Power

Power is a Norwegian-founded consumer-electronics retail company operating across the Nordic region. The business is organized as Power International AS and is headquartered in Lørenskog, Norway. It sells consumer electronics through country-specific subsidiaries in Norway, Sweden, Denmark, and Finland, with each market operating under its own local subsidiary structure. The company was previously known as Expert International AS. In 2017, it adopted the Power name, marking a rebranding of the international retail organization. The Power identity is therefore associated with the continuation and repositioning of a business that had previously operated under the Expert International name rather than with a newly created electronics category or product manufacturer. Power's business model is retail-focused. Unlike a standalone consumer-electronics product brand, it provides customers with access to a broad range of electronics and related household technology through physical stores. The available reference material identifies the company as operating 269 stores across Norway, Sweden, Denmark, and Finland. The sources do not provide a complete category-by-category product catalogue, detailed e-commerce figures, revenue data, or market-share information, so those areas are not stated here. Ownership is private. Power is owned by Awilhelmsen AS and Dolphin Invest AS, and it is not identified as a publicly traded company. No ticker symbol, official website, founding year, founder, or current executive information is established in the supplied reference material. The company remains active as a Nordic retail operator, with its geographic footprint concentrated in the four markets where its subsidiaries operate.

Power is a Nordic consumer-electronics retail company with Norwegian roots. The company is organized as Power International AS and has its headquarters in Lørenskog, Norway. Its operating structure consists of separate subsidiaries serving Norway, Sweden, Denmark, and Finland. This country-based organization allows the retail business to operate under the Power identity while maintaining local market operations in each of the four Nordic countries. The company previously operated under the name Expert International AS. In 2017, it changed its corporate and retail identity to Power International AS. The name change represents the principal documented turning point in the supplied history of the business. The available material does not establish the exact founding year, the identity of an individual founder, or a detailed chronology of acquisitions, store openings, management changes, or earlier corporate development. Accordingly, those details are left unspecified. Power's commercial activity is retail rather than manufacturing. It sells consumer electronics through a network of physical stores and related country operations. The reference material records 269 stores across Norway, Sweden, Denmark, and Finland. It does not provide a detailed list of product subcategories, store formats, online sales performance, revenue, profitability, or country-level market shares. Power is therefore best described as a multi-market Nordic electronics retailer rather than as a producer-owned product brand. The company is privately held by Awilhelmsen AS and Dolphin Invest AS. It is not identified as a listed company and has no reported public ticker in the supplied material. The sources also do not identify current or former executives, official company website, founder, or a formal parent company beyond the ownership information provided. Power remains active, with operations centered on its Nordic store network.

• 2017

  Rebranding from Expert International to Power

  [1]Power (company)en.wikipedia.org

  Expert International AS adopted the Power International AS name, establishing the Power identity for the company's Nordic consumer-electronics retail operations.

A privately held Nordic retail chain focused on consumer electronics and related household technology, serving customers through country-specific operations in Norway, Sweden, Denmark, and Finland.

• Consumer electronics retail

  Consumer electronics

  Power's core business is the retail sale of consumer electronics through stores operated in Norway, Sweden, Denmark, and Finland. The supplied reference identifies the category at a broad level but does not provide a verified itemized catalogue of specific product lines or manufacturer brands.

• Retail format · 2017

  Power retail stores

  The Power brand is presented to customers through a Nordic network of physical consumer-electronics stores. The available reference reports 269 stores across four countries. Specific store formats, service propositions, and online-channel details are not established in the supplied material.

• 2017

  Adoption of the Power brandStrategy

  Background

  The international Nordic retail business had operated under the Expert International name.

  Action taken

  The company changed its name to Power International AS and operated under the Power identity.

  Aftermath

  Power became the name associated with the company's retail operations in Norway, Sweden, Denmark, and Finland.

  Source

• 2017

  Expert International adopts the Power name[1]Power (company)en.wikipedia.org

  Other · Campaign

  Expert International AS was renamed Power International AS, introducing the Power identity for the Nordic consumer-electronics retail organization.

1. 1Power (company)en.wikipedia.org
2. 2POWER Announces Xcel Energy as Host Utility for the ELECTRIC POWER Conference & Exhibitionprweb.com