Pretty Wild Lingerie

Pretty Wild Lingerie was established in the Netherlands in 2011 by Firouzè Akhbari. The brand's earliest work included crafting lingerie for individual clients, among them Lady Gaga. This custom-design background preceded the development of a collection intended for broader distribution. In 2013, Pretty Wild released its first broadly distributed lingerie collection. The collection used lace from France and Italy, reflecting an emphasis on European sourcing and a fashion-led product identity. The same year, the brand launched its inaugural seasonal campaign for fall. The campaign was photographed by Ronald Stoops and Inge Grognard, whose involvement gave the young label a high-fashion editorial presentation. The business pursued international production arrangements in 2014. With assistance from the United States Agency for International Development, Pretty Wild secured a private-label production agreement with Olga Ceban Apparel, a lingerie manufacturer based in Moldova. The agreement expanded the company's manufacturing relationships beyond the Netherlands and supported its ability to develop or produce lingerie through an external industrial partner. Pretty Wild entered the public fashion-event circuit in January 2015, when it presented at Mercedes-Benz Fashion Week Amsterdam. The event was later broadcast by Fashion One in March, providing a media channel for the brand's runway activity. These appearances formed part of Pretty Wild's effort to establish itself as a visible fashion lingerie label rather than solely a small custom-design business. The company's financial position deteriorated during 2015. In December, Pretty Wild filed for bankruptcy. Sparotica SPQR Limited acquired the brand after the filing; the acquiring company had previously been known as MRH Sparotica Groupe. Sparotica announced a five-year expansion program involving a proposed network of 40 brick-and-mortar stores and an entry into Chinese e-commerce. The available reference does not document the program's implementation, its investment level, or the later performance of the acquired brand. Pretty Wild retained some public visibility after the acquisition. In 2017, it appeared in the fourth episode of the ninth cycle of Holland's Next Top Model, hosted by Anouk Smulders. This is the latest dated brand appearance identified in the supplied reference material. No dependable information is provided about subsequent collections, current management, the present retail network, or whether the brand remains active. Accordingly, its current status is recorded as unknown rather than active or defunct.

• 2017

  Holland's Next Top Model appearance

  [1]Pretty Wild Lingerieen.wikipedia.org

  Pretty Wild appeared in episode 4 of the 2017 season of Holland's Next Top Model.

• 2015

  Amsterdam fashion-week debut

  [1]Pretty Wild Lingerieen.wikipedia.org

  Pretty Wild presented at Mercedes-Benz Fashion Week Amsterdam in January, marking its documented runway debut.

• 2015

  Bankruptcy and acquisition

  [1]Pretty Wild Lingerieen.wikipedia.org

  The company filed for bankruptcy in December and was acquired by Sparotica SPQR Limited.

• 2014

  Moldovan production agreement

  [1]Pretty Wild Lingerieen.wikipedia.org

  Pretty Wild secured a private-label production agreement with Moldova-based Olga Ceban Apparel with assistance from the United States Agency for International Development.

• 2013

  First broadly distributed collection

  [1]Pretty Wild Lingerieen.wikipedia.org

  Pretty Wild introduced its first collection intended for broad distribution, featuring lace sourced from France and Italy.

• 2013

  Inaugural fall campaign

  [1]Pretty Wild Lingerieen.wikipedia.org

  The brand's first documented campaign debuted in fall 2013 and was photographed by Ronald Stoops and Inge Grognard.

• 2011

  Brand founded

  [1]Pretty Wild Lingerieen.wikipedia.org

  Firouzè Akhbari founded Pretty Wild Lingerie in the Netherlands and began creating lingerie, including custom pieces for clients such as Lady Gaga.

Fashion-oriented Dutch lingerie using European lace and presented through editorial campaigns, runway events, and celebrity-linked custom work.

• Lingerie · 2013

  Pretty Wild lingerie collections

  The brand's core offering consisted of fashion-oriented lingerie. Its first broadly distributed collection, released in 2013, was distinguished in the available reference by the use of French and Italian lace. Specific product names, silhouettes, price points, and later collection details are not documented.

• Loungewear

  Pretty Wild loungewear

  Loungewear is identified as a typical product category associated with the brand. The supplied reference does not provide named ranges, materials, launch dates, or detailed descriptions of the loungewear assortment.

• Manufacturing service · 2014

  Private-label production

  In 2014, Pretty Wild entered a private-label production agreement with Olga Ceban Apparel in Moldova. The available material describes this as a production arrangement rather than a named consumer product line.

• 2017Holland's Next Top Model appearance

  Netherlands

  Pretty Wild appeared in episode 4 of the 2017 season of Holland's Next Top Model, hosted by Anouk Smulders.

  Outcome. The source confirms the broadcast appearance but does not describe a separate campaign result.

  Source
• 2015Mercedes-Benz Fashion Week Amsterdam presentation

  Netherlands

  The brand presented its collection at Mercedes-Benz Fashion Week Amsterdam in January 2015. The appearance was later broadcast by Fashion One.

  Outcome. The presentation increased the brand's documented fashion-media exposure, but no audience or sales figures are available.

  Source
• 2013Inaugural Fall Campaign

  International

  Pretty Wild's first documented campaign launched in fall 2013 and used photography by Ronald Stoops and Inge Grognard to present the brand through a fashion-editorial lens.

  Outcome. The available source does not report campaign performance metrics or commercial results.

  Source

• 2015

  File for bankruptcyOther

  Background

  The brand encountered financial distress during 2015.

  Action taken

  Pretty Wild filed for bankruptcy in December 2015.

  Aftermath

  Sparotica SPQR Limited acquired the brand after the filing and proposed a five-year expansion plan.

  Source

• 2015

  Acquisition by Sparotica SPQR LimitedM&A

  Background

  Following Pretty Wild's bankruptcy filing, the brand became available for acquisition.

  Action taken

  Sparotica SPQR Limited, formerly known as MRH Sparotica Groupe, acquired Pretty Wild and announced a five-year expansion plan involving proposed physical stores and Chinese e-commerce.

  Aftermath

  The sources do not establish whether the proposed 40-store network or Chinese e-commerce expansion was completed.

  Source

• 2014

  Outsource production through a Moldovan private-label agreementStrategy

  Background

  Pretty Wild sought a production relationship outside the Netherlands as it developed its lingerie business.

  Action taken

  The company entered a private-label production agreement with Olga Ceban Apparel in Moldova, with assistance from the United States Agency for International Development.

  Aftermath

  The available material does not provide production volumes, duration, or measurable commercial consequences.

  Source

1. 1Pretty Wild Lingerieen.wikipedia.org