Pravá volba pro Plzeň
Trademark
UnclaimedPravá volba pro Plzeň is a Czech local political association and electoral brand based in Plzeň, known for contesting municipal and regional elections.
Last updated September 29, 2026
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Overview
Pravá volba pro Plzeň ("The Right Choice for Plzeň") is a Czech local political association and electoral brand based in the city of Plzeň. It operates as a civic association rather than a conventional commercial company, but functions as a trademarked electoral offering in the Czech political market. The association is led by Vladimír Duchek, who is identified as its chairman (předseda) on the official website. Its public communications emphasize a localist message, encapsulated in the slogan "Strany jsou pro straníky, pravá volba je pro PLZEŇ" ("Parties are for party members, the right choice is for PLZEŇ"). The association first came to wider public attention through its participation in municipal elections in Plzeň. In the 2014 municipal elections, Pravá volba pro Plzeň fielded candidates for the Plzeň city assembly and for city district assemblies. According to a thank-you message posted on its website on 12 October 2014, the association did not cross the statutory 5% threshold required for entry into the city assembly, and it was also unsuccessful in the city district elections. The message was signed by Vladimír Duchek on behalf of the association. For the 2020 regional elections to the Plzeň Region Assembly (Zastupitelstvo Plzeňského kraje), Pravá volba pro Plzeň announced on 26 June 2018 that its candidates would appear on the candidate lists of KDU-ČSL, the Christian and Democratic Union – Czechoslovak People's Party. This arrangement allowed the association to participate in regional politics through an established parliamentary party while maintaining its own local identity and brand. The association's official website, pravavolba.cz, serves as its primary public communication channel, carrying announcements, election results, and messages to supporters. The site's content is in Czech and is focused on Plzeň and the surrounding region. As a local political association, Pravá volba pro Plzeň does not have publicly listed ownership, parent company, or stock exchange status. Its activities are concentrated in the Plzeň Region, and its brand is tied to local governance and municipal politics rather than commercial products or services.
History
Pravá volba pro Plzeň is a Czech local political association and electoral brand based in Plzeň. It emerged as a localist alternative to established political parties, with its public messaging centered on the slogan "Strany jsou pro straníky, pravá volba je pro PLZEŇ" ("Parties are for party members, the right choice is for PLZEŇ"). The association is chaired by Vladimír Duchek, who signs its public communications. The association's first documented electoral participation was in the 2014 municipal elections in Plzeň. It fielded candidates for the Plzeň city assembly and for city district assemblies. In a message posted on its website on 12 October 2014, the association thanked voters but reported that it had not crossed the statutory 5% threshold required for entry into the city assembly, and that it had also been unsuccessful in the city district elections. The message was signed by Vladimír Duchek on behalf of Pravá volba pro Plzeň. For the 2020 regional elections to the Plzeň Region Assembly (Zastupitelstvo Plzeňského kraje), the association announced on 26 June 2018 that its candidates would appear on the candidate lists of KDU-ČSL, the Christian and Democratic Union – Czechoslovak People's Party. This strategy allowed the association to participate in regional elections through an established parliamentary party while retaining its own local brand identity. The announcement was signed by Vladimír Duchek as chairman. The association maintains an official website at pravavolba.cz, which serves as its primary channel for announcements, election results, and messages to supporters. The site is in Czech and focuses on Plzeň and the surrounding region. As a local political association, Pravá volba pro Plzeň does not have publicly listed ownership, a parent company, or stock exchange status. Its activities are concentrated in the Plzeň Region, and its brand is tied to local governance and municipal politics rather than commercial products or services.
Pravá volba pro Plzeň participates in the 2014 municipal elections in Plzeň but does not cross the 5% threshold for the city assembly and is unsuccessful in city district elections.
The association announces that its candidates will appear on the KDU-ČSL candidate lists for the 2020 regional elections to the Plzeň Region Assembly.
Products and positioning
Localist, anti-establishment political brand focused on Plzeň and its region, positioning itself as an alternative to traditional political parties.
Municipal election candidacy in Plzeň
Fielding candidates for the Plzeň city assembly and city district assemblies.
Regional election candidacy in the Plzeň Region
Participating in regional elections to the Plzeň Region Assembly, in 2020 via the KDU-ČSL candidate lists.
Sources2 sources
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