PricePanda
PricePanda was a Berlin-founded online price-comparison platform that connected shoppers with merchant and retailer offers across emerging markets.
Last updated August 31, 2026
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History
PricePanda was established in Berlin in 2012 by Christian Schiller and Louis Iskandar as an online price-comparison business. Its model combined consumer-facing comparison tools with merchant and retailer partnerships. Rather than selling products directly as a traditional retailer, the platform collected product information and prices, presented competing offers to shoppers, and redirected users to partner shops. It also supplied comparison data to shopping websites. The company initially concentrated on Southeast Asia, launching in Singapore, Indonesia, and Malaysia during 2012. In 2013 it extended the model to Mexico and the Philippines. The geographic strategy continued in 2014 with launches in Colombia, Argentina, Thailand, and India. This expansion gave PricePanda a presence across parts of Southeast Asia, South Asia, and Latin America. The company stated in January 2014 that it had already redirected one million users to partner shops since its launch, reflecting the importance of referral volume and merchant acquisition to its business. PricePanda's database grew to more than 50,000 products and 100,000 prices by November 2014, according to the available account. Its categories covered a wide range of consumer goods, including cameras, computers, televisions, video and audio products, software, smartphones, entertainment, navigation, fashion, and health and beauty. The breadth of categories was intended to make the service a general shopping-discovery destination rather than a specialist comparison site. Mobile access became a significant element of the company's product strategy. In October 2013, PricePanda released its first mobile application for the Philippines, Malaysia, Singapore, and Indonesia. Available on iOS and Android, the application enabled users to search by product name, compare prices, and reach or contact merchants. Reported visitor data from October 2014 indicated that smartphones generated 44 percent of total visits and tablets another 9 percent, supporting the company's focus on mobile commerce in its Southeast Asian markets. In January 2014, PricePanda raised $3 million from Tengelmann Group. The stated purpose of the financing was to support continued international expansion. The reference material identifies Philip Wegener as managing director. It does not provide a later ownership history, a confirmed shutdown date, or reliable current operating information. The available record therefore describes PricePanda primarily as an early-2010s international comparison-shopping venture, while its present status remains unverified.
- 2014
International expansion continues
[1]PricePanda entered Colombia, Argentina, Thailand, and India, bringing its reported country footprint to nine markets.
- 2014
Tengelmann investment
[1]PricePanda raised $3 million from Tengelmann Group to support further international expansion.
- 2014
Reported database scale
[1]The platform was reported to contain more than 50,000 products and 100,000 prices.
- 2013
Expansion to Mexico and the Philippines
[1]PricePanda extended its comparison-shopping operations to Mexico and the Philippines.
- 2013
First mobile application
[1]The company introduced an iOS and Android application for selected Southeast Asian markets.
- 2012
PricePanda is founded and launches
[1]Christian Schiller and Louis Iskandar founded PricePanda in Berlin and launched the service in Singapore, Indonesia, and Malaysia.
Products and positioning
A cross-border digital comparison service focused on helping consumers in emerging markets find and compare online retail offers, with an emphasis on merchant partnerships, referral traffic, and mobile commerce.
Price-comparison platform · 2012
PricePanda comparison website
The core website aggregated product information and merchant prices so users could evaluate competing online offers. Its catalog covered consumer electronics, software, entertainment, navigation, fashion, and health and beauty. PricePanda generated value by directing shoppers to partner retailers and by making its comparison data available to shopping websites.
Mobile commerce application · 2013
PricePanda mobile application
Launched in 2013 for the Philippines, Malaysia, Singapore, and Indonesia, the mobile application enabled product-name searches and price comparisons while allowing users to visit or contact merchants. It was offered for iOS and Android and was intended to support shopping research on smartphones and tablets.
Brand decisions
2014
Decision to fund further international expansionStrategyBackground
PricePanda was expanding across Southeast Asia, South Asia, and Latin America and sought capital to enter additional markets.
Action taken
The company accepted a $3 million investment from Tengelmann Group and stated that the proceeds would support global expansion.
Aftermath
The company subsequently reported operations in nine countries in the referenced period. Later outcomes are not established by the available material.
Funding raised. $3 million (January 2014)
2013
Launch of the Southeast Asian mobile appProduct launchBackground
PricePanda reported strong relevance for mobile shopping in its Southeast Asian markets and sought to make product comparison available beyond the desktop website.
Action taken
The company launched an iOS and Android application for users in the Philippines, Malaysia, Singapore, and Indonesia, combining product search, price comparison, and merchant access.
Aftermath
By October 2014, smartphones and tablets together accounted for 53 percent of reported visitors, although the available sources do not establish the app's later performance.
Recent events
- 2014
PricePanda expands into nine international markets[1]
Other
Following its initial launches in Singapore, Indonesia, and Malaysia in 2012 and Mexico and the Philippines in 2013, PricePanda added Colombia, Argentina, Thailand, and India in 2014.
- 2014
PricePanda raises $3 million from Tengelmann Group[1]
M&A
PricePanda secured $3 million in funding from German retail group Tengelmann Group. The company said the investment would finance expansion into further international markets.
- 2013
PricePanda launches mobile application in selected Southeast Asian markets[1]
Product launch
PricePanda introduced an iOS and Android application for users in the Philippines, Malaysia, Singapore, and Indonesia. The app supported product searches, price comparisons, and access to participating merchants.
Sources1 sources
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