Prasads IMAX

Prasads IMAX, identified in Wikipedia as Prasads Multiplex, is a multiplex cinema and entertainment complex in Hyderabad, Telangana, India. The venue was launched on 25 July 2003 by the LV. Prasad Group, a company with longstanding involvement in the South Indian film industry. It was initially presented as Prasad IMAX and became known for its very large-format screen and auditorium, helping establish the venue as a prominent destination for premium film exhibition in Hyderabad. The complex occupies approximately 235,000 square feet, or about 21,800 square metres, and combines cinema exhibition with food and retail facilities. Its layout includes six screens, a food court, and a shopping mall spread across two levels. The centrally air-conditioned facility was designed as more than a standalone cinema, functioning as an integrated leisure and commercial destination. The venue’s best-known feature was its original IMAX auditorium. Before its conversion in 2014, screen six operated as a 3D IMAX 70mm theatre. The auditorium had a capacity of 630 seats and a screen measuring approximately 64 by 101.6 feet, or 19.5 by 31 metres. These dimensions made it one of the most prominent large-format cinema installations in India and a significant part of the venue’s public identity. In 2014, the former IMAX screen was converted to the Prasads group’s own premium large-format presentation, branded PCX. This change marked a transition from the venue’s original IMAX identity to an in-house premium-screen format while retaining the auditorium’s large scale. The cinema’s positioning has therefore combined mainstream multiplex programming, premium large-format exhibition, food service, and retail entertainment within a centrally located Hyderabad complex. Publicly available reference material provides limited information about the venue’s current ownership structure, management, programming, financial performance, or operating status. The available historical record supports its connection with the LV. Prasad Group and documents its launch, physical scale, original IMAX configuration, and later PCX conversion, but does not establish a complete current corporate profile.

Prasads Multiplex was developed by the LV. Prasad Group and opened in Hyderabad on 25 July 2003 under the name Prasad IMAX. Its launch placed the venue within the expansion of modern multiplex and premium cinema exhibition in India, while also extending the LV. Prasad Group’s long association with the South Indian film industry into a large integrated entertainment complex. The facility was built at a substantial scale, covering about 235,000 square feet. Rather than operating solely as a group of screening rooms, it incorporated six cinema screens, a food court, and a shopping mall distributed over two levels. The centrally air-conditioned complex was intended to combine filmgoing with dining, shopping, and other leisure activities, giving it the character of a destination venue in Hyderabad. The most distinctive element of the original complex was its IMAX installation. Screen six operated as a 3D IMAX 70mm auditorium and had a reported capacity of 630 seats. Its screen measured approximately 64 feet by 101.6 feet, equivalent to about 19.5 metres by 31 metres. The auditorium’s dimensions made it one of the largest and most recognizable premium cinema spaces in India. Reference material describes Prasads as having been India’s third IMAX theatre before the later change in format. In 2014, the IMAX auditorium was converted from its previous configuration to a premium large-format presentation developed and branded in-house by Prasads. The replacement format was called PCX. This was a significant business and product decision because it changed the venue’s screen branding while preserving the role of the auditorium as the complex’s principal premium attraction. The former IMAX room consequently became associated with PCX rather than continuing under the original 3D IMAX 70mm identity. The available historical sources do not provide a detailed chronology of subsequent renovations, ownership changes, executive appointments, programming policies, or financial results. They do establish the venue’s core evolution: launch as Prasad IMAX in 2003, operation as a large-format IMAX cinema within a multi-use Hyderabad complex, and conversion of the principal IMAX auditorium to the PCX format in 2014. The name Prasads IMAX remains widely associated with the venue’s original premium-screen identity, while the canonical Wikipedia subject is titled Prasads Multiplex.

• 2014

  Former IMAX auditorium converted to PCX

  [1]Prasads Multiplexen.wikipedia.org

  The venue’s screen six, previously configured as a 3D IMAX 70mm theatre, was converted to Prasads’ in-house premium large-format presentation known as PCX.

• 2003

  Multiplex opens as Prasad IMAX

  [1]Prasads Multiplexen.wikipedia.org

  The LV. Prasad Group launched the Hyderabad venue on 25 July 2003 as Prasad IMAX, introducing a large multiplex and entertainment complex with an IMAX auditorium.

A large, destination-style urban multiplex combining mainstream cinema, premium large-format presentation, food service, and retail facilities.

• Cinema exhibition · 2003

  Multiplex cinema

  The core offering is a six-screen multiplex in Hyderabad providing theatrical film screenings. The facility forms part of a larger centrally air-conditioned complex that also includes food and retail areas, positioning it as a combined entertainment and leisure destination rather than only a screening venue.

• Premium large-format cinema · 2003

  IMAX auditorium

  The original flagship auditorium operated as a 3D IMAX 70mm theatre. It had 630 seats and a reported screen size of approximately 64 by 101.6 feet, making it one of the most prominent large-format cinema installations in India. The auditorium was the defining feature of the venue’s original Prasad IMAX identity.

• Premium large-format cinema · 2014

  PCX

  PCX was Prasads’ in-house premium large-format presentation introduced when the former IMAX screen was converted in 2014. It replaced the auditorium’s prior IMAX branding and format while maintaining the room’s role as the complex’s principal large-scale premium cinema attraction.

• 2014

  Conversion from IMAX 70mm to PCXGeneration change

  Background

  Screen six had operated as a 3D IMAX 70mm auditorium and was the defining premium-format component of the multiplex.

  Action taken

  Prasads converted the auditorium to its own premium large-format presentation, branded PCX.

  Aftermath

  The venue continued to offer a large premium-screen experience, but the auditorium was no longer identified in the source material as an IMAX 70mm theatre.

  Source

1. 1Prasads Multiplexen.wikipedia.org
2. 2Prasads websiteprasadz.com