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Pourquoi Pas Music

Pourquoi Pas Music is a Taiwanese record label and artist-management company established in 2018.

Last updated August 26, 2026

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Overview

Pourquoi Pas Music, also known in Chinese as 何樂音樂, is a Taiwanese record label established in 2018. Its business centers on cooperation with recording artists and groups, including the release, distribution, and management of recorded music. The label also participates in artist management through relationships with management agencies and associated performers. The company operates in Taiwan and has an international distribution relationship with Diversity Music, known in Chinese as 容合音樂. Through this cooperation, Pourquoi Pas Music’s digital recordings can be released and managed in mainland China. This arrangement gives the label a route into a major regional music market while retaining its Taiwanese identity and artist-centered operating model. Pourquoi Pas Music’s publicly documented roster includes a range of solo performers and bands. The listed artists include Evan Yo, Greg Hsu, Yoshua Tsai, Waa Wei, Kowen Ko, Lumi Hsu, Crispy Band, and The Dinosaur’s Skin. The label is also associated with ICHI Entertainment and forgood music, which are identified as artist-management agencies connected to its activities. The broader artist and group roster was reported as comprising 19 artists or groups as of August 19, 2023, although the available reference material does not provide a complete, fully dated roster or specify the precise contractual status of every act. As a music company, Pourquoi Pas Music’s positioning is based on artist collaboration, recorded-music releases, catalog management, and regional digital distribution rather than on a single genre or one flagship product. Its public profile is consequently tied to the careers and releases of its participating artists. The available sources do not establish a founder, parent company, headquarters address, ownership structure, financial results, stock-market listing, or official website URL. These details should not be inferred from the label’s artist relationships.

History

Pourquoi Pas Music was established in Taiwan in 2018 as a record label operating through cooperation with recording artists and groups. Its documented activities include releasing recorded music and undertaking forms of record and artist management. Rather than being described as a manufacturer of physical goods, the company functions within the recorded-music ecosystem, where label services include coordinating releases, managing music catalogs, and supporting artists’ commercial distribution. The label’s documented operating model is collaborative. It works with performers across solo and band formats, and its public roster includes Evan Yo, Greg Hsu, Yoshua Tsai, Waa Wei, Kowen Ko, Lumi Hsu, Crispy Band, and The Dinosaur’s Skin. The reference material states that Pourquoi Pas Music worked with 19 artists or groups as of August 19, 2023. It also identifies two connected artist-management agencies: ICHI Entertainment and forgood music. The available information does not specify whether every named artist was signed directly to the label, managed by one of the associated agencies, or involved under a different cooperation arrangement. A significant part of the label’s regional activity is its cooperation with Diversity Music, or 容合音樂. That relationship supports the digital release and management of Pourquoi Pas Music recordings in mainland China. It represents an important distribution link between Taiwan’s music market and mainland China’s digital music environment, but the available sources do not disclose the agreement’s start date, commercial terms, duration, or the individual releases covered. By August 2023, the company had developed a roster broad enough to be described publicly as 19 artists and groups. Its identity remained centered on artist collaboration and music releases rather than a single branded album series, genre-specific imprint, or consumer product line. No reliable reference material supplied for this entry documents changes in ownership, corporate restructuring, acquisitions, public listing, financial performance, leadership appointments, controversies, or major promotional campaigns. The label’s founder, headquarters, parent company, and official web address also remain unspecified in the available material.

  • 2023

    Publicly documented roster reaches 19 artists and groups

    [1]

    The label was described as working with 19 artists or groups as of August 19, 2023.

  • 2018

    Label established

    [1]

    Pourquoi Pas Music was established in Taiwan as a record label focused on cooperation with artists and groups, recorded-music releases, and music management.

  • Digital distribution cooperation with Diversity Music

    [1]

    Pourquoi Pas Music cooperates with Diversity Music for the digital release and management of its recordings in mainland China. The source material does not provide a start date for the relationship.

Products and positioning

A Taiwanese artist-focused record label and music-management company that collaborates with performers on recordings, catalog administration, and regional digital distribution.

  • Music recordings · 2018

    Recorded music releases

    Pourquoi Pas Music’s core offering is recorded music created with its associated solo artists and bands. The label’s role includes coordinating releases and making recordings available through distribution channels. The available reference material does not identify a single flagship album, format, or genre that defines the catalog.

  • Digital music services

    Digital music distribution

    The label supports digital release and management of recordings, including through its cooperation with Diversity Music for mainland China. Specific platforms, release volumes, commercial terms, and technical distribution arrangements are not identified in the available sources.

  • Artist services · 2018

    Artist management

    Pourquoi Pas Music’s operating model includes cooperation with artists and artist-management agencies. ICHI Entertainment and forgood music are identified as associated management agencies. The available material does not define the precise scope of management services or distinguish direct label contracts from agency relationships.

Sources1 sources

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