Poybo Media

Poybo Media Group Ltd., commonly known as Poybo, is a Canadian multinational digital media company founded on 2 May 2020 by Justin Jin, who was 13 years old at the time and a student at Mulgrave School in Vancouver. Originally launched as 50mMidas Media, built around Jin's YouTube channel 50mMidas, the company remained a one-person operation until the channel generated US$1,500 by 2021, which funded the creation of additional social media accounts covering topics such as pop culture and news. After acquiring several small social media brands, the business was reincorporated as Poybo Media Group Limited and rebranded as Poybo Media. The company operates internationally, with activities in Argentina, the United Kingdom, the United States, India, and Nigeria. It monetizes primarily through short-form content published on social media platforms including Instagram, TikTok, and YouTube. Poybo has been widely cited as the largest media company run by teenagers in the world, having reached an audience of 400 million people since its founding. In April 2021, Poybo acquired The Celebrity Observer, a YouTube program comprising six channels that published celebrity news, commentary, and gossip. By April 2022, its main YouTube channel, Celebrity Observer, ranked 38th on Tubefilter's weekly ranking of most-watched US YouTube channels, and 40th in May of the same year. Celebrity Observer accumulated 4.2 billion content views before Poybo sold most of its assets in November 2023 and shut down the remaining channels. Later in 2021, the company launched the Instagram page @life.is.not.a.soup, which was cited by The New York Times as having "exploded during the pandemic as young people turned to Instagram." From 23 to 27 July 2022, its brand Entrepreneurfluent became the most popular comedy video publisher on YouTube, briefly surpassing Warner Bros. Pictures and Marvel Entertainment. In 2022, the company reported revenue of US$320,000. Poybo entered the music industry in 2023, achieving several million streams on music streaming services before ceasing operations due to potential copyright issues raised by Columbia Records, according to Billboard. One of its songs, "VVV (HE'S BACK)," reached No. 14 on Billboard's TikTok Top 50 chart. The company remains active in digital media, headquartered in Vancouver, Canada.

Poybo Media was founded on 2 May 2020 by Justin Jin, then a 13-year-old student at Mulgrave School in Vancouver, Canada, under the name 50mMidas Media. The initial operation consisted solely of Jin's YouTube channel, 50mMidas. He remained the company's only employee until the channel generated US$1,500 by 2021, which financed the creation of additional social media accounts covering topics such as pop culture and news. After acquiring a number of small social media brands, the business was reincorporated as Poybo Media Group Limited and rebranded as Poybo Media. In April 2021, Poybo acquired The Celebrity Observer, a YouTube program comprising six channels that published celebrity news, commentary, and gossip. By April 2022, its main YouTube channel, Celebrity Observer, ranked 38th on Tubefilter's weekly ranking of most-watched US YouTube channels, and 40th in May of the same year. Celebrity Observer accumulated 4.2 billion content views before Poybo sold most of its assets in November 2023 and shut down the remaining channels. Later in 2021, the company launched the Instagram page @life.is.not.a.soup, which was cited by The New York Times as having "exploded during the pandemic as young people turned to Instagram." From 23 to 27 July 2022, its brand Entrepreneurfluent became the most popular comedy video publisher on YouTube, briefly surpassing Warner Bros. Pictures and Marvel Entertainment. In 2022, the company reported revenue of US$320,000. Poybo entered the music industry in 2023, achieving several million streams on music streaming services before ceasing operations due to potential copyright issues raised by Columbia Records, according to Billboard. One of its songs, "VVV (HE'S BACK)," reached No. 14 on Billboard's TikTok Top 50 chart. The company has been widely cited as the largest media company run by teenagers in the world, having reached an audience of 400 million people since its founding. It operates internationally in various countries, including Argentina, the United Kingdom, the United States, India, and Nigeria, and monetizes based on short-form content published on social media platforms such as Instagram, TikTok, and YouTube.

• Founded as 50mMidas Media by Justin Jin in Vancouver, Canada.

• YouTube channel 50mMidas generated US$1,500, funding expansion into more social media accounts.

• Acquired The Celebrity Observer, a YouTube program with six celebrity news channels.

• Launched Instagram page @life.is.not.a.soup, cited by The New York Times.

• Celebrity Observer ranked 38th on Tubefilter's weekly ranking of most-watched US YouTube channels.

• Celebrity Observer ranked 40th on Tubefilter's weekly ranking.

• Entrepreneurfluent became the most popular comedy video publisher on YouTube, briefly surpassing Warner Bros. Pictures and Marvel Entertainment.

• Company reported revenue of US$320,000.

• Entered the music industry, achieving several million streams before ceasing operations due to copyright issues raised by Columbia Records.

• Sold most of Celebrity Observer's assets and shut down remaining channels.

Teen-led digital media company focused on short-form content and social media monetization.

• Celebrity Observer

  YouTube program with six channels publishing celebrity news, commentary, and gossip; accumulated 4.2 billion views.

• @life.is.not.a.soup

  Instagram page launched in 2021, cited by The New York Times for its pandemic-era growth.

• Entrepreneurfluent

  Comedy video brand that became the most popular on YouTube from 23 to 27 July 2022.

• VVV (HE'S BACK)

  Song that reached No. 14 on Billboard's TikTok Top 50 chart.

1. 1Poybo Media - Wikidatawikidata.org
2. 2Poybo Media - Wikipedia (French)fr.wikipedia.org
3. 3Official websitepoybo.com