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Pottery Barn Kids

Pottery Barn Kids is a Williams-Sonoma, Inc. brand offering children's furniture, bedding and decor, founded in 1999 by two moms.

Last updated September 15, 2026

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Overview

Pottery Barn Kids is a children's furniture, bedding and decor brand that is part of Williams-Sonoma, Inc. Founded in 1999 by two moms, it offers exclusive collections online and at more than 40 stores throughout the US and abroad. The brand emphasizes quality, comfort, safety and style, with furniture built to strict safety and environmental standards and many items GREENGUARD Gold Certified, plus organic GOTS- and BCI-certified bedding and textiles.

History

Pottery Barn Kids was founded in 1999 by two moms who knew firsthand the challenges of designing kids' bedrooms. They wanted furniture that was not only safe and comfortable, but also stylish, fun and built to adapt to their children's needs. The brand offers exclusive collections of children's furniture, bedding and decor both online and at more than 40 stores throughout the US and abroad. For over 20 years, it has been at the forefront of the latest design advances. Pottery Barn Kids is part of Williams-Sonoma, Inc. Brands, which includes Williams-Sonoma, Pottery Barn, Pottery Barn Teen, west elm, Rejuvenation, Mark and Graham, Dormify, and GreenRow.

Products and positioning

Quality, comfort, safety and style for children's spaces, with a focus on healthy home products.

  • children's furniture

  • bedding

  • decor

  • gifts

Controversies

  • 2021

    Boppy recalls loungers and pillows after infant deaths

    The Boppy Company issued a recall of more than 3 million loungers and pillows after infant deaths were linked to the products. The U.S. Consumer Product Safety Commission said the products can cause infants to suffocate if they roll, move, or are placed in a position that blocks breathing. Boppy said customers could obtain a full refund.

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