Presscut

Presscut is a Croatian media monitoring and media analysis agency. It describes itself as a total media monitoring, clipping and analytics provider, tracking print, radio, television, web portals and social media content and turning that coverage into searchable archives, reports and analyses for brands, organizations and institutions. Its public positioning is built around being the single answer a communications professional needs in the media world: monitoring what is published, measuring how a brand or topic appears, and supporting PR, corporate communications and research work. The company operates a portfolio of services rather than a single product. Its core media monitoring service follows traditional media and digital sources, while the Presscut media archive gives users a searchable database of past coverage. Presscut Tech covers the company's in-house AI and language technologies, including speech-to-text and natural-language processing. Presscut Mobile extends the service to mobile devices, and Mediji iznutra and Istraživanja round out the offering with media-insider content and research. Media analysis is delivered partly in cooperation with the partner Medianet, which the company says has monitored and analyzed media content for more than 20 years. At the center of the current offer is the NewtonOne platform, an advanced media monitoring and analysis solution. According to Presscut, NewtonOne provides a real-time view of coverage, trends and audience reactions, lets users open a full article text and the original source PDF in one click, and combines traditional media with social media content in a single interface. It supports smart search by topic, keyword, content or tone of communication, profiles of authors and media sources, automatic grouping of coverage by events, and personalized dashboards. Access is through an official login page. Presscut also markets specialized tools. Web Hunter is described as hunting coverage across more than 1,000 web portals throughout Croatia and delivering information about content of interest within minutes of publication. Krospik is presented as giving a quick insight into the content of each item, and Beey is the company's advanced speech-to-text technology that transcribes speech and automatically recognizes speakers from the public-media space, improving analysis of radio and television content. Presscut Find it is aimed at users who need financial results of competitors or relevant scientific articles. The company's own communications emphasize longevity and depth of archive. One testimonial on its homepage states that for the last 15 years Croatian media can only be Googled in Presscut's archive, and another highlights searching media content by 40 criteria for academic writing. A news item on the site marks 30 years of media monitoring. Presscut is based in Croatia and serves clients who need Croatian-language media intelligence, with an English-language version of its site indicating some international or English-speaking audience. It is a private company; no parent company or stock listing is indicated in the available evidence.

Presscut is a Croatian media monitoring agency whose public history is documented mainly through its own communications and service pages. The company presents itself as a long-established player in Croatian media intelligence: a news item on its homepage marks 30 years of media monitoring, and a testimonial on the same page states that for the last 15 years Croatian media can only be Googled in Presscut's archive. These statements indicate a company that has built its business over decades around collecting, archiving and searching Croatian media content. From its origins in traditional clipping and media monitoring, Presscut expanded into a broader set of services. Its service menu now includes media monitoring, a media archive, Presscut Tech, Presscut Mobile, Mediji iznutra, NewtonOne, Istraživanja and media analysis. This structure reflects a shift from simply delivering clippings to providing searchable databases, analytical reports and technology-driven media intelligence. A significant part of that evolution is technological. Presscut states that it has systematically developed technologies for years to handle large volumes of text and to search large databases by keyword, content or tone of communication. It says continuous development has produced the most accurate and fastest results in all types of media searches. The company's in-house team develops solutions built around AI and UI technologies integrated into the NewtonOne platform, which automatically analyze content, recognize patterns and learn from data to speed up and improve the accuracy of search, analysis and reporting. Among these technologies is Beey, an advanced speech-to-text system that not only transcribes speech but automatically recognizes speakers from the public-media space, enabling more precise analysis of radio and television content. Presscut also applies natural language processing (NLP) to monitor, classify and analyze content, reducing processing time. The launch and promotion of the NewtonOne platform represents the company's current flagship. Presscut describes NewtonOne as an advanced media monitoring solution providing a complete, real-time view of coverage, trends and audience reactions, with one-click access to full article text and the original source PDF, simultaneous monitoring of traditional media and social media, smart search by topic, keyword, content or tone, author and source profiles, automatic grouping of coverage by events, and personalized dashboards. Access is through an official login page. Alongside NewtonOne, Presscut has developed or marketed specialized tools. Web Hunter monitors more than 1,000 web portals throughout Croatia and delivers information about content of interest within minutes of publication. Krospik provides a quick insight into the content of each item. Presscut Find it helps users locate competitors' financial results or relevant scientific articles. Presscut Mobile brings the service to mobile devices. Media analysis is another pillar. Presscut says media analysis is key to understanding how a brand, organization or project appears in the public space, and that continuous monitoring creates a solid basis for precise and varied media analyses. For this work it partners with Medianet, which it says has monitored and analyzed media content for more than 20 years; their expertise combined with Presscut's data enables a detailed view of media presence and communication effects. The company frames analysis as a way to evaluate PR strategy, spot problems in time, understand shifts in perception and shape new communication directions. Presscut's homepage also highlights use cases beyond corporate PR, including academic writing supported by searching media content by 40 criteria, and follow-up of press releases for annual reports. The company maintains both Croatian and English versions of its website, indicating a client base that includes Croatian organizations and some English-speaking users. The available evidence does not specify the exact founding year, founders, ownership structure or financial details, and Presscut appears to operate as a private company.

• Presscut marks 30 years of media monitoring

  [1]Presscut – Total Media Monitoring, Clipping i Analitikawww1.presscut.hr
• Presscut publishes analysis of media coverage about fires

  [1]Presscut – Total Media Monitoring, Clipping i Analitikawww1.presscut.hr
• Presscut marks World Television Day with content on TV's impact

  [1]Presscut – Total Media Monitoring, Clipping i Analitikawww1.presscut.hr
• Presscut highlights its media database of print, radio and television

  [1]Presscut – Total Media Monitoring, Clipping i Analitikawww1.presscut.hr

Total media monitoring, clipping and analytics provider for the Croatian market, combining a deep media archive with AI-powered search and analysis.

• NewtonOne platform

  Advanced media monitoring and analysis platform providing real-time coverage, trends and audience reactions, smart search by topic, keyword, content or tone, author and source profiles, automatic grouping by events, and personalized dashboards.

• Web Hunter

  Web monitoring tool that hunts coverage on more than 1,000 web portals throughout Croatia and delivers information within minutes of publication.

• Beey

  Advanced speech-to-text technology that transcribes speech and automatically recognizes speakers from the public-media space.

• Krospik

  Tool providing a quick insight into the content of each media item.

• Presscut Find it

  Service for locating competitors' financial results or relevant scientific articles.

• Presscut Mobile

  Mobile application for staying informed on the go.

• Media analysis

  Analysis service, partly delivered with partner Medianet, evaluating media presence and communication effects.

1. 1Presscut – Total Media Monitoring, Clipping i Analitikawww1.presscut.hr
2. 2NewtonOne platforma – napredno praćenje i analiza medijawww1.presscut.hr
3. 3Presscut AI tehnologije – moderno praćenje i analiza medijawww1.presscut.hr
4. 4Analiza medija – razumijevanje vašeg medijskog utjecajawww1.presscut.hr
5. 5Presscut – Wikidatawikidata.org