pride Limited.

  What changed. Pride opened a retail outlet at TMC Bhaban and developed the Pride retail identity, having previously been known as Pride Textiles.

  Aftermath. The retail operation later expanded into a nationwide chain reported at approximately 60 outlets and added clothing, home-textile and lifestyle categories.

  Source

• 2011Pride Group's retail and brand development highlighted

  A Daily Star feature described the development of Pride as a Bangladeshi fashion and textile brand, including its retail presence and evolution from its textile origins.

  Other
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• 2010Urban Truth introduced as a youth-focused fashion concept

  Urban Truth was launched to address younger consumers in Dhaka with fast-fashion merchandise aimed at millennials and Generation Z.

  Product launch
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• 2009Pride presented collections in Dhaka fashion events

  Reference material records Pride collections and brand participation connected with Dhaka Fashion Week during 2009.

  Campaign
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1. Pride Group
2. Taking pride in a brand