Overview

Premier Fishing and Brands Limited is a predominantly commercial fishing, fish processing and marketing company. It is a vertically integrated fishing company specializing in harvesting, processing, sales and distribution of various products and species. The group holds medium to long-term fishing rights in squid, lobster, small pelagics, hake, horse mackerel, swordfish and tuna, and also owns an abalone farm. It operates with some 1000 permanent and seasonal staff, as well as factories, facilities and vessels in three provinces. The company is described as the largest black owned and managed fishing company in South Africa, in existence since 1952.

History

Premier Fishing and Brands Limited is a predominantly commercial fishing, fish processing and marketing company. It is a vertically integrated fishing company specializing in harvesting, processing, sales and distribution of various products and species. The group holds medium to long-term fishing rights in squid, lobster, small pelagics, hake, horse mackerel, swordfish and tuna, and also owns an abalone farm. It operates with some 1000 permanent and seasonal staff, as well as factories, facilities and vessels in three provinces. The company is described as the largest black owned and managed fishing company in South Africa, in existence since 1952.

Products and positioning

Premier Fishing and Brands Limited is currently well positioned in the fishing industry for growth due to strong and solid empowerment credentials, market share and size in relation to the 22 fishing sectors available in the SA market, and currently only has 5% market share.

South Coast Rock Lobster Tails
Cold water lobster tails, processed onboard HACCP approved vessels, with high tail yield and delicate flavour.

Overview

History

Products and positioning

Sources5 sources