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Prepared Sobriety

A one-to-one sobriety coaching practice for high-performing professionals, founded by Colin Casillas.

Last updated September 29, 2026

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Overview

Prepared Sobriety is a sobriety coaching practice aimed at high-earning, high-performing professionals who want to stop drinking without joining a formal program or adopting a label such as "alcoholic." It was founded by Colin Casillas, a former technology sales executive who spent roughly twenty years selling to C-suite buyers before he "retired from alcohol" on April 16, 2025. The practice is built around his own experience and a five-stage framework rather than a rulebook or group curriculum. The core offering is confidential one-to-one coaching, delivered by phone, with no groups, no labels, and no program to join. Prospective clients can book a complimentary 30-minute discovery call or take a 60-second assessment. The service is positioned as a guided sequence paced to the client's life, and the website emphasizes that nothing shared in a session leaves the conversation — no records, no notes. The brand's framework describes five stages: Visualization, Identity Drift, Compounding Friction, a deliberate decision, and the ongoing work after day one. Content on the site addresses grey-area drinking, defensiveness about drinking, and how to stop without a program. A separate path on the site speaks to people worried about someone else's drinking, offering guidance on how to open a conversation without ultimatums or labels. Prepared Sobriety operates as a private, founder-led practice rather than a clinic, chain, or venture-backed platform. Its marketing leans on Casillas's personal health results after retiring from alcohol — including weight loss, improved LDL and blood pressure, and discontinued prescriptions — as evidence of what the approach can yield. The brand's audience is professionals who are functioning and successful but privately questioning their relationship with alcohol.

History

Prepared Sobriety was founded by Colin Casillas, a former technology sales executive who spent about twenty years selling to C-suite buyers at major technology companies. In his account, he was married, healthy on paper, and successful by conventional measures, yet he came to see alcohol as quietly holding him back. He describes a culture of happy hours, vendor dinners, and client outings where expensive bottles were central, and he recounts watching colleagues and leaders suffer career and relationship damage from drinking. He also describes a personal near-miss in downtown Denver, where a friend pulled him back from the path of a bus. Casillas says he never lost a job, never blacked out, and never wrecked a car or ended up in a hospital, which made it easy to ignore the problem. He describes a gradual realization that alcohol was chipping away at his clarity, patience, sharpness, and his ability to be a good husband, father, and friend. He "retired from alcohol" on April 16, 2025, and later reported health changes including fourteen pounds lost, LDL cholesterol falling from 212 to 142 (a 29 percent drop), blood pressure improving from 168/104 to 120/77 without medication, and two prescriptions discontinued. After retiring from alcohol, Casillas built Prepared Sobriety as a coaching practice for other high performers. The website presents him as having walked the path himself and now helping others do the same. The practice offers confidential one-to-one coaching by phone, with no groups, no labels, and no program to join. A complimentary 30-minute discovery call and a 60-second assessment are offered as entry points. The brand's methodology is a five-stage framework: Visualization, Identity Drift, Compounding Friction, a deliberate decision, and the period after day one. The site says Casillas moved through these stages over six years. Prepared Sobriety also publishes content on grey-area drinking, defensiveness about drinking, and stopping without a program, and it maintains a separate path for people concerned about someone else's drinking, advising calm, specific, non-labeling conversations rather than ultimatums. The practice operates as a private, founder-led business. Its public identity is closely tied to Casillas's personal story and health outcomes, and its stated audience is functioning, successful professionals who are privately done pretending their drinking is not a question.

  • Colin Casillas retires from alcohol on April 16, 2025.

  • Prepared Sobriety is founded by Colin Casillas as a sobriety coaching practice for high performers.

  • The Prepared Sobriety five-stage framework is published on the practice's website.

Products and positioning

Confidential, label-free, one-to-one sobriety coaching for high-performing professionals who want to retire from alcohol on their own terms.

  • One-to-one sobriety coaching

    Confidential phone coaching with Colin Casillas, with no groups, labels, or program to join.

  • Complimentary 30-minute discovery call

    A free one-on-one introductory call with Colin.

  • 60-second assessment

    A short self-assessment offered as an entry point to the practice.

  • Five-stage framework

    A guided sequence of mental shifts: Visualization, Identity Drift, Compounding Friction, decision, and after day one.

  • Guidance for concerned loved ones

    Content and advice for people worried about someone else's drinking.

Sources5 sources

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